Klaviyo vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Klaviyo
Score 8.9 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 300 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 110,000 other paying users leverage their platform…
$20
per month
Mautic
Score 9.0 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
KlaviyoMautic (open source)
Editions & Modules
No answers on this topic
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
KlaviyoMautic
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Features
KlaviyoMautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Klaviyo
8.3
84 Ratings
6% above category average
Mautic (open source)
8.5
9 Ratings
9% above category average
WYSIWYG email editor8.174 Ratings7.88 Ratings
Dynamic content8.279 Ratings7.89 Ratings
Ability to test dynamic content7.974 Ratings7.89 Ratings
Landing pages8.02 Ratings9.47 Ratings
A/B testing8.775 Ratings8.98 Ratings
Mobile optimization8.780 Ratings8.58 Ratings
Email deliverability reporting8.083 Ratings8.49 Ratings
List management8.383 Ratings9.59 Ratings
Triggered drip sequences8.874 Ratings8.58 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Klaviyo
8.3
64 Ratings
7% above category average
Mautic (open source)
8.4
9 Ratings
9% above category average
Lead nurturing automation8.962 Ratings8.59 Ratings
Lead scoring and grading8.120 Ratings8.59 Ratings
Data quality management8.327 Ratings8.57 Ratings
Automated sales alerts and tasks7.825 Ratings8.07 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Klaviyo
8.3
6 Ratings
9% above category average
Mautic (open source)
8.5
7 Ratings
11% above category average
Calendaring8.36 Ratings8.07 Ratings
Event/webinar marketing00 Ratings9.06 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Klaviyo
8.3
81 Ratings
10% above category average
Mautic (open source)
8.7
9 Ratings
15% above category average
Dashboards8.481 Ratings8.99 Ratings
Standard reports8.378 Ratings8.89 Ratings
Custom reports8.142 Ratings8.47 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Klaviyo
8.9
62 Ratings
16% above category average
Mautic (open source)
6.0
9 Ratings
23% below category average
API8.858 Ratings7.49 Ratings
Role-based workflow & approvals8.625 Ratings7.95 Ratings
Customizability8.833 Ratings7.97 Ratings
Integration with Salesforce.com9.45 Ratings4.65 Ratings
Third-party software integrations8.86 Ratings00 Ratings
Integration with Microsoft Dynamics CRM00 Ratings4.02 Ratings
Integration with SugarCRM00 Ratings4.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Klaviyo
-
Ratings
Mautic (open source)
7.4
6 Ratings
1% below category average
Social sharing and campaigns00 Ratings7.45 Ratings
Social profile integration00 Ratings7.46 Ratings
Best Alternatives
KlaviyoMautic (open source)
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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Score 9.3 out of 10
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User Ratings
KlaviyoMautic (open source)
Likelihood to Recommend
9.2
(84 ratings)
9.9
(9 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
Usability
8.0
(3 ratings)
-
(0 ratings)
Support Rating
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
KlaviyoMautic (open source)
Likelihood to Recommend
Klaviyo
Well suited for businesses with email and SMS lists who are advertising. Less suited for businesses that don't rely on heavy touchpoints with customers. We find most businesses would benefit from having this type of product but not sure for businesses that don't rely on marketing. We love it so far!
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Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
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Pros
Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
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Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
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Cons
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
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Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
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Likelihood to Renew
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Acquia
No answers on this topic
Usability
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Acquia
No answers on this topic
Support Rating
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Acquia
No answers on this topic
Implementation Rating
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Acquia
No answers on this topic
Alternatives Considered
Klaviyo
Mailchimp was used early in the business when we didn't have as many customers and weren't segmenting. We've used Yotpo for loyalty, reviews, and, most recently, SMS. We have yet to try Klaviyo reviews or SMS, but it would be nice to have all of these items in one suite
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Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
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Return on Investment
Klaviyo
  • ROI was over 300%
  • Increased repeat sales by 33%
  • Increase AOV on orders by targeting persons with historically high purchases
  • Increase customer acquisition volume by converting email prospects into customers
  • Increase customer retention by integrating test (SMS) messaging to many customers. The result was a higher response rate.
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Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers