Kustomer vs. Salesflare

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Kustomer
Score 8.7 out of 10
N/A
Kustomer is a customer service CRM platform built for managing high support volume by optimizing experiences throughout the customer service journey. Kustomer was acquired by Facebook in late 2020, but spun out in 2023 and re-launched as an independent entity, Kustomer, LLC.
$89
per month per user
Salesflare
Score 9.3 out of 10
Small Businesses (1-50 employees)
Salesflare headquartered in Antwerp offers their small business intelligent CRM, providing automated event tracking and related features designed to aid the operations of SMBs.
$39
per month per user
Pricing
KustomerSalesflare
Editions & Modules
Enterprise
$89
per month, per user
Ultimate
$139
per month, per user
Growth
$39
per month per user
Pro
$64
per month per user
Enterprise
$124
per month per user
Offerings
Pricing Offerings
KustomerSalesflare
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAll plans require an annual subscription and 8 users minimum.Discount available for annual billing.
More Pricing Information
Community Pulse
KustomerSalesflare
Features
KustomerSalesflare
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Kustomer
8.1
15 Ratings
2% below category average
Salesflare
-
Ratings
Organize and prioritize service tickets8.014 Ratings00 Ratings
Expert directory8.212 Ratings00 Ratings
Subscription-based notifications8.611 Ratings00 Ratings
ITSM collaboration and documentation8.011 Ratings00 Ratings
Ticket creation and submission8.015 Ratings00 Ratings
Ticket response8.015 Ratings00 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Kustomer
8.5
13 Ratings
6% above category average
Salesflare
-
Ratings
External knowledge base8.013 Ratings00 Ratings
Internal knowledge base8.913 Ratings00 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Kustomer
8.1
15 Ratings
1% above category average
Salesflare
-
Ratings
Customer portal8.710 Ratings00 Ratings
IVR8.69 Ratings00 Ratings
Social integration7.313 Ratings00 Ratings
Email support10.015 Ratings00 Ratings
Help Desk CRM integration6.111 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Kustomer
-
Ratings
Salesflare
7.8
16 Ratings
1% above category average
Customer data management / contact management00 Ratings8.615 Ratings
Workflow management00 Ratings8.016 Ratings
Territory management00 Ratings5.12 Ratings
Opportunity management00 Ratings7.716 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.816 Ratings
Contract management00 Ratings10.01 Ratings
Quote & order management00 Ratings6.12 Ratings
Interaction tracking00 Ratings7.614 Ratings
Channel / partner relationship management00 Ratings8.29 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Kustomer
-
Ratings
Salesflare
8.3
1 Ratings
8% above category average
Case management00 Ratings9.01 Ratings
Call center management00 Ratings7.01 Ratings
Help desk management00 Ratings9.01 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Kustomer
-
Ratings
Salesflare
8.4
14 Ratings
8% above category average
Lead management00 Ratings8.114 Ratings
Email marketing00 Ratings8.713 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Kustomer
-
Ratings
Salesflare
7.9
14 Ratings
3% above category average
Task management00 Ratings7.914 Ratings
Billing and invoicing management00 Ratings8.01 Ratings
Reporting00 Ratings7.914 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Kustomer
-
Ratings
Salesflare
8.0
15 Ratings
5% above category average
Forecasting00 Ratings7.912 Ratings
Pipeline visualization00 Ratings8.715 Ratings
Customizable reports00 Ratings7.513 Ratings
Customization
Comparison of Customization features of Product A and Product B
Kustomer
-
Ratings
Salesflare
8.6
14 Ratings
12% above category average
Custom fields00 Ratings9.114 Ratings
Custom objects00 Ratings10.02 Ratings
API for custom integration00 Ratings6.812 Ratings
Security
Comparison of Security features of Product A and Product B
Kustomer
-
Ratings
Salesflare
7.8
13 Ratings
7% below category average
Single sign-on capability00 Ratings7.910 Ratings
Role-based user permissions00 Ratings7.712 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Kustomer
-
Ratings
Salesflare
6.8
10 Ratings
9% below category average
Social data00 Ratings6.810 Ratings
Social engagement00 Ratings6.810 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Kustomer
-
Ratings
Salesflare
7.7
10 Ratings
4% above category average
Marketing automation00 Ratings6.410 Ratings
Compensation management00 Ratings9.01 Ratings
Platform
Comparison of Platform features of Product A and Product B
Kustomer
-
Ratings
Salesflare
8.5
14 Ratings
12% above category average
Mobile access00 Ratings8.514 Ratings
Best Alternatives
KustomerSalesflare
Small Businesses
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
SysAid
SysAid
Score 8.9 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
KustomerSalesflare
Likelihood to Recommend
9.0
(36 ratings)
9.1
(16 ratings)
Likelihood to Renew
9.1
(1 ratings)
-
(0 ratings)
Usability
9.9
(4 ratings)
8.8
(14 ratings)
Availability
9.1
(1 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(7 ratings)
9.0
(9 ratings)
