Instapage is used by marketers to create, optimize, and personalize landing pages without coding skills. With its built-in optimization tools like A/B Testing, Ad-to-Page Personalization, and Heatmaps, marketers can launch more campaigns faster and accelerate their conversions.
$99
per month per user
Zoho LandingPage
Score 9.2 out of 10
N/A
Zoho LandingPage is a no-code solution that helps businesses and marketers create engaging post-click experiences for their audiences. This landing page builder offers integrated page analytics, app integrations, and a variety of features designed to maximize conversions. The software offers users a range of templates that can be customized to match their brands' identity and messaging. LandingPage includes a drag-and-drop interface, to make it easier to add and arrange text…
$29
per month
Pricing
Instapage
Zoho LandingPage
Editions & Modules
Create
$99
per month 15,000 unique monthly visitors
Optimize
starting at $199
per month starting with 30,000 unique monthly visitors
The price is much more reasonable than either Instapage or ClickFunnels, their support team is excellent and I'm not bombared with spam like I was with ClickFunnels' email drip.
Features
Instapage
Zoho LandingPage
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
Well-suited for simple landing pages which don't have any complex functionality. Great for creating landing pages for lead generation campaigns - as it comes with tons of excellent templates and a variety of forms. Not great for pages that contain a lot of information and can potentially be very long. We found that Instapage is not a great fit for building pages that need to be updated frequently, like a blog page.
Scenarios where Zoho LandingPage are best suited for: Testing market demand for new products, for book launches, for building email lists, for companies looking to test and expand into new territories, and an opportunity for companies that are 'money conscience' to build their own landing pages without paying an outsourcer to build landing pages for them.
Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
There are only a couple of minor issues that I dislike. One is offering a Drupal community-approved update to their module. We are using a slightly older version of Drupal and it appears they don't have plans to offer a Drupal-approved update to their module for that version.
There are also random bugs when trying to format text. For example, sometimes a sans serif font appears as a serif and doesn't seem to want to change.
If you work with a template and some code, it can be challenging to edit the default coding.
The built-in forms can be a bit limiting.
The program will try to automatically reformat for mobile, but it may not always be exactly the way you want it to look, so there is a bit of redesigning required when going to mobile.
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
HubSpot was terrible because it required a lot of coding experience if you wanted to work outside the given 4-5 templates. If you wanted a new template built, or to rebrand existing templates, they charged you. Very inflexible program and was very challenged by it. Our main website was built using WordPress, which is great for building webpages, but more difficult to build a landing page without the distraction of the top navigation menu. Instapage literally answered all the problems we were seeking to address: simplicity, customization, ease of use.
Leadpages drag and drop builder is 'bulky' and not as user friendly as Zoho LandingPage and the sample pages all look the same while with unbounce, unbounce caps you at monthly site visitors, is a lot higher in cost per month and lacks advanced reporting for the entry level package.
We've not had much of a conversion rate on some of our landing pages -- but this could be because we are relatively green with the marketing side of things and forget to send people to it. It's not easy for people to find on their own -- so I highly recommend you use some of the "hidden" SEO tools to increase the ROI. Without it, you're not going to be happy with your investment.
Many people I sent it to have seen the landing page, the fact that it is so clear makes everything easier to understand at a glance and with just a few seconds of observation.
Very well organized
Information well distributed thanks to the images that I was able to put and the graphics that the template allowed me to copy
