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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Joule

    Score8 out of 10
    N/AJoule is an AI copilot that’s grounded in an organization's business data and infused with AI agents. It proactively assists employees in every cloud application they use while automating complex processes.N/A

    Agentforce Marketing

    Score7.6 out of 10
    N/AMarketing Cloud is a cloud-based digital marketing platform, used by marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    JouleAgentforce Marketing
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    JouleAgentforce Marketing
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsJoule Base Joule Base is a no-cost entitlement of SAP cloud products that enables teams to navigate SAP systems more easily, find the right information more quickly, and complete everyday tasks faster. Joule Premium Joule Premium extends Joule Base with more powerful AI, including advanced Joule skills, premium embedded AI scenarios, and Joule Agents. Joule Premium capabilities are accessed through the purchase of AI units. Visit the pricing page linked above to learn more about Joule Premium capabilities.—
    More Pricing Information
    Community Pulse
    JouleAgentforce Marketing
    Considered Both Products
    SAP
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    92%
    Would buy again
    111 Answers
    88%
    Would buy again
    84 Answers
    Delivers good value for the price
    88%
    Delivers good value for the price
    77 Answers
    89%
    Delivers good value for the price
    72 Answers
    Happy with the feature set
    85%
    Happy with the feature set
    103 Answers
    93%
    Happy with the feature set
    89 Answers
    Lived up to sales and marketing promises
    74%
    Lived up to sales and marketing promises
    55 Answers
    88%
    Lived up to sales and marketing promises
    58 Answers
    Implementation went as expected
    76%
    Implementation went as expected
    68 Answers
    84%
    Implementation went as expected
    54 Answers
    Features
    JouleAgentforce Marketing
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Joule and Salesforce Agentforce Marketing
    Feature
    Joule
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    171 Ratings
    6% below category average
    WYSIWYG email editor00 Ratings7.4122 Ratings
    Dynamic content00 Ratings8.1153 Ratings
    Ability to test dynamic content00 Ratings6.3112 Ratings
    Landing pages00 Ratings7.6121 Ratings
    A/B testing00 Ratings7.0151 Ratings
    Mobile optimization00 Ratings6.7111 Ratings
    Email deliverability reporting00 Ratings7.3132 Ratings
    List management00 Ratings8.1129 Ratings
    Triggered drip sequences00 Ratings7.295 Ratings
    Lead Management
    Comparison of Lead Management features of Joule and Salesforce Agentforce Marketing
    Feature
    Joule
    -
    Ratings
    Salesforce Agentforce Marketing
    8.1
    124 Ratings
    2% above category average
    Lead nurturing automation00 Ratings8.9109 Ratings
    Lead scoring and grading00 Ratings8.1110 Ratings
    Data quality management00 Ratings7.3116 Ratings
    Automated sales alerts and tasks00 Ratings8.2101 Ratings
    Campaign Management
    Comparison of Campaign Management features of Joule and Salesforce Agentforce Marketing
    Feature
    Joule
    -
    Ratings
    Salesforce Agentforce Marketing
    7.3
    114 Ratings
    3% below category average
    Calendaring00 Ratings7.3103 Ratings
    Event/webinar marketing00 Ratings7.497 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Joule and Salesforce Agentforce Marketing
    Feature
    Joule
    -
    Ratings
    Salesforce Agentforce Marketing
    7.4
    88 Ratings
    2% below category average
    Social sharing and campaigns00 Ratings7.283 Ratings
    Social profile integration00 Ratings7.539 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Joule and Salesforce Agentforce Marketing
    Feature
    Joule
    -
    Ratings
    Salesforce Agentforce Marketing
    7.6
    124 Ratings
    1% above category average
    Dashboards00 Ratings8.1118 Ratings
    Standard reports00 Ratings7.3123 Ratings
    Custom reports00 Ratings7.3100 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Joule and Salesforce Agentforce Marketing
    Feature
    Joule
    -
    Ratings
    Salesforce Agentforce Marketing
    7.5
    124 Ratings
    2% below category average
    API00 Ratings6.790 Ratings
    Role-based workflow & approvals00 Ratings6.689 Ratings
    Customizability00 Ratings6.9111 Ratings
    Integration with Salesforce.com00 Ratings7.6113 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.914 Ratings
    Integration with SugarCRM00 Ratings8.611 Ratings
    Third-party software integrations00 Ratings7.524 Ratings
    Best Alternatives
    JouleAgentforce Marketing
    Small Businesses
    No answers on this topic
    Vbout
    Score9.9 out of 10
    Medium-sized Companies
    Cortana (discontinued)
    Score7.5 out of 10
    Bloomreach
    Score9.2 out of 10
    Enterprises
    Cortana (discontinued)
    Score7.5 out of 10
    Iterable
    Score8.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    JouleAgentforce Marketing
    Likelihood to Recommend
    7.7
    (110 ratings)
    8.2
    (329 ratings)
    Likelihood to Renew
    7.0
    (6 ratings)
    8.1
    (114 ratings)
    Usability
    8.1
    (108 ratings)
    8.5
    (37 ratings)
    Availability
    6.8
    (2 ratings)
    10.0
    (11 ratings)
    Performance
    7.3
    (2 ratings)
    9.6
    (9 ratings)
    Support Rating
    6.3
    (4 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    7.3
    (1 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    7.4
    (3 ratings)
    3.0
    (17 ratings)
