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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Klipfolio Klips

    Score6 out of 10
    Small Businesses (1-50 employees)
    Klipfolio is a customizable dashboard and reporting platform that provides real-time business insights. It is used by small to mid-sized businesses and agencies to track performance metrics and create tailored reports, and to consolidate, transform, and visualize data.

    $90

    per month

    Looker

    Score8.1 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A

    Supermetrics

    Score9.7 out of 10
    N/ASupermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

    $29

    per month

    Pricing
    Klipfolio KlipsLookerSupermetrics
    Editions & Modules
    Base
    $90
    per month
    Grow
    $190
    per month
    Team
    $350
    per month
    No answers on this topic
    Essential
    $29
    per month per user
    Core
    $159
    per month per user
    Offerings
    Pricing Offerings
    Klipfolio KlipsLookerSupermetrics
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoNoNo
    Premium Consulting/Integration Services
    YesYesYes
    Entry-level Setup FeeOptionalRequiredNo setup fee
    Additional DetailsDiscount available for annual pricing. There are various implementation and training options available, from a 60 Day Proof of Concept, to Onboarding & Training, or ongoing dedicated Data Hero support.Must contact sales team for pricing.In addition to the basic licensing tiers, Supermetrics offers customized packages according to customer needs.
    More Pricing Information
    Community Pulse
    Klipfolio KlipsLookerSupermetrics
    Considered Multiple Products
    Klipfolio
    Chose Klipfolio Klips
    Klipfolio had the best API. We could connect more MarTech with Klipfolio than any other BI tool we used. Klipfolio's API was also the most stable. We ran into connectivity issues with some of the competitors. The metrics wouldn't refresh because the API lost the connection …
    Incentivized
    Chose Klipfolio Klips
    Compared to Bime or Slemma it's much more versatile. Compared to Looker it's reasonably priced.
    Incentivized
    Google
    Chose Looker
    Free, simpler...less enterprise grade level
    Incentivized
    Supermetrics
    No answer on this topic
    Key User Insights
    Would buy again
    82%
    Would buy again
    9 Answers
    98%
    Would buy again
    85 Answers
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    90%
    Delivers good value for the price
    9 Answers
    99%
    Delivers good value for the price
    75 Answers
    100%
    Delivers good value for the price
    9 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    11 Answers
    100%
    Happy with the feature set
    87 Answers
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    86%
    Lived up to sales and marketing promises
    6 Answers
    98%
    Lived up to sales and marketing promises
    55 Answers
    100%
    Lived up to sales and marketing promises
    9 Answers
    Implementation went as expected
    100%
    Implementation went as expected
    7 Answers
    97%
    Implementation went as expected
    69 Answers
    100%
    Implementation went as expected
    10 Answers
    Features
    Klipfolio KlipsLookerSupermetrics
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Klipfolio Klips and Looker and Supermetrics
    Feature
    Klipfolio Klips
    9.0
    33 Ratings
    11% above category average
    Looker
    7.4
    134 Ratings
    10% below category average
    Supermetrics
    -
    Ratings
    Pixel Perfect reports9.13 Ratings6.5110 Ratings00 Ratings
    Customizable dashboards8.933 Ratings8.2133 Ratings00 Ratings
    Report Formatting Templates9.13 Ratings7.5115 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Klipfolio Klips and Looker and Supermetrics
    Feature
    Klipfolio Klips
    8.6
    33 Ratings
    9% above category average
    Looker
    6.8
    132 Ratings
    16% below category average
    Supermetrics
    -
    Ratings
    Drill-down analysis8.35 Ratings6.3128 Ratings00 Ratings
    Formatting capabilities7.85 Ratings6.6130 Ratings00 Ratings
    Integration with R or other statistical packages9.12 Ratings5.555 Ratings00 Ratings
    Report sharing and collaboration9.133 Ratings8.8131 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Klipfolio Klips and Looker and Supermetrics
    Feature
    Klipfolio Klips
    9.4
    33 Ratings
    14% above category average
    Looker
    7.9
    128 Ratings
    4% below category average
    Supermetrics
    -
    Ratings
    Publish to Web8.931 Ratings7.7105 Ratings00 Ratings
    Publish to PDF9.228 Ratings7.8113 Ratings00 Ratings
    Report Delivery Scheduling10.017 Ratings8.2110 Ratings00 Ratings
    Report Versioning00 Ratings7.984 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Klipfolio Klips and Looker and Supermetrics
    Feature
    Klipfolio Klips
    9.3
    33 Ratings
    18% above category average
    Looker
    6.6
    128 Ratings
    19% below category average
    Supermetrics
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)8.932 Ratings7.7124 Ratings00 Ratings
    Location Analytics / Geographic Visualization9.133 Ratings7.5110 Ratings00 Ratings
    Predictive Analytics10.01 Ratings4.66 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Klipfolio Klips and Looker and Supermetrics
    Feature
    Klipfolio Klips
    -
    Ratings
    Looker
    7.3
    128 Ratings
    15% below category average
    Supermetrics
    -
    Ratings
    Multi-User Support (named login)00 Ratings7.5120 Ratings00 Ratings
    Role-Based Security Model00 Ratings7.2105 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.2122 Ratings00 Ratings
    Report-Level Access Control00 Ratings7.360 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Klipfolio Klips and Looker and Supermetrics
    Feature
    Klipfolio Klips
    -
    Ratings
    Looker
    5.2
    95 Ratings
    39% below category average
    Supermetrics
    -
    Ratings
    Responsive Design for Web Access00 Ratings4.991 Ratings00 Ratings
    Mobile Application00 Ratings5.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings5.885 Ratings00 Ratings
    Best Alternatives
    Klipfolio KlipsLookerSupermetrics
    Small Businesses
    Chartio (discontinued)
    Score7.5 out of 10
    Cyfe
    Score4 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    Jet Reports
    Score9.5 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    TrackMaven
    Score8.5 out of 10
    Enterprises
    Kibana
    Score8.4 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    Klipfolio KlipsLookerSupermetrics
    Likelihood to Recommend
    8.8
    (35 ratings)
    8.0
    (134 ratings)
    10.0
    (12 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.2
    (8 ratings)
    -
    (0 ratings)
    Usability
    9.5
    (13 ratings)
    8.8
