Kentico Xperience vs. Magnolia

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kentico Xperience
Score 7.1 out of 10
N/A
Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.
$9,999
Subscription license
Magnolia
Score 8.2 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as a fast way to launch digital experiences. With a mission to help clients move fast and stay flexible and boasting users among brands like Atlassian and The New York Times, Magnolia DXP supports industries ranging from automotive to telecommunications, offering enterprise features and headless agility to help them stay ahead. From humble beginnings in Basel, Magnolia's…N/A
Pricing
Kentico XperienceMagnolia
Editions & Modules
Kentico Xperience Business
$9,999 / year
Subscription license
Kentico Xperience Business
$14,999
Perpetual license
Kentico Xperience Enterprise
$17,999 / year
Subscription license
Kentico Xperience Enterprise
$29,999
Perpetual license
Kentico Xperience Corporate
Upon request
No answers on this topic
Offerings
Pricing Offerings
Kentico XperienceMagnolia
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
Kentico XperienceMagnolia
Top Pros
Top Cons
Features
Kentico XperienceMagnolia
Security
Comparison of Security features of Product A and Product B
Kentico Xperience
7.1
24 Ratings
12% below category average
Magnolia
8.1
70 Ratings
1% above category average
Role-based user permissions7.124 Ratings8.170 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Kentico Xperience
7.5
21 Ratings
7% below category average
Magnolia
8.0
69 Ratings
4% above category average
API8.020 Ratings8.462 Ratings
Internationalization / multi-language7.018 Ratings7.662 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Kentico Xperience
7.0
25 Ratings
7% below category average
Magnolia
8.0
75 Ratings
5% above category average
WYSIWYG editor8.024 Ratings8.566 Ratings
Code quality / cleanliness7.125 Ratings8.466 Ratings
Admin section7.225 Ratings8.071 Ratings
Page templates7.125 Ratings8.973 Ratings
Library of website themes5.812 Ratings7.01 Ratings
Mobile optimization / responsive design8.023 Ratings8.564 Ratings
Publishing workflow6.224 Ratings7.574 Ratings
Form generator7.024 Ratings7.059 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Kentico Xperience
6.9
25 Ratings
2% below category average
Magnolia
7.5
70 Ratings
2% above category average
Content taxonomy6.324 Ratings7.564 Ratings
SEO support7.224 Ratings7.164 Ratings
Bulk management5.124 Ratings7.858 Ratings
Availability / breadth of extensions7.924 Ratings8.063 Ratings
Community / comment management7.923 Ratings7.152 Ratings
Best Alternatives
Kentico XperienceMagnolia
Small Businesses
Progress Sitefinity
Progress Sitefinity
Score 7.6 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Tridion
Tridion
Score 9.0 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Kentico XperienceMagnolia
Likelihood to Recommend
9.0
(44 ratings)
8.0
(79 ratings)
Likelihood to Renew
9.1
(22 ratings)
8.1
(9 ratings)
Usability
9.0
(3 ratings)
8.0
(69 ratings)
Performance
-
(0 ratings)
8.5
(68 ratings)
Support Rating
9.1
(4 ratings)
9.1
(3 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
Kentico XperienceMagnolia
Likelihood to Recommend
Kentico software
Kentico is a robust and flexible CMS platform that is great for managing multiple websites and multiple environments (dev, stage, and production for instance). It makes content management very easy and makes it easy to keep the environments synced with the same content. However, the Kentico CMS does require a bit more technical understanding to get it set up properly and requires a bit more effort and support than, say, free open-source options.
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Magnolia
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
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Pros
Kentico software
  • I love the intuitive top and left navigation within the content management platform. I can easily find what section, sub-section, and page I'm looking to edit
  • For creating content, the WYSIWYG editor is so intuitive; it feels like you're working on an MS Word doc!
  • The tab for adding metadata in simple fields takes away the headache of having to hunt and peck through code to add H1 tag, page description etc.
  • The image library is easy to edit and manage
Read full review
Magnolia
  • Speed of development - time to delivery from zero to MVP was excellent
  • Ease of use - the authoring experience is very easy to build and train
  • PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
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Cons
Kentico software
  • Kentico needs to invest in more enterprise class environment management utilities -- example: global CDN support via the CMS is sorely lacking. There are work-arounds, but it should be more elegant.
  • The Kentico staging module could be improved to support the concept of bundled releases. Current staging module functionality is good, but could be improved.
  • Kentico ecommerce support is a touch immature. While content management is superb, Kentico lags in this area when compared to many open source ecommerce engines.
  • Kentico is lacking MVC support. 99% of the time this isn't an issue for the end-user or business user, but can be a hurdle for technology teams depending on the team's makeup.
Read full review
Magnolia
  • The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
  • The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
  • Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
  • Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
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Likelihood to Renew
Kentico software
We are locked into Kentico for the long haul. It provides us with an easy and flexible solution for a very non technical company to create a site and have the features they want, especially with the inclusion of EMS into our license. Now we have a true platform to build and grow our solutions.
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Magnolia
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
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Usability
Kentico software
It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.
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Magnolia
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
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Performance
Kentico software
No answers on this topic
Magnolia
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
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Support Rating
Kentico software
Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.
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Magnolia
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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Implementation Rating
Kentico software
The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.
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Magnolia
No answers on this topic
Alternatives Considered
Kentico software
I've used Sitecore, Ektron, Joomla!, WordPress, and SharePoint (if you want to count that as a competitor for CMS). Kentico 8 blows them all out of the water. Nothing is more intuitive in the way that content is created, the way the site is setup, and how efficient rollouts can be with Content Staging.
Read full review
Magnolia
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
Read full review
Return on Investment
Kentico software
  • Kentico has enabled faster speed to market for SMEs. They are empowered to enter content them selves while still having that content go through editorial review to ensure tone of voice and brand are maintained.
  • Deploying Kentico has freed up web developer resources from manual content entry enabling them to build more useful solutions to support the business efforts
  • Tapping into the Kentico event pipelne allows us to trigger external system events when product content is published.
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Magnolia
  • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
  • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
  • The templates makes the whole process easy
Read full review
ScreenShots

Kentico Xperience Screenshots

Screenshot of Application listScreenshot of Marketing AutomationScreenshot of Kentico DashboardScreenshot of Data ProtectionScreenshot of Persona InsightsScreenshot of Campaign Management

Magnolia Screenshots

Screenshot of the customer experience: Brings together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of the Magnolia App Launcher, used to switch between workspaces and manage pagesScreenshot of Magnolia's native analytics integration framework, used to take advantage of data directly in the authoring UI, coupled to content.Screenshot of global search that brings relevant content, no matter where it resides.Screenshot of customizing the ecommerce experience.