Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
$1
per month
QuestionPro
Score9.2 out of 10
N/A
QuestionPro is a insights and experience management platform, designed to help organizations of all sizes, from small businesses and academic institutions to large corporations, collect and analyze data to make better decisions. The platform provides an integrated ecosystem of tools for conducting everything from simple polls to complex, multi-stage research studies, supporting both quantitative and qualitative analysis. Core platforms and use…
$99
per month per user
Pricing
Kapost
QuestionPro
Editions & Modules
No answers on this topic
Essentials
$0
Free for life per user
Team Edition
$83
per month per user
Advanced
$99
per month per user
Research Edition
Contact Vendor
Offerings
Pricing Offerings
Kapost
QuestionPro
Free Trial
No
Yes
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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More Pricing Information
Features
Kapost
QuestionPro
Content Creation
Comparison of Content Creation features of Kapost and QuestionPro
Feature
Kapost
8.2
9 Ratings
5% above category average
QuestionPro
-
Ratings
Ideation
8.07 Ratings
00 Ratings
Approval workflows
8.09 Ratings
00 Ratings
Content collaboration
8.09 Ratings
00 Ratings
Content calendar
8.09 Ratings
00 Ratings
Network for content licensing/production
9.01 Ratings
00 Ratings
Content Publishing
Comparison of Content Publishing features of Kapost and QuestionPro
Feature
Kapost
8.0
9 Ratings
2% above category average
QuestionPro
-
Ratings
Content hub
7.18 Ratings
00 Ratings
Forms / Gated content
8.05 Ratings
00 Ratings
Embedded CTAs
7.93 Ratings
00 Ratings
Content distribution
9.07 Ratings
00 Ratings
Content promotion
8.34 Ratings
00 Ratings
Content automation
8.05 Ratings
00 Ratings
Content Reporting & Analytics
Comparison of Content Reporting & Analytics features of Kapost and QuestionPro
Feature
Kapost
8.0
7 Ratings
8% above category average
QuestionPro
-
Ratings
Audience profiling and targeting
8.05 Ratings
00 Ratings
Closed-loop tracking and reporting
8.06 Ratings
00 Ratings
Content performance analytics
8.07 Ratings
00 Ratings
Campaign optimization dashboard
8.05 Ratings
00 Ratings
Competitive analytics
7.92 Ratings
00 Ratings
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Kapost and QuestionPro
Feature
Kapost
-
Ratings
QuestionPro
9.7
4 Ratings
19% above category average
Survey templates
00 Ratings
10.04 Ratings
Themes
00 Ratings
9.04 Ratings
Custom logo/branding
00 Ratings
10.04 Ratings
Survey Content
Comparison of Survey Content features of Kapost and QuestionPro
Feature
Kapost
-
Ratings
QuestionPro
9.7
5 Ratings
13% above category average
Changes to live survey
00 Ratings
10.05 Ratings
Question design help
00 Ratings
9.05 Ratings
Multiple question types
00 Ratings
10.05 Ratings
Survey Logic
Comparison of Survey Logic features of Kapost and QuestionPro
Feature
Kapost
-
Ratings
QuestionPro
10.0
5 Ratings
18% above category average
Survey logic flexibility
00 Ratings
10.05 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Kapost and QuestionPro
Feature
Kapost
-
Ratings
QuestionPro
9.4
5 Ratings
15% above category average
Response tracking
00 Ratings
10.05 Ratings
Data export
00 Ratings
10.05 Ratings
Standard reports
00 Ratings
8.05 Ratings
Custom reports
00 Ratings
10.04 Ratings
Analytics
00 Ratings
9.05 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Kapost and QuestionPro
Feature
Kapost
-
Ratings
QuestionPro
10.0
5 Ratings
15% above category average
Access controls
00 Ratings
10.05 Ratings
Compliance
00 Ratings
10.04 Ratings
Survey Distribution
Comparison of Survey Distribution features of Kapost and QuestionPro
Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
QuestionPro is great for forced-choice and Likert-scale data, and it easily turns raw data into readable statistics. The simple interface lacks attractiveness but is easy to learn and use, even for members outside the digital age. QuestionPro is less effective for qualitative data and short answer responses in large quantities. Reporting and analytic features leave this information in the bulky design, clogging the report and preventing cohesive presentation of the data.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Filtering: If you make the most out of your custom details and custom fields, you can gain newfound access to materials that may have long been lost in the ether. It's really easy for us, for instance, to see all of our videos at once. Or everything targeting a certain buying stage. Or you can keyword search to see everything on one topic.