    (12 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    -
    (0 ratings)
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.1
    (12 ratings)
    8.8
    (14 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.9
    (23 ratings)
    8.5
    (51 ratings)
    -
    (0 ratings)
    Data Sources
    9.6
    (23 ratings)
    7.3
    (51 ratings)
    -
    (0 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Klipfolio KlipsLookerSupermetrics
    Likelihood to Recommend
    Klipfolio
    Using Klipfolio is one of the finest ways we can expand our business because it is so simple to use and always has new features that make it better. We also appreciate the excellent customer service they offer. There are several benefits to making this investment in your company's efficiency and profitability. We think it's worth the money.
    Incentivized
    Read full review
    Google
    When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
    Incentivized
    Read full review
    Supermetrics
    If you are looking to pull and aggregate data from multiple sources for reporting or analytics, Supermetrics is the best option for connecting those data sources into a single table. Supermetrics is less beneficial if you report on a single data source or do not need to aggregate your data into a single source.
    Incentivized
    Read full review
    Pros
    Klipfolio
    • All my reporting requirements have been met.
    • Salesforce, HubSpot, Mailchimp, Google Drive, and other business applications are quite easy to integrate with.
    • The information you need is at your fingertips in a matter of seconds.
    • Whenever I have a question, the customer service is always there to answer it.
    Incentivized
    Read full review
    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
    Read full review
    Supermetrics
    • Supermetrics is easy to use, the ui is helpful for creating queries.
    • Supermetrics allows to run the created queries on triggers.
    • Supermetrics allows to connect with different data sources like Google analytics etc .,
    • Supermetrics sends alert on the failure of queries to the desired email address
    Incentivized
    Read full review
    Cons
    Klipfolio
    • While Klipfolio covers so many of the bases, one area where I would like to see expansion would be offering additional design and graphics themes for even more customization.
    • Klipfolio has an extensive offering but might be even better if there were a way that we could integrate with some small to mid-sized CRM solutions for audience list segmentation and marketing integrations.
    • It would be interesting if Klipfolio could enable us to overlay the data learnings for cross-referencing of multiple client campaigns for comparative insights.
    Incentivized
    Read full review
    Google
    • Documentation is scarce, and very difficult to find when you need it.
    • Pricing is unclear, particularly as you look to scale your reports across the business.
    • Data from other sources is not represented in the system as well as first party Google services.
    Incentivized
    Read full review
    Supermetrics
    • Sometimes I have to refer to the website to find which metrics are what - the names aren't always the same as the platform calls them.
    • No public data for LinkedIn.
    • Definitely requires knowledge on how to use Google Data Studio.
    Incentivized
    Read full review
    Likelihood to Renew
    Klipfolio
    No answers on this topic
    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Usability
    Klipfolio
    My initial impressions of the software have been extremely positive. There are YouTube tutorials that explain how to make klips. The intuitive design of the UI It appears that everything in this software has been thoroughly tested to create all the visualizations that can be imagined as well as the user input controls that allow users to have exactly the data they want to be displayed in seconds, considering the various functions and formulas available in the Excel integrations and the extensive list of other services that can be integrated.
    Incentivized
    Read full review
    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Reliability and Availability
    Klipfolio
    No answers on this topic
    Google
    No objections
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Performance
    Klipfolio
    No answers on this topic
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Support Rating
    Klipfolio
    It provides all the necessary information to be able to carry out the analysis of any type of business, to know how money is managed virtually, what to do to have greater visibility, in addition to being a platform that is always accessible and allows continuous and efficient work.
    Incentivized
    Read full review
    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Implementation Rating
    Klipfolio
    None at all; just be sure of what information you will need for working.
    Read full review
    Google
    Very satisfied, easy to implement
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Alternatives Considered
    Klipfolio
    These and many other BI tools are the most direct competitors. I only have experience with Klipfolio and Tableau. Tableau is definitely more capable, but much more difficult to learn and use. Klipfolio is simple and really packs a punch for its simplicity. I have yet to run into a major problem with it lacking a needed functionality.
    Incentivized
    Read full review
    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
    Read full review
    Supermetrics
    Supermetrics is better because of its ease of use and it mirrors most of the metrics on ad platforms. For some similar reporting platforms, metrics are often called something slightly different or are not able to pull the same data as presented on the ad platform; Supermetrics is the closest you'll get to exact data alignment.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Klipfolio
    No answers on this topic
    Google
    Perfect price to performance
    Incentivized
    Read full review
    Supermetrics
    No answers on this topic
    Return on Investment
    Klipfolio
    • It made reporting a breeze as we didn't have to spend time creating the reports
    • The reporting forum really helped give our team more metrics to add to reporting
    • Always ready to view Dashboard meant stakeholders could view reports at any given time
    Read full review
    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
    Read full review
    Supermetrics
    • Positive! Supermetrics helped us transition into Google Data Studio as our monthly reporting system.
    • Savings! We saved money by switching our reporting to Google Data Studio + Supermetrics.
    • Time! We save a lot of time on our monthly reports thanks to Supermetrics.
    Incentivized
    Read full review
    ScreenShots

