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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Keap

    Score6.2 out of 10
    N/AKeap is a small business-focused, comprehensive sales and marketing platform which combines basic contact management, CRM, marketing automation, and e-commerce capabilities into a single, subscription-based SaaS product.

    $199

    per month

    Xero

    Score8.4 out of 10
    N/AXero is an online accounting software product for small businesses and personal finance. Its features beyond general ledger and double-bookkeeping include quotable invoicing, bank reconciliation, purchase order and expense management, and tax management. Third party apps can extend its features further.

    $13

    per month

    Pricing
    KeapXero
    Editions & Modules
    Pro
    $199.00
    per month
    Max
    $289.00
    per month
    Max Classic
    Contact Us
    per year
    Early
    $13
    per month
    Growing
    $37
    per month
    Established
    $70
    per month
    Offerings
    Pricing Offerings
    KeapXero
    Free Trial
    YesYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsAll plans with 1 user and 500 contacts. The price is $30.00 for each additional user.Prices in table are in USD and just apply to the US - other markets & prices are listed below: Canada - Starter $18 CAD/month, Standard $45 CAD/month, Premium 5 $58 CAD/month UK - Starter £14/month, Standard £28/month, Premium £36/month AU - Starter $29 AUD/month, Standard $59 AUD/month, Premium 5 $76 AUD/month NZ - Starter $31 NZD/month, Standard $66 NZD/month, Premium $84 NZD/month
    More Pricing Information
    Community Pulse
    KeapXero
    Considered Both Products
    Thryv
    Chose Keap
    Can’t answer this one. Jumped into Infusionsoft/Keap and haven’t changed
    Incentivized
    Chose Keap
    Infusionsoft has more capabilities than any of the other software systems I have used. It also integrates with third-party software to increase its capabilities.
    Incentivized
    Xero
    Chose Xero
    My tax consultant recommended Xero because we were having a tough time keeping track of receipts while traveling. We initially had Quickbooks but not the desktop version and were very confused with the functionality.