    Configurability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    6.4
    (1 ratings)
    5.0
    (1 ratings)
    Ease of integration
    7.3
    (1 ratings)
    7.0
    (2 ratings)
    Product Scalability
    8.2
    (1 ratings)
    7.5
    (40 ratings)
    Professional Services
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    7.3
    (1 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    7.0
    (3 ratings)
    User Testimonials
    JouleAgentforce Marketing
    Likelihood to Recommend
    SAP
    Joule explained ATC findings, including root cause, business impact, recommended APIs, and examples of fixes for S/4HANA readiness checks. Joule today is a point-in-time assistant — great for one question, one generation, one explanation at a time. It is not yet capable of owning a full development flow.
    Read full review
    Salesforce
    I think the product, by definition, is meant for marketing — and we use it exactly for that, for running campaigns. That’s the best-suited use case for the product. I don’t think it’s really meant to be used for anything else — that’s just not how it’s designed.
    Incentivized
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    Pros
    SAP
    • Users can prompt Joule to create business partners in MDG.
    • The change process for Business partner (Customers/Suppliers) updation is made easy, particularly for updating data such as address and communication details.
    • The workflow process has been simplified by Joule agents, such as identifying the high-priority task and sharing it with the end user.
    • Improved data quality to almost 30%~50% in the CR creation process, which is a significant milestone for us.
    Incentivized
    Read full review
    Salesforce
    • Filter relevant content so you can priorize those that are more relevant and resolve it first
    • Measure the traffic in the different social networks, as well as the response rate, average response time and other relevant metrics
    • Configure automation rules to order the work of those who must interact with the customer
    Incentivized
    Read full review
    Cons
    SAP
    • In SuccessFactors Joule should have more tools out of the box.
    • There should be more examples on what is possible to do with Joule or Joule Studio in Successfactors, all available examples seem to focus only on Payroll or Inventory management leaving the HR behind.
    • Document Grounding should be easier to implement, and should be possible to have some kind of permissions per couuntry / user group for specific documents. The implementation with Sharepoint makes it harder to complete because normally we need some extra team to join and help and until now, I always had issues implementing it. I believe that it would make it much easier if the documents could be stored and managed inside SuccessFactors.
    Incentivized
    Read full review
    Salesforce
    • The email builder does not offer any way to catch/check bugs across different email service providers
    • Creating SQL is not as easy as drag-and-drop; a lot of technical knowledge is required
    • Salesforce Marketing Cloud is sold as a marketing tool, but to be honest, you need a LOT of technical IT support to run the tool
    • Einstein metrics are across the board; if you have multiple audiences in one instance of Salesforce Marketing Cloud you can't segment the data.
    Incentivized
    Read full review
    Likelihood to Renew
    SAP
    As we explore, we can learn more. As i believe, we can only learn to live and live to learn stuffs. So as well AI does the same and improve itself. By trying and prompting joule more, we can use it in better ways. I would definitely wait and use the new versions shared in SAP Teched on Joule with more LLM involved
    Incentivized
    Read full review
    Salesforce
    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review
    Usability
    SAP
    I would rate Joule’s overall usability a 10 out of 10 because it makes interacting with SAP incredibly simple, intuitive, and fast. The conversational interface removes the complexity normally associated with navigating SAP modules, running transactions, or building reports. Even non-technical users can get meaningful insights within seconds just by asking natural language questions.
    Incentivized
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    Salesforce
    You won't find another solution that has as many features as Salesforce Marketing Cloud Interaction Studio. We all know Salesforce, we all know how big they are and it's not for nothing... Their tools do most of the things you want, need and even imagine. Using it is complicated, but the usability is infinite.
    Incentivized
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    Reliability and Availability
    SAP
    as its cloud based, as of now, we see it available all the time and havent faced any issues while accessing. Not sure if this has high availability and Disaster recovery features got set up already with the default version that we are using at our organization. no issues so far.
    Incentivized
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    Salesforce
    Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
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    Performance
    SAP
    SAP Joule's pages load quickly and it does display the information on what we are looking for w.r.to the knowledge base or the SAP articles.
    Incentivized
    Read full review
    Salesforce
    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
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    Support Rating
    SAP
    Usually support for Joule takes longer than normal, and the correct answer always takes a long time to get, or we just don't get it at all, and we fix ourselves.
    Incentivized
