Keap vs. Pipeline CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Keap
Score 6.7 out of 10
N/A
Keap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.
$199
per month
Pipeline CRM
Score 5.4 out of 10
N/A
Founded in 2006, Pipeline CRM (formerly PipelineDeals) is a CRM for small and midsize businesses, empowering sales teams across a breadth of industries to build game changing relationships. Pipeline is built around a customizable user experience, sales focused features, and customer support and service. The vendor, headquartered in Seattle, boasts 18,000 users in 60 countries who use Pipeline to gain visibility into their sales, accelerate opportunities, and close more deals.
$29
per month
Pricing
KeapPipeline CRM
Editions & Modules
Pro
$199.00
per month
Max
$289.00
per month
Max Classic
Contact Us
per year
Start
$300
per year per user
Develop
$396
per year per user
Develop
$588
per year per user
Offerings
Pricing Offerings
KeapPipeline CRM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.
More Pricing Information
Community Pulse
KeapPipeline CRM
Features
KeapPipeline CRM
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Keap
7.7
29 Ratings
7% below category average
Pipeline CRM
4.5
5 Ratings
52% below category average
Task management8.820 Ratings3.04 Ratings
Billing and invoicing management7.416 Ratings5.53 Ratings
Reporting7.127 Ratings5.03 Ratings
Automated CRM activity logging6.41 Ratings00 Ratings
Sales pipeline management9.11 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Keap
5.9
152 Ratings
27% below category average
Pipeline CRM
-
Ratings
WYSIWYG email editor9.050 Ratings00 Ratings
Dynamic content8.947 Ratings00 Ratings
Landing pages4.0136 Ratings00 Ratings
A/B testing6.410 Ratings00 Ratings
Mobile optimization4.5126 Ratings00 Ratings
Email deliverability reporting4.5151 Ratings00 Ratings
List management4.5149 Ratings00 Ratings
Triggered drip sequences9.049 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Keap
5.5
153 Ratings
34% below category average
Pipeline CRM
-
Ratings
Lead nurturing automation5.0148 Ratings00 Ratings
Lead scoring and grading4.0130 Ratings00 Ratings
Data quality management4.5131 Ratings00 Ratings
Automated sales alerts and tasks5.0140 Ratings00 Ratings
Automated follow-ups9.11 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Keap
8.0
90 Ratings
8% above category average
Pipeline CRM
-
Ratings
Calendaring9.089 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Keap
6.4
150 Ratings
6% below category average
Pipeline CRM
-
Ratings
Dashboards7.255 Ratings00 Ratings
Standard reports4.0146 Ratings00 Ratings
Custom reports7.9137 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Keap
5.6
144 Ratings
35% below category average
Pipeline CRM
-
Ratings
API7.9127 Ratings00 Ratings
Role-based workflow & approvals4.5110 Ratings00 Ratings
Customizability5.0140 Ratings00 Ratings
Third-party software integrations7.31 Ratings00 Ratings
Mobile app for sales & marketing automation5.51 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Keap
-
Ratings
Pipeline CRM
6.9
5 Ratings
13% below category average
Customer data management / contact management00 Ratings8.05 Ratings
Workflow management00 Ratings8.05 Ratings
Territory management00 Ratings7.04 Ratings
Opportunity management00 Ratings8.05 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings4.05 Ratings
Contract management00 Ratings5.05 Ratings
Quote & order management00 Ratings6.03 Ratings
Interaction tracking00 Ratings9.05 Ratings
Channel / partner relationship management00 Ratings7.04 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Keap
-
Ratings
Pipeline CRM
7.8
3 Ratings
2% above category average
Case management00 Ratings7.03 Ratings
Call center management00 Ratings8.21 Ratings
Help desk management00 Ratings8.21 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Keap
-
Ratings
Pipeline CRM
5.0
4 Ratings
43% below category average
Lead management00 Ratings8.04 Ratings
Email marketing00 Ratings2.02 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Keap
-
Ratings
Pipeline CRM
6.7
5 Ratings
13% below category average
Forecasting00 Ratings8.03 Ratings
Pipeline visualization00 Ratings5.05 Ratings
Customizable reports00 Ratings7.05 Ratings
Customization
Comparison of Customization features of Product A and Product B
Keap
-
Ratings
Pipeline CRM
9.5
5 Ratings
21% above category average
Custom fields00 Ratings10.05 Ratings
Custom objects00 Ratings10.05 Ratings
Scripting environment00 Ratings8.21 Ratings
API for custom integration00 Ratings10.05 Ratings
Security
Comparison of Security features of Product A and Product B
Keap
-
Ratings
Pipeline CRM
6.0
3 Ratings
33% below category average
Single sign-on capability00 Ratings6.02 Ratings
Role-based user permissions00 Ratings6.02 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Keap
-
Ratings
Pipeline CRM
8.1
2 Ratings
8% above category average
Social data00 Ratings8.12 Ratings
Social engagement00 Ratings8.21 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Keap
-
Ratings
Pipeline CRM
4.6
3 Ratings
48% below category average
Marketing automation00 Ratings2.03 Ratings
Compensation management00 Ratings7.31 Ratings
Platform
Comparison of Platform features of Product A and Product B
Keap
-
Ratings
Pipeline CRM
8.0
5 Ratings
6% above category average
Mobile access00 Ratings8.05 Ratings
Best Alternatives
KeapPipeline CRM
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.8 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
LeadSquared