In-Person Training
9.1
(1 ratings)
-
(0 ratings)
Online Training
9.1
(1 ratings)
-
(0 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
Product Scalability
9.1
(1 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
KustomerSalesflare
Likelihood to Recommend
Kustomer, LLC
I would say the greatest strength of Kustomer is its flexibility. In the hands of a skilled admin, it can be adapted to tons and tons of different use cases. I've been able to make custom displays for different groups of agents, produce complex cross sections of users, draw interesting data relationships combining marketing contacts and customer-initiated contacts. For example, there's really no other data source in our company which could tell you which users received a specific promo code and checked out with it, received their delivery within 14 days and then can related that to the number of times they contacted us about using our product. At the intersection of communication, marketing, data, and relationship-management, Kustomer shines at the center. I would say it falls short when you are trying to coordinate multiple "side conversations" with multiple sources to resolve an issue. This is a tough task for any type of platform, but if you're maintaining 3 different email chains with a 3PL partner, the customer, and a separate internal conversation, it would be confusing anyway!
Read full review
Salesflare
In my opinion, Salesflare is an excellent CRM for small businesses. It includes everything a small business needs to manage leads, deals, and contacts in one convenient location. When a client needs more information or something done, I can quickly record it in their account—perfect for B2B SaaS and small businesses selling B2B in general.
Read full review
Pros
Kustomer, LLC
  • All customer data (past orders, communication with customer service, rewards account data) is in one place. This helps agents avoid confusion and reduces the number of tabs they need to open.
  • The Knowledge Base (or K Base) is very helpful. Any time we roll out a new policy or have a limited-time promotion, we can add all the relevant information and worksheets there for the convenience of the agents. That way they can stay in a chat while looking up the answer to a question.
  • We can seamlessly move from chat into email if the customer leaves or the queue times are too long. All the interactions will stay on the customer profile page, so they are kept up to date.
Read full review
Salesflare
  • Zero learning curve, one-minute setup and dead easy to integrate with complementary tools.
  • Powerful data automation features so everything you do has maximum bottom-line impact.
  • Stellar customer support: response is quick and the team really goes out of their way to solve your specific problems. Up to setting up custom solutions for you.
Read full review
Cons
Kustomer, LLC
  • For our team, the feature that defaults all notes to begin in "done" status is difficult. Throughout each day we need to have notes open and assigned back and forth to different teams, and we have to remember to manually "open" each note. There is too much room for human error with this setting, and it is easy for important notes to be missed if a user forgets to open the note.
  • Similarly, it can be hard to remember to assign emails/notes to a particular team in addition to a user. We almost exclusively work out of team inboxes, and if someone on Care writes an email to a customer, the email will automatically be "done" when it is created, and it will be assigned to the user who wrote it, but not also to the user's team. There are instances where an email needs to be snoozed for several days/hours with further action needed, and unless the user remembers to assign the email to their team it may "awake" from the snooze and not be visible to anyone except the user who created it. Similarly to my first comment, this leaves a lot of room for human error and is not very intuitive.
  • Personally, I do not love that all tickets/emails/notes are jumbled together in the same inbox. While this gives visibility to everything on the "to do" list at the same time, it can be visually overwhelming. We have created unique folders for certain types of projects or categories of work, but have experienced tech glitches or just the awkwardness of another step to manually read the note, determine what type of category it is, and then manually assign it to another folder. Would love to have things auto-sort and take out this manual lift.
  • I love the idea of the autopilot setting, but we have not been able to use this for our work because it sorts items based on time, and not based on priority. In our line of work, we may have an urgent situation arise that needs attention before an email that was sent in 60 minutes ago. The autopilot feature would push the email to my associates sooner than it would the urgent situation from 5 minutes ago. Due to this, we manually monitor inboxes and assign work to ourselves and others.
Read full review
Salesflare
  • It works wonderfully as a CRM for freelancers, consultants and small teams but feels like it would become more difficult to integrate with larger teams
