Kajabi vs. Shopify

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kajabi
Score 8.2 out of 10
N/A
Kajabi is a web hosting platform for online learning or membership websites, featuring landing pages and support for email marketing, video hosting, and codeless web building tools.
$149
per month
Shopify
Score 8.8 out of 10
N/A
Shopify is a commerce platform designed for both online stores and retail locations. Shopify offers a professional online storefront, a payment solution to accept credit cards, and the Shopify POS application to power retail sales.
$29
per month
Pricing
KajabiShopify
Editions & Modules
Basic
$149.00
per month
Growth
$199.00
per month
Pro
$399.00
per month
Shopify Lite
$9
per month
Basic Shopify
$29
per month
Shopify
$79
per month
Advanced Shopify
$299
per month
Shopify Plus
2,000
per month
Offerings
Pricing Offerings
KajabiShopify
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Features
KajabiShopify
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Kajabi
8.3
6 Ratings
8% above category average
Shopify
7.4
131 Ratings
4% below category average
Product catalog & listings8.36 Ratings8.6131 Ratings
Product management8.76 Ratings7.2129 Ratings
Bulk product upload9.01 Ratings7.6110 Ratings
Branding8.24 Ratings8.4130 Ratings
Mobile storefront8.45 Ratings7.4126 Ratings
Product variations8.45 Ratings6.3123 Ratings
Website integration8.45 Ratings9.2124 Ratings
Visual customization8.25 Ratings7.5129 Ratings
CMS7.65 Ratings4.4105 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Kajabi
8.4
6 Ratings
10% above category average
Shopify
8.1
125 Ratings
7% above category average
Abandoned cart recovery8.63 Ratings7.6116 Ratings
Checkout user experience8.26 Ratings8.5123 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Kajabi
8.4
5 Ratings
1% above category average
Shopify
9.0
127 Ratings
8% above category average
eCommerce security8.45 Ratings9.0127 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Kajabi
8.3
6 Ratings
10% above category average
Shopify
8.0
129 Ratings
7% above category average
Promotions & discounts8.26 Ratings7.2124 Ratings
Personalized recommendations9.01 Ratings8.432 Ratings
SEO7.85 Ratings8.5120 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Kajabi
9.1
5 Ratings
15% above category average
Shopify
8.0
130 Ratings
2% above category average
Multi-site management9.54 Ratings6.719 Ratings
Order processing9.73 Ratings9.1128 Ratings
Inventory management9.02 Ratings8.8127 Ratings
Shipping9.02 Ratings8.2120 Ratings
Custom functionality8.43 Ratings7.2120 Ratings
Best Alternatives
KajabiShopify
Small Businesses
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KajabiShopify
Likelihood to Recommend
8.2
(15 ratings)
9.0
(144 ratings)
Likelihood to Renew
9.0
(2 ratings)
9.2
(15 ratings)
Usability
8.0
(2 ratings)
10.0
(3 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
10.0
(2 ratings)
Implementation Rating
8.0
(1 ratings)
10.0
(1 ratings)
User Testimonials
KajabiShopify
Likelihood to Recommend
Kajabi
I wouldn't recommend Kajabi for someone that's starting to figure out what their product is going to be and who is the target audience. While one could argue the starting price point isn't high compared to having a brick and mortar store, it's also not practical pay between $100-$200 a month while the business figures out their offer. Kajabi is better suited for someone who has already tested their product, specifically courses, and can start selling it relatively soon after launching their Kajabi site. While Kajabi has come out with a coaching and community products, those are still in their infancy. The strength of Kajabi is in their course content delivery supported by the ability to have a simple website and email marketing system in the same platform.
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Shopify
Shopify is a great platform for small to medium-sized businesses looking to set up an online store. It's easy to use, offers a wide range of features and integrations, and is perfect for businesses in the retail and food industry. However, large enterprise businesses with complex and custom needs may find Shopify less suitable.
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Pros
Kajabi
  • With a featured button as opposed to just a hyperlink, it is incredibly simple to link to a page within an email.
  • The marketing strategy's functionality and the ability to customize emails allow me to communicate with every client.
  • Course creator to create digital products from your content.
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Shopify
  • It is definitely easy to set up and get going. This does not take a lot of work or effort on the user end, especially if using templates.
  • Low code platform. You can. make customizations without code.
  • The integrations are diverse and increase functionality.
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Cons
Kajabi
  • The inbuilt themes are excellent but sometimes a small change is required to improve it - that then requires a code change which must then be reapplied if Kajabi issue an upgrade.
  • Once you get the "hang" of it, Kajabi is a very powerful platform. But it does take an investment of time. Kajabi also has a best-practice way of doing things and I feel that it is worth paying for skilled support to get through the setup quickly.
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Shopify
  • The main drawback that I am facing in Shopify for a long time is that their sales analytics system is not up to mark. As I am using Shopify to run different stores for my organization it does not get updated after-sales and does not provide the right analytics about the product strength and number of sales.