LeadSquared
Score 7.6 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KeapPipeline CRM
Likelihood to Recommend
5.3
(209 ratings)
7.0
(6 ratings)
Likelihood to Renew
9.0
(40 ratings)
7.0
(1 ratings)
Usability
5.8
(28 ratings)
9.0
(1 ratings)
Availability
9.1
(6 ratings)
-
(0 ratings)
Performance
9.1
(6 ratings)
-
(0 ratings)
Support Rating
9.0
(26 ratings)
8.0
(1 ratings)
In-Person Training
9.1
(6 ratings)
-
(0 ratings)
Online Training
8.6
(7 ratings)
-
(0 ratings)
Implementation Rating
8.0
(8 ratings)
-
(0 ratings)
Configurability
2.0
(1 ratings)
-
(0 ratings)
Ease of integration
1.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(3 ratings)
-
(0 ratings)
Vendor post-sale
6.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
1.0
(1 ratings)
-
(0 ratings)
User Testimonials
KeapPipeline CRM
Likelihood to Recommend
Keap
Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
Read full review
Pipeline CRM PipelineDeals
If you have a small business where you are trying to keep things simple, then PipelineDeals is a perfect fit. Once you get to where you are wanting to tie your marketing efforts and create marketing campaigns that are tied to leads, it starts to miss the mark
Read full review
Pros
Keap
  • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
  • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
  • Updates: Keap is constantly providing more and better solutions!
Read full review
Pipeline CRM PipelineDeals
  • Flexibility: It provides the flexibility to set it up how you want to use it. Customization is beyond what you probably want or need.
  • Reporting: We were able to setup all types of reporting and tracking.
  • Ease of Use: While the platform was powerful, it was always easy to use.
Read full review
Cons
Keap
  • More articles and videos on how to use the various functions of Keap
  • Having representatives designated to certain regions or companies for a point of contact when help is needed
  • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
Read full review
Pipeline CRM PipelineDeals
  • I wouldn't say no areas for improvement exist, but I will say that PipelineDeals takes customer input, shared product roadmap, and supports what they have very nicely. What they provide works out-of-the-box. Improvements can always be made with respect to pre-packaged integration with 3rd party services/solutions, and with extended attributes, but you also want to avoid something that attempts to boil the ocean.
Read full review
Likelihood to Renew
Keap
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Read full review
Pipeline CRM PipelineDeals
If we can integrate and easily export and clean all of our data such that it can be used for multiple purposes, i.e. outreach to guests, sending out newsletters to subscribers, doing research and tracking progress, we will definitely renew
Read full review
Usability
Keap
You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
Read full review
Pipeline CRM PipelineDeals
The user interface is simple and easy to navigate. Anyone who is overwhelmed with some of the more complicated CRM systems will definitely enjoy the simplicity of what PipelineDeals has to offer
Read full review
Reliability and Availability
Keap
There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
Read full review
Pipeline CRM PipelineDeals
No answers on this topic
Performance
Keap
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Read full review
Pipeline CRM PipelineDeals
No answers on this topic
Support Rating
Keap
Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
Read full review
Pipeline CRM PipelineDeals
Any time I have had questions or issues that have come up I've always been able to get a quick response and a resolution to what I was needing.
Read full review
In-Person Training
Keap
I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
Read full review
Pipeline CRM PipelineDeals
No answers on this topic
Online Training
Keap
The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
Read full review
Pipeline CRM PipelineDeals
No answers on this topic
Implementation Rating
Keap
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Read full review
Pipeline CRM PipelineDeals
No answers on this topic
Alternatives Considered
Keap
Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
Read full review
Pipeline CRM PipelineDeals
The cost is much better and it is much easier to use. Salesforce was way too robust and I never want to hire a consultant to set up a CRM. PipelineDeals CRM has the best visibility of our sales efforts.
Read full review
Scalability
Keap
You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
Read full review
Pipeline CRM PipelineDeals
No answers on this topic
Return on Investment
Keap
  • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
  • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
  • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
Read full review
Pipeline CRM PipelineDeals
  • Has made us understand sales tactics that are working
  • Easily create forecasting on growth in multiple categories
  • Understand our process and what we need to improve on in closing deals
Read full review
ScreenShots

Keap Screenshots

Screenshot of a Keap invoiceScreenshot of Screenshot of the entire sales pipeline displayed in one view.

Pipeline CRM Screenshots

Screenshot of the Pipeline CRM main dashboardScreenshot of a Kanban viewScreenshot of a lead list viewScreenshot of the Pipeline CRM Help Center and Resources