  • Sometimes have issues with email syncing with missing emails or having to reconnect my email to Salesflare
  • Emails are sent from the app using their own servers, I would prefer to send via my own email system (Gsuite) for better delivery
Read full review
Likelihood to Renew
Kustomer, LLC
Because there's no other tool like Kustomer
Read full review
Salesflare
No answers on this topic
Usability
Kustomer, LLC
There is a learning curve, but it is more than worth it, especially to have a dedicated resource pointed at Kustomer and any other software it interacts with. The basic implementation is useful, and powerful - certainly a MASSIVE upgrade over taking care of your customers in an email inbox or shuffling between multiple windows and applications! It is also set up really well to grow and reconfigure with your business. I'm a big fan.
Read full review
Salesflare
The pipeline, which is the core of the platform, is very clear and full of features. On top of that Salesflare added automations, integrations, plugins and emails. You can easily get your leads there from any platform and nurture your leads until you get the deal done. I think any business can benefit from using this sales CRM.
Read full review
Reliability and Availability
Kustomer, LLC
Because Kustomer is available when you need it
Read full review
Salesflare
No answers on this topic
Performance
Kustomer, LLC
Because ages load quickly, reports complete in a reasonable time frame, given their complexity
Read full review
Salesflare
No answers on this topic
Support Rating
Kustomer, LLC
I did not reach out to Kustomer support when we had an issue. Still, whenever we provide feedback to our manager regarding what can improve based on our experience using Kustomer, our manager always comments that Kustomer support always replies with some positive feedback based on our suggestions.
Read full review
Salesflare
Hit them on Chat support, and you are gonna get a response within a few minutes (if not in a few hours, during weekends) But they are gonna keep following with you till they make sure that your query has been resolved. Keep it up!
Read full review
In-Person Training
Kustomer, LLC
Because they are very hands-on in training us and very approachable
Read full review
Salesflare
No answers on this topic
Online Training
Kustomer, LLC
It was very easy to understand.
Read full review
Salesflare
No answers on this topic
Implementation Rating
Kustomer, LLC
Nothing really because it is easy to use. After an hour of using it, we're already getting the hang of it.
Read full review
Salesflare
No answers on this topic
Alternatives Considered
Kustomer, LLC
Apps like Intercom, Zendesk, and Gorgios all treat customer inquiries as tickets, just tracking that one issue or interaction with a customer. Kustomer treats each customer as an individual, which allows us to provide top-notch customer service. Customers love that we're able to be more conversational and informal, while still solving their issues quickly. It also helps us build relationships with customers and increases repeat orders.
Read full review
Salesflare
Salesflare does its own thing compared to the others I've tried. It's unique even though it shares many of the main features a CRM should have. Salesforce Lightning is amazing and feature-packed but can often get overwhelming depending on your use case. I never experience any slight lag or load times with Salesflare. Lightning can sometimes hang depending on your browser etc.
Read full review
Scalability
Kustomer, LLC
Because customer is flexible and scalable
Read full review
Salesflare
No answers on this topic
Return on Investment
Kustomer, LLC
  • We’re getting so much positive feedback — which is not something you traditionally associate with a customer care team — because we’re making it effortless for customers to deliver both positive and negative feedback, and we can now resolve the bad feedback really really quickly.
  • Primarily from our increased efficiency with Kustomer, we’ve seen a significant reduction of $3 to $4 for every cost per contact.
Read full review
Salesflare
  • As a start up, Salesflare was perfect for me. It was easy to get up and running; easy for me to import my contacts, and easy to earn the features.
  • I like the price point - lots of features for a reasonable price.
Read full review
ScreenShots

Kustomer Screenshots

Screenshot of Example of a customer profile within Kustomer.Screenshot of Example of how Kustomer’s automated chats can save agents time by handling less complex requests automatically.

Salesflare Screenshots

Screenshot of the visual, drag-and-drop sales pipeline used to track leads.Screenshot of the centralized dashboard to visualize conversations with leads.Screenshot of an example of the sales reporting.Screenshot of where to send email sequences or automated email campaigns from within a CRM.Screenshot of how a connected CRM can be used from within an email inbox, to stop switching tabs.Screenshot of where to add and track leads straight from LinkedIn, with a built-in email finder.