    I found with Xero's monthly reconciliations extremely helpful …
    Incentivized
    Key User Insights
    Would buy again
    87%
    Would buy again
    74 Answers
    93%
    Would buy again
    160 Answers
    Delivers good value for the price
    92%
    Delivers good value for the price
    73 Answers
    94%
    Delivers good value for the price
    153 Answers
    Happy with the feature set
    87%
    Happy with the feature set
    74 Answers
    93%
    Happy with the feature set
    160 Answers
    Lived up to sales and marketing promises
    90%
    Lived up to sales and marketing promises
    66 Answers
    94%
    Lived up to sales and marketing promises
    131 Answers
    Implementation went as expected
    95%
    Implementation went as expected
    69 Answers
    99%
    Implementation went as expected
    149 Answers
    Features
    KeapXero
    CRM Project Management
    Comparison of CRM Project Management features of Keap and Xero
    Feature
    Keap
    7.7
    29 Ratings
    7% below category average
    Xero
    -
    Ratings
    Task management8.820 Ratings00 Ratings
    Billing and invoicing management7.416 Ratings00 Ratings
    Reporting7.127 Ratings00 Ratings
    Automated CRM activity logging6.41 Ratings00 Ratings
    Sales pipeline management9.11 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Keap and Xero
    Feature
    Keap
    5.9
    152 Ratings
    28% below category average
    Xero
    -
    Ratings
    WYSIWYG email editor9.050 Ratings00 Ratings
    Dynamic content8.947 Ratings00 Ratings
    Landing pages4.0136 Ratings00 Ratings
    A/B testing6.410 Ratings00 Ratings
    Mobile optimization4.5126 Ratings00 Ratings
    Email deliverability reporting4.5151 Ratings00 Ratings
    List management4.5149 Ratings00 Ratings
    Triggered drip sequences9.049 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Keap and Xero
    Feature
    Keap
    5.5
    153 Ratings
    29% below category average
    Xero
    -
    Ratings
    Lead nurturing automation5.0148 Ratings00 Ratings
    Lead scoring and grading4.0130 Ratings00 Ratings
    Data quality management4.5131 Ratings00 Ratings
    Automated sales alerts and tasks5.0140 Ratings00 Ratings
    Automated follow-ups9.11 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Keap and Xero
    Feature
    Keap
    8.0
    90 Ratings
    10% above category average
    Xero
    -
    Ratings
    Calendaring9.089 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Keap and Xero
    Feature
    Keap
    6.4
    150 Ratings
    6% below category average
    Xero
    8.3
    241 Ratings
    6% above category average
    Dashboards7.255 Ratings8.3237 Ratings
    Standard reports4.0146 Ratings8.9239 Ratings
    Custom reports8.0137 Ratings7.9212 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Keap and Xero
    Feature
    Keap
    5.7
    144 Ratings
    25% below category average
    Xero
    -
    Ratings
    API8.0127 Ratings00 Ratings
    Role-based workflow & approvals4.5110 Ratings00 Ratings
    Customizability5.0140 Ratings00 Ratings
    Third-party software integrations7.31 Ratings00 Ratings
    Mobile app for sales & marketing automation5.51 Ratings00 Ratings
    Payroll Management
    Comparison of Payroll Management features of Keap and Xero
    Feature
    Keap
    -
    Ratings
    Xero
    7.5
    73 Ratings
    1% below category average
    Pay calculation00 Ratings8.065 Ratings
    Benefit plan administration00 Ratings8.023 Ratings
    Direct deposit files00 Ratings7.249 Ratings
    Salary revision and increment management00 Ratings7.141 Ratings
    Reimbursement management00 Ratings7.054 Ratings
    Customization
    Comparison of Customization features of Keap and Xero
    Feature
    Keap
    -
    Ratings
    Xero
    8.0
    169 Ratings
    6% above category average
    API for custom integration00 Ratings7.979 Ratings
    Plug-ins00 Ratings8.1156 Ratings
    Security
    Comparison of Security features of Keap and Xero
    Feature
    Keap
    -
    Ratings
    Xero
    7.1
    213 Ratings
    14% below category average
    Single sign-on capability00 Ratings5.572 Ratings
    Role-based user permissions00 Ratings8.7211 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Keap and Xero
    Feature
    Keap
    -
    Ratings
    Xero
    8.3
    251 Ratings
    8% above category average
    Accounts payable00 Ratings8.0229 Ratings
    Accounts receivable00 Ratings8.1234 Ratings
    Cash management00 Ratings7.7217 Ratings
    Bank reconciliation00 Ratings8.6244 Ratings
    Expense management00 Ratings7.8224 Ratings
    Time tracking00 Ratings6.387 Ratings
    Fixed asset management00 Ratings7.7152 Ratings
    Multi-currency support00 Ratings7.9149 Ratings
    Multi-division support00 Ratings7.4129 Ratings
    Regulations compliance00 Ratings8.3131 Ratings
    Electronic tax filing00 Ratings8.6134 Ratings
    Self-service portal00 Ratings7.7153 Ratings
    Global Financial Support00 Ratings7.884 Ratings
    Primary and Secondary Ledgers00 Ratings7.881 Ratings
    Intercompany Accounting00 Ratings10.040 Ratings
    Localizations00 Ratings10.039 Ratings
    Journals and Reconciliations00 Ratings10.090 Ratings
    Enterprise Accounting00 Ratings10.033 Ratings
    Configurable Accounting00 Ratings10.059 Ratings
    Centralized Rules Framework00 Ratings6.033 Ratings
    Standardized Processes00 Ratings8.059 Ratings
    Inventory Management
    Comparison of Inventory Management features of Keap and Xero
    Feature
    Keap
    -
    Ratings
    Xero
    6.3
    119 Ratings
    14% below category average
    Inventory tracking00 Ratings7.1115 Ratings
    Automatic reordering00 Ratings6.224 Ratings
    Location management00 Ratings6.229 Ratings
    Manufacturing module00 Ratings6.016 Ratings
    Order Management
    Comparison of Order Management features of Keap and Xero
    Feature
    Keap
    -
    Ratings
    Xero
    7.3
    89 Ratings
    1% below category average
    Pricing00 Ratings10.062 Ratings
    Order entry00 Ratings10.056 Ratings
    Credit card processing00 Ratings6.358 Ratings
    Cost of goods sold00 Ratings6.366 Ratings
    Order Orchestration00 Ratings6.121 Ratings
    End-to-end order visibility00 Ratings6.124 Ratings
