Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.
$9,999
Subscription license
Magnolia
Score 9.3 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in Switzerland in 1997, Magnolia is a CMS used to build composable digital experiences. Magnolia helps create fully integrated customer experiences and speeds up digital delivery of content. Magnolia boasts 480 enterprise customers, thousands of Community Edition deployments, and more than 200 certified Magnolia Partners around the world. They further state that their enterprise customers include Sanofi, Generali, the Atlassian, The New York Times, Harley Davidson, and Union…
$3,500
per month
Pricing
Kentico Xperience
Magnolia
Editions & Modules
Kentico Xperience Business
$9,999 / year
Subscription license
Kentico Xperience Business
$14,999
Perpetual license
Kentico Xperience Enterprise
$17,999 / year
Subscription license
Kentico Xperience Enterprise
$29,999
Perpetual license
Kentico Xperience Corporate
Upon request
DX Core
$3500
per month
DX Cloud
$6000
per month
Offerings
Pricing Offerings
Kentico Xperience
Magnolia
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Optional
No setup fee
Additional Details
—
—
More Pricing Information
Community Pulse
Kentico Xperience
Magnolia
Features
Kentico Xperience
Magnolia
Security
Comparison of Security features of Product A and Product B
Kentico Xperience
9.0
25 Ratings
9% above category average
Magnolia
8.0
69 Ratings
3% below category average
Role-based user permissions
9.025 Ratings
8.069 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Kentico Xperience
9.0
22 Ratings
8% above category average
Magnolia
8.0
68 Ratings
3% above category average
API
9.021 Ratings
8.561 Ratings
Internationalization / multi-language
9.019 Ratings
7.661 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Kentico Xperience
8.6
26 Ratings
13% above category average
Magnolia
8.0
74 Ratings
3% above category average
WYSIWYG editor
8.025 Ratings
8.565 Ratings
Code quality / cleanliness
8.026 Ratings
8.465 Ratings
Admin section
8.026 Ratings
8.070 Ratings
Page templates
9.026 Ratings
8.972 Ratings
Library of website themes
7.013 Ratings
7.01 Ratings
Mobile optimization / responsive design
9.024 Ratings
8.563 Ratings
Publishing workflow
10.025 Ratings
7.573 Ratings
Form generator
10.025 Ratings
7.058 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Kentico Xperience
8.0
26 Ratings
13% above category average
Magnolia
7.5
69 Ratings
1% above category average
Content taxonomy
9.025 Ratings
7.663 Ratings
SEO support
7.025 Ratings
7.163 Ratings
Bulk management
10.025 Ratings
7.757 Ratings
Availability / breadth of extensions
8.025 Ratings
8.062 Ratings
Community / comment management
6.024 Ratings
6.951 Ratings
Best Alternatives
Kentico Xperience
Magnolia
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Kentico is a robust and flexible CMS platform that is great for managing multiple websites and multiple environments (dev, stage, and production for instance). It makes content management very easy and makes it easy to keep the environments synced with the same content. However, the Kentico CMS does require a bit more technical understanding to get it set up properly and requires a bit more effort and support than, say, free open-source options.
Magnolia is a very capable DXP, that provides client with lots of flexibility in composing its own stack. While the core of the platform is a content management system, the open architecture of Magnolia DXP allows it to connect to any platform, allowing client to extend the capabilities. One scenario would be a centralized content hub - where through a single platform, content authors can choose which channel to distribute what content. For example, long form content for consumers viewing on a laptop, short form content for those using a mobile browser. This allow the client to personalized the experience based on channels. Another scenarios would be leveraging on GenAI - using Magnolia's built-in connector to ChatGPT. If that is not the service that one desire, you can always connect to another AI service such as Google Gemini. With GenAI, connected, content author can use AI as co-pilot to help them scale up their content production.
I love the intuitive top and left navigation within the content management platform. I can easily find what section, sub-section, and page I'm looking to edit
For creating content, the WYSIWYG editor is so intuitive; it feels like you're working on an MS Word doc!
The tab for adding metadata in simple fields takes away the headache of having to hunt and peck through code to add H1 tag, page description etc.
Speed of development - time to delivery from zero to MVP was excellent
Ease of use - the authoring experience is very easy to build and train
PAAS/SAAS - the managed service platform removed the traditional overhead of running in-house technologies, meaning we could focus on value add, with less time spent keeping the lights on.
Kentico needs to invest in more enterprise class environment management utilities -- example: global CDN support via the CMS is sorely lacking. There are work-arounds, but it should be more elegant.
The Kentico staging module could be improved to support the concept of bundled releases. Current staging module functionality is good, but could be improved.
Kentico ecommerce support is a touch immature. While content management is superb, Kentico lags in this area when compared to many open source ecommerce engines.
Kentico is lacking MVC support. 99% of the time this isn't an issue for the end-user or business user, but can be a hurdle for technology teams depending on the team's makeup.
The documentation provides samples that are often out of context, and difficult to know where the provided example code should be implemented. More tutorials providing the full project or step-by-step instructions on how to implement subject material would help greatly. Baeldung is a resource I would consider the gold standard in how this is done in other spaces.
The use of JCR and Nodes makes object serialization/deserialization painful. Jackson compatibility or similar would be a welcome enhancement to the developer experience. Maybe leveraging code-gen from light modules to build model classes when possible could help accomplish this.
Modifying the home layout from light modules is frustrating. It seems that any configuration overrides made merge with the default rather than overwriting, which makes for a difficult combination of guess-and-check while referencing the documentation to see what should be in each row/column when making changes.
Including "mark all as read" or "delete all" in the notifications app would be a great quality of life improvement. It seems that by default, users have to individually select messages and operate them.
We are locked into Kentico for the long haul. It provides us with an easy and flexible solution for a very non technical company to create a site and have the features they want, especially with the inclusion of EMS into our license. Now we have a true platform to build and grow our solutions.
It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.
We've shown it to a number of users both clients and our own team and despite initial apprehensions, they "get it" very quickly. It's intuitive and friendly and quick to perform daily tasks. We once had a client tell us "Using Magnolia makes me smile" which says it all for us.
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
I've used Sitecore, Ektron, Joomla!, WordPress, and SharePoint (if you want to count that as a competitor for CMS). Kentico 8 blows them all out of the water. Nothing is more intuitive in the way that content is created, the way the site is setup, and how efficient rollouts can be with Content Staging.
I've used several CMSs like AEM and EpiServer, and comparatively, they all excel at different things. Magnolia is the best to develop for/against. Episerver has the best/most fluid UI in terms of content editing, and the overall admin experience AEM is just all around sucks.
Kentico has enabled faster speed to market for SMEs. They are empowered to enter content them selves while still having that content go through editorial review to ensure tone of voice and brand are maintained.
Deploying Kentico has freed up web developer resources from manual content entry enabling them to build more useful solutions to support the business efforts
Tapping into the Kentico event pipelne allows us to trigger external system events when product content is published.
Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
The software is affordable with no compromises on capabilities and therefore it is gives us value for money.