Workflows: It's really nice to lay out "who sees what when" in a digital way, because everyone involved on an asset can easily see what stage things are at. You can also set deadlines to tasks, which seems a bit more firm than a casual email, because you can visually see how meeting your deadline fits within the whole timeline.
Calendars: The calendar feature is nice for us because we have a blog, so we can see when everything is (supposed) to go live. It's easy to see when I, as a copy editor, should be expecting work, so I can align my day accordingly. Way better than the old-fashioned "mental note" system.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Before choosing QuestionPro, we evaluated it and Qualtrics, SurveyGizmo, and SurveyMonkey. A committee tested each of 141 key features on all four products. QuestionPro did well in the comparison and we have ended up using even more features that we tested. The summary of that work can be found here: https://oit.utk.edu/research/documentation/qualtrics-to-questionpro/.
The way it handles anonymous surveys is particularly good. With most products, you have to remember to check the "anonymous" box to prevent it from saving email addresses or other identifiable data. But if you forget to do so, you can't tell by taking the survey. Question pro uses "Respondent Anonymity Assurance" that must be turned on by the company (a quick request from the chat window will suffice) and then it can never be turned off. This activates a link that appears on the bottom left-hand of each survey page. Clicking it takes the survey participant to a company page which assures them that the anonymous feature is indeed turned on.
It has a very nice combination of great power and ease of use.
The support we have received from the company has been excellent. Our team has worked with around 30 research software vendors for over 35 years and this company stands out as being extremely responsive to our needs. We told them we needed a migration tool to help us move from Qualtrics to QuestionPro and they created one in just a few weeks. They've added or improved a number of other features for us, at no charge.
Social media distribution needs improvement. Specifically a calendar for planned Tweets and a better way to schedule multiple shares of the same content.
System performance is somewhat slow.
Should be an easier way to make changes, like adding custom fields or publication destinations, to all content types, rather than one at a time.
We are using some other systems that might have replaced Kapost, but none of them had the workflow functionality we were looking for. So, we're sticking with Kapost for now.
It's a fine product, but it's also a very competitive field, so it wouldn't take much to knock QuestionPro from top tier status. I would like to see more functionality in all programs, so whichever program does that first is likely to get my money in the next round of budgeting.
The calendar view is a great feature and so are the custom views. It is relatively easy to see a clear view of what content the user is responsible for and then the due dates associated to it. The ability to create and update workflows for the team is easy to navigate and keeps us on track.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
QuestionPro is very easy to use. There are lots of question types and drag and drop functionality. There are lots of ways that make the platform easy to use
The reputation of the product matches up to its reputation as one of the leaders in the space. I love that you can share and access content at your fingertips from anywhere. The downside is that it does not have the prettiest interface but you can get over this with its functionality.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
They offer email, chat, and phone support. I have used the chat support several times. Response time was fast, but the rep did not always have the answer. Inquiries are answered quickly and thoroughly.
Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
First of all, QuestionPro has powerful futures when we compare it with others. I am not sure but somehow interface of the product is always important for some more than its functionality. QuestionPro has many features, functionality and has a great interface. It is easy to use and a software that is easy to understand.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
QuestionPro is being used to automate surveys that were previously done by hand. We would not have been able to do this without the anonymous tracking feature. It has cut turnaround of reports by more than half.
This is of course more efficient, but this could be expected of any software that automates a survey for you.