    Klipfolio Klips Screenshots

    Screenshot of an example of a customized dashboard. For showcasing KPIs, tracking performance, or telling complex data stories, Klips lets the user tailor layouts, visuals, and insights, ensuring dashboards are suitable for internal teams or external stakeholders.Screenshot of visualizations, with descriptive text blocks and live data to communicate more than just numbers. Klips lets users insert real-time data directly into text to add context, improving interpretation. Progress towards goals and trends can be tracked using vibrant charts, colors, and text descriptions.Screenshot of one example of the over 30 chart types available, some including bar graphs, pie charts, and heatmaps. The library of pre-built Klip templates connect to popular data sources like Google Analytics, HubSpot, or Salesforce. These templates can be modified.Screenshot of Klipfolio’s formula engine. Similar to Excel, the Klip Editor can be used to clean, transform, and analyze data using functions. Users can perform complex calculations, manipulate dates or text, and add logic or statistical formulas.Screenshot of the Klip editor, used to take precise control over visual properties, customizing font sizes, colors, and styles to match a brand, or to emphasize key metrics. Set decimal places for numerical data, and add prefixes or suffixes—such as currency symbols or percentages—for clear and professional formatting. It also supports conditional formatting, and dynamic colors or icons to highlight trends, anomalies, or thresholds. These tools allow the user to craft Klips that not only deliver insights but also communicate them at a glance.Screenshot of a Klipfolio Klips dashboard. These allow users to customize every aspect, from layouts and fonts to colors and chart styles, ensuring that dashboards align with a brand. For presenting on a laptop, a big-screen TV, or by sharing published links, dashboards are designed to look exceptional in both light and dark modes.

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.

    Supermetrics Screenshots

    Product screenshotProduct screenshotProduct screenshotProduct screenshotProduct screenshot