  • Secondly, Shopify has different apps which are best to run the store on max strength but they are very much costly like inventory management, generating multiple discount codes, and more robust customizable editing.
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Likelihood to Renew
Kajabi
We are committed to it and once we get "really good" at using it, I think it is a excellent platform and links well to Hubspot. At present, we are still just barely scratching the surface with our use of its features
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Shopify
Nothing we have used in the past or have seen thus far even comes close to offering what we get with Shopify Plus, especially for the price. You cannot even come close to getting what we are getting at the price we pay. We are beyond thrilled and Shopify Plus meets and exceeds all of our needs and expectations. We love it!
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Usability
Kajabi
Kajabi is very usable. But it is complex and if you haven't used it for a few weeks you have to remind yourself how to do things. It is very important to treat it like any major system and be very disciplined about how you file things and name documents
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Shopify
I think most people are able to suer Shopify that have used a computer. There are some features that take a bit longer to learn. If you are not a creative person it may be a bit more difficult to learn the website customization, but with a help guide or tutorial it will only take a few tries to understand how to work the interface
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Support Rating
Kajabi
The Kajabi Support people are helpful, fast and knowledgeable. I usually call in a panic - because I have lost something, messed something or am on a deadline. Sometimes we speak, or we do a chat. Always my angst is eliminated. I often thank the person for being "so patient" with me. LOL
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Shopify
In terms of support I give Shopify a 9 out of 10 because they're always very friendly and thorough, and they personally can't solve my problem for me they always point me in the proper direction with the proper information I need to move forward
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Implementation Rating
Kajabi
These platforms are big complex pieces of software. Mor recently - Kajabi provides a done for you example which you can borrow and customise - but those were not available when we started.
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Shopify
Just start now and make the switch, the sooner the better. You will love it and it is really a simple process
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Alternatives Considered
Kajabi
ClickFunnels is a great tool for funnel automation, landing pages, and lead generation but when it comes to product delivery for content creators it lacks functionality as it reality it was not meant for that purpose. Originally, we used ClickFunnels for our funnels but we found out that we could do exactly the same with Kajabi, so we migrated all of our funnels to Kajabi
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Shopify
The old platform that I used could not help us to meet our requirements. It was not helping us properly, then I got to know about Shopify and started using it. After 1 month [of] usage of Shopify we could understand that this is the best platform [for E-commerce] to make better sales and goodwill. Shopify helped us to get a proper idea of the analytics of the website. Shopify [supports] most of the [applications] and helps us to make better results.
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Return on Investment
Kajabi
  • When we used Kajabi to launch new programs we achieved the ROI of our monthly investment each time.
  • With Kajabi, the ability to offer old programs that have been offered in the past is easy to present to one-off customers or when not in a launch series.
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Shopify
  • It got the store up quickly so the client could start selling. She was previously selling products on Etsy and Facebook and wanted to consolidate everything onto one website, so the main thing Shopify solved was to reduce the store owner's time in managing all her products on multiple sites. Also, we had previously built a website on Wix with all the custom functionality and branding she needed - a truly great, high-end website - but it performed so slowly that it was unusable. So the speed at which Shopify can be set up and then works on the page is appreciable.
  • The website was manageable by the client - she could figure the system out herself after a while so she saved money on costs for hiring developers. She did have to hire developers to customize some of the plug-ins but costs are all relative; it wasn't a high investment compared to building a full e-commerce website. With the complexity and size of her product base and the functionality and branding she wanted to have in a website, and the potential of her business, she would have needed to invest well over $10,000 to get to where she really needs to be. In the end she kept the budget under $5000.00.
  • Costs kept climbing with plug-ins having to be added with everything. My client became more involved in building the website and began to try multiple plugins, and she did not have the skill base to evaluate the plugins functionalities so she chose plugins that did not do everything she needed, and then ended up paying the plugin developers to customize the plugins. So on one hand, it's pretty amazing to be able to bring up an e-commerce website as quickly as a week or so, but on the other hand if you need anything customized or deeper functionality in regards to product searching and filtering on the web page, and management on the backend, it quickly goes beyond the skills of the average person to manage, and above their expected budget as well. In the end my client really did not get anything close to the functionality for the website we had originally envisioned.
  • Shopify was the easiest way we could find to bring the client's products to a global market. We evaluated several other platforms and the functionality simple did not seem to be adequate, so Shopify seemed like the only solution that could do enough of what we needed and still stay within this client's budget. Really the problem in this project was not platform per se but that the budget wasn't large enough. Shopify managed to provide a solution for an ecommerce store with thousands of products on a tiny budget, so in the sense of pure functionality it provided the best value of all the platforms we evaluated. The solution still isn't big enough for this client's business though so, without having insights into this client's post-build sales results, my guess is that because her new website did not make her products easier to sort through, and she likely didn't have much more budget left to invest in SEO and other marketing of the website, her sales probably didn't increase substantially as a result of having built the website. So I think this project all in all did not likely have a high ROI.
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ScreenShots