    Order exception Resolution00 Ratings6.117 Ratings
    Best Alternatives
    KeapXero
    Small Businesses
    SharpSpring (discontinued)
    Score8 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    No answers on this topic
    MYOB
    Score8.3 out of 10
    Enterprises
    No answers on this topic
    Microsoft Dynamics GP
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    KeapXero
    Likelihood to Recommend
    5.3
    (210 ratings)
    8.3
    (266 ratings)
    Likelihood to Renew
    9.0
    (40 ratings)
    4.7
    (38 ratings)
    Usability
    5.2
    (28 ratings)
    8.3
    (192 ratings)
    Availability
    9.1
    (6 ratings)
    3.1
    (12 ratings)
    Performance
    9.1
    (6 ratings)
    8.0
    (10 ratings)
    Support Rating
    9.0
    (26 ratings)
    5.6
    (40 ratings)
    In-Person Training
    9.1
    (6 ratings)
    9.1
    (1 ratings)
    Online Training
    8.6
    (7 ratings)
    10.0
    (6 ratings)
    Implementation Rating
    8.0
    (8 ratings)
    7.6
    (13 ratings)
    Configurability
    2.0
    (1 ratings)
    8.1
    (3 ratings)
    CPA Rating
    -
    (0 ratings)
    9.1
    (10 ratings)
    Ease of integration
    1.0
    (1 ratings)
    7.4
    (150 ratings)
    Product Scalability
    9.1
    (3 ratings)
    7.0
    (8 ratings)
    Vendor post-sale
    6.0
    (1 ratings)
    6.5
    (4 ratings)
    Vendor pre-sale
    1.0
    (1 ratings)
    6.5
    (4 ratings)
    User Testimonials
    KeapXero
    Likelihood to Recommend
    Thryv
    Keap is very good at contact management and automation creation but weaker at email campaign creation. I was particularly interested in a function where when manually entering a new contact, you are then able to email that contact using a premade HTML template. It will currently not do this. There is a workaround, but it is unnecessarily ponderous.
    Incentivized
    Read full review
    Xero
    The only time I wouldn't be suggesting it is to consultants or solopreneurs. I think it's too overwhelming unless you are experienced or have a background related to finance. So it's not that the product isn't powerful, it's that it can be too powerful. For all other size businesses it really is what you need to use to make life simple to track everything in your business. It definitely saves me time by having it all in one place and not multiple spreadsheets etc
    Incentivized
    Read full review
    Pros
    Thryv
    • Pricing: Keap Max Classic (formerly Infusionsoft) is affordable for nonprofits and small businesses and includes all the automation features we need!
    • Customer Support: Our onboarding and success coaches have been so helpful, taking into account some unique processes we have and finding solutions.
    • Updates: Keap is constantly providing more and better solutions!
    Incentivized
    Read full review
    Xero
    • The bank feed integration makes reconciling transactions easy
    • Once you load a template for your invoices, every client gets a professional looking invoice
    • Bill paying and tracking of payments is also easy; you load your bill into Xero, pay it through the bank, and when the transaction is completed it comes through on bank feeds. If you need to query when a bill was paid, it is all there in Xero
    Incentivized
    Read full review
    Cons
    Thryv
    • More articles and videos on how to use the various functions of Keap
    • Having representatives designated to certain regions or companies for a point of contact when help is needed
    • More options when building the emails. While the click and drop options can be a plus, they can also be negative because you are limited to image and text sizing and positions
    Read full review
    Xero
    • Having different email addresses for different parts of a customer's business (eg invoices and statements to different places)
    • Easily seeing the text of emails that have been sent through Xero
    • More easily archiving old pay items. Our HR software updates rates when awards are updated which means a lot of old pay rates are in the system and they have multiple clicks to archive each one. Clicking the ones to archive in bulk and then just click archive for all would be much more efficient.
    Incentivized
    Read full review
    Likelihood to Renew
    Thryv
    We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
    Read full review
    Xero
    In addition to the matters covered in this review, my reason for renewing this product is that Xero's functionality and the constant updates that the company provides, makes the software even more business friendly. The software therefore builds a brand loyalty among customers.
    Read full review
    Usability
    Thryv
    You do need to spend some time on-boarding and implementing the software in order to have full functionality. We were lucky - we had colleagues at the university with experience with Keap and then hired an intern familiar with the software to get us set up and ready to use it. We've had some functionality issues with it along the way and that has frustrated myself and the other uses in our department.
    Incentivized
    Read full review
    Xero
    As a standalone software, it allows users to fulfill most of the basic functions (e.g. transaction input and report generation) simply and conveniently. It also allows for multiple APIs to help augment various tasks that accounting-adjacent (e.g. claims processing). The cloud based model and portability to mobile devices allows tasks to be carried out in a more convenient way.
    Read full review
    Reliability and Availability
    Thryv
    There have been few outages since we became a customer, and when they have technical issues they are typically resolved rapidly.
    Read full review
    Xero
    We have been actively using and 100% Xero based for our ecommerce accounting practice for over 4 years. There has on been one real outage for more than 5 minutes. Xero was open and transparent about the outage, what they were doing to resolve the issue, and provided 15 minute updates. Showing how they care about their customers and partners. Plus, showing that their customers care too, were understanding, and went surfing or in our case took a nap. Couldn't run our business without Xero as a partner.