    Read full review
    Salesforce
    They are really responsive and more than not solve the problem or give you insight to how you can manage the solution yourself. I do find however sometimes a long delay on the more complex issues when they need to loop in other departments. but overall a good experience with support
    Incentivized
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    In-Person Training
    SAP
    No answers on this topic
    Salesforce
    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
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    Online Training
    SAP
    No answers on this topic
    Salesforce
    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review
    Implementation Rating
    SAP
    Joule implementation was easy but it has too many steps, it would be nice if part of the steps could be done automatically.
    Incentivized
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    Salesforce
    From an IT perspective, once you set up the Javascript beacon and start collecting data there is a waiting game. During this time you can start labeling your site actions which can be labor intensive for a single person, but you don't really have the final end-users on the platform yet. We did a lot of training so users were experienced, but it wasn't until they had their first tasks to accomplish that they started using the system and had questions. I'd recommend setting up some immediate goals for an end-user to start segmenting for the purpose of displaying message campaigns so you can jump start end-user action.
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    Alternatives Considered
    SAP
    Joule is better because it doesn't take only data available on the web, but combines that with data provided directly by the game publisher through API to us which includes every single match played = all data points from all of those matches. That means that for us Joule gives deeper insights than any online AI chat agent could do
    Incentivized
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    Salesforce
    We use Salesforce Marketing Cloud for lead management, generating reports, tracking customer and dealer information, inputting orders, and more. I prefer HubSpot for email marketing and automation because it is easier to use and the emails are designed much better. We currently use Salesforce and HubSpot, and we are very happy to have both, as they have different pros/cons.
    Incentivized
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    Contract Terms and Pricing Model
    SAP
    No answers on this topic
    Salesforce
    was not involved with this part but i have not heard about clompaints
    Incentivized
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    Scalability
    SAP
    Yes as sap is used widely across organisation
    Incentivized
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    Salesforce
    Prior to this, we had no solution and literally were doing things on paper in a world where technology is outpacing paper. Having this process optimized has made it easier for the sales and marketing people to change information. From the training perspective, it has allowed us to see holes in where we could create additional support training, so the ROI here has been a lot more than just the optimization of a process.
    Incentivized
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    Return on Investment
    SAP
    • Allow us to have everyday operations smoother by automating repetitive tasks and reducing manual efforts, which saves time and improves efficiency.
    • Facilitate effortless information access, since it allows us to search and receive instant responses.
    • Reduces the complexity of SAP by pulling data from different modules and making it clear quickly.
    Incentivized
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    Salesforce
    • Salesforce Marketing Cloud allows us to more efficiently reach out to a higher number of prospects.
    • Salesforce Marketing Cloud allows us to nimbly communicate important messages in a timely fashion to facilitate conversion.
    • Salesforce Marketing Cloud allows us to track who is opening our messages so that we can stop sending to those not interested and focus on the most engaged audiences.
    Incentivized
    Read full review
    ScreenShots

    Joule Screenshots

    Screenshot of the Joule AI agent that helps a production supervisor respond faster, avoid delays, and handle shop-floor disruptions to keep production running at maximum efficiency.Screenshot of how Joule can deliver insights grounded in business data, empowering employees to make faster, data-driven decisions.Screenshot of Joule's AI assistance that helps employees work faster by guiding them to the SAP applications and screens where they can complete their next task.Screenshot of Generative AI assisted code development with Joule that helps teams deploy custom applications and extensions faster.Screenshot of Joule Studio, where teams can build custom skills and AI agents to address any specific business needs.

    Agentforce Marketing Screenshots

    Screenshot of Pardot Analytics - Pardot's reporting and analytics can be used to perform true revenue impact analysis and closed-loop reporting.Screenshot of Pardot Email Analytics - The reach and impact of  email marketing efforts are displayed in real-time with advanced reporting and analytics by device, and email client.Screenshot of Pardot Forms and Landing Pages - Pardot's form and landing page builders are used to turn online traffic to leads with targeted offers and content marketing.Screenshot of Pardot Email Marketing - Lead nurturing flows are defined via an interface that enables definition of the simplest or most complex segmented and targeted campaigns.