    Read full review
    Performance
    Thryv
    OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
    Read full review
    Xero
    On a good day, things worked but after upgrades, things began to slow and or not work at all at times. I coined the moving circle while I waited as the "Xero Wheel of Death". Sometimes it never stopped and force quitting was necessary.
    Incentivized
    Read full review
    Support Rating
    Thryv
    Generally, very responsive support for even our more complicated issues. We do have some open issues that we need resolutions on and that I understand are complicated and will take longer to resolve but the open issues are significantly impacting to our business.
    Incentivized
    Read full review
    Xero
    Always respond and keep issues open until you are satisfied with the result. Generally good responses, in the past, I had some support responses that were really basic and really annoying. They type where "have your tried restarting your computer" style of answers. Well, of course, I went through all the basics before contacting them. Duh, but I suppose not everyone does. Otherwise, it would be a 10. The last year has shown a marked improvement in the support responses however.
    Read full review
    In-Person Training
    Thryv
    I have been to a number of in-person training sessions over the years with Keap and all of them have been FANTASTIC. They really put a lot of time and effort into these sessions. Staff and facilitators go out of their way to ensure that participants are getting what they need.
    Incentivized
    Read full review
    Xero
    The format was great; someone was there to ask questions or help if you were stuck.
    Incentivized
    Read full review
    Online Training
    Thryv
    The results of training online are often based on how people learn. The training was great but with feature updates, you just have to get in there sometimes and do it! The training definitely lays a firm enough foundation for you to be successful even if its can't be updated with every feature update.
    Read full review
    Xero
    All of Xero's training is online and available for anyone (business owner or accountants) to learn and become experts in their system. There is a range of content from product training to real world webinars from their partners. Xero is beautiful accounting software and their training is the same.
    Read full review
    Implementation Rating
    Thryv
    Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
    Read full review
    Xero
    If it can be done, time the implementation near a new fiscal year so you can start clean. Otherwise, you have to go back and do historical data from the beginning of the fiscal year, which can be brain draining.
    Incentivized
    Read full review
    Alternatives Considered
    Thryv
    Keap is fast. The learning curve is shorter and they have an academy for learning with videos quite extensive that explain a lot of different scenarios, specially when you need to customize scenarios of automations and segments. Is cheaper if you consider that this services CRM + Mailing don´t come often in one package and the realiability to send mails is quite good.
    Incentivized
    Read full review
    Xero
    Each of the products I listed had their own list of drawbacks, but the one thing they all had in common, which was right on top of that list of drawbacks, was ease of use. I struggled to get myself accustomed to each system and struggled, but when it came to getting a client to even try and use it was when the true struggle started. Just found it easier to make use of Xero from the very beginning.
    Read full review
    Scalability
    Thryv
    You get a lot of features included, but you don't need to use them all at once to start seeing an effect. When you are ready to use them, they are there. It also scales without costing too much money.
    Read full review
    Xero
    I have yet to fully stress test the product given the size of the company where I am using it. I am sure as we scale to more customers, more vendors and more reporting requirements, I will have a better understanding of what it is capable of in terms of bandwidth and processing
    Incentivized
    Read full review
    Return on Investment
    Thryv
    • Automation has allowed us to be more engaged and invested in our customers by reminding us about birthdays and other important events in their lives so that we can celebrate with them.
    • We lacked the manpower to sell and distribute orders online before setting up the payments and automation features. We now collect $5k+ a week in lost sales through online ordering.
    • List cleaning functionality and engagment settings have allowed us to run a 40-50% email open rate that allows us to create an engaged community around local events and opportunities as well as sales and special offerings.
    Incentivized
    Read full review
    Xero
    • Xero is a basic accounting system that performs basic accounting tasks easily and accurately. For that, it provides a positive impact on our day to day accounting operations.
    • Because of Xero's basic structure, I feel it lacks some of the sophistication that some users want and need. The ability to create unique custom reports would enhance the impact Xero would have on meeting business objectives by providing current and useful accounting information.
    • In my opinion, Xero's lack of focus on their customers - their users - is a real issue with me. In my opinion, those of us that are in the trenches that work with the system on a daily basis have to deal with the shortcomings of the system with the knowledge that Xero support refuses to address the operational issues that make their user's lives difficult. I feel if Xero would focus on truly making their software better from a users point of view, it has the potential to be a great system.
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    ScreenShots

    Keap Screenshots

    Screenshot of a Keap invoiceProduct screenshotScreenshot of the entire sales pipeline displayed in one view.

    Xero Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot