Later Social vs. ReviewTrackers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Later Social
Score 7.7 out of 10
N/A
Later (formerly Latergramme) in Vancouver offers an Instagram focused social media marketing platform, which supports the planning and scheduling of content to Instagram, as well as Twitter, Facebook, and Pinterest.
$25
per month
ReviewTrackers
Score 8.0 out of 10
Enterprise companies (1,001+ employees)
ReviewTrackers is software that enables businesses to manage, analyze and collect reviews from customers. This solution provides a method for businesses to engage with their customers.
$49
Per Month, Per Location
Pricing
Later SocialReviewTrackers
Editions & Modules
Starter
$25
per month
Growth
$50
per month
Scale
$100
per month
Enterprise
Contact Sales
Professional Plan
$49
Per Month, Per Location
Enterprise Plan
$59
Per Month, Per Location
Offerings
Pricing Offerings
Later SocialReviewTrackers
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional Details33% discount available for annual subscription.
More Pricing Information
Community Pulse
Later SocialReviewTrackers
Considered Both Products
Later Social
Chose Later Social
In my opinion, Later Social covers way more platforms than Salsa. I would much rather use Later Social. My org wanted me to use Salsa so it's all in the same place, but it is not as user friendly to me, and doesn't cover as many platforms as Later Social.
Chose Later Social
Later is hands-down the best platform I have used for planning and scheduling content.
Chose Later Social
I went with Later for the lower cost subscription. The Hootsuite copy features is missed, but Later has hashtag suggestions which is nice. I really need something to post across multiple platforms. I also needed the ability to schedule more than the 5 free scheduled posts …
Chose Later Social
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. …
Chose Later Social
As a social media manager I find that Buffer, Hootsuite and Sproutsocial are superior to all features available on Later.
Chose Later Social
Hootsuite works well but I appreciate the ability to add Stories directly from Later which helps us be more engaging and productive with our posting.
Chose Later Social
Hootsuite is still working with push notifications, (an extra annoying step) that Later has eliminated! Hootesuite places to many limits on user profiles which means the need for multiple accounts Later has eliminated these roadblocks in productivity.
Chose Later Social
I’ve used a lot of different scheduling apps over the last 4 years but what I like most about Later is that it is one of Instagram's recognized partners, resulting in being allowed to access certain features. For example, Later and a few others are the only ones that are …
Chose Later Social
Sprout Social is a great tool, however, the price for a smaller company like ours was prohibitive. Later doesn't have LinkedIn support the way Sprout Social does, however Later does have unique product offerings for Instagram that ultimately set them apart for our team. We've …
Chose Later Social
I considered Hootsuite, but I don't think they have a free plan.
Chose Later Social
We evaluated multiple social media scheduling programs and ultimately selected a service apart from Later, but with the addition of their new tools, we are looking to potentially go back. Later was always one of our frontrunners, and with its new improvements, we will likely be …
Chose Later Social
Later is very affordable and kind of a hidden gem. While Sprout Social provides analytics that Later doesn't have, that's not a feature we were looking for. Multiple users do not cost extra money and the number of posts you get based on your plan is more than enough even if you …
Chose Later Social
Later is great specifically for Instagram. If you're looking for something to manage all of your social channels in, Later is not the tool for you.
Chose Later Social
I've also used Planoly, which is what I switched from. Later by far is easier to use and manage and view. I like all the upgrade options and I like the blog posts to help navigate using the interface and also using Instagram. If I saw more results on Instagram I'd be all in, …
ReviewTrackers
Chose ReviewTrackers
Although I only demoed BirdEye, ReviewTrackers was a better solution for our organization.
Chose ReviewTrackers
This is the only tracking service I have used other than relying on the emails from the review sites themselves.
Chose ReviewTrackers
New Brand was a LOT more expensive and really didn't provide much more than what Review Trackers does. They did, however, have a "heatmap" that highlighted popular words used in reviews. That was helpful to see a snapshot of what types of things people are reviewing on our …
Chose ReviewTrackers
I haven't used any other websites similar to review trackers. Once we started with Review Trackers, there was never any need to look into any other companies for this service.

We looked into using a website called Real Review Tracker that seemed to have a similar setup - but did …
Chose ReviewTrackers
We selected Review Trackers because it is easy to use and doesn't spam you with any emails you don't need. We always know what is going on with our clients!
Chose ReviewTrackers
We did some internet searches for a product like this and we found that review trackers had what we were looking for. I was able to call the day I decided to move forward with the product and arrange for a demo. I signed up the same day and am very satisfied with the outcome.
Chose ReviewTrackers
I prefer the design layout and overall functionality over Sprout Social.
Chose ReviewTrackers
We switched to Review Trackers because they simply were a better fit for our business needs and fit to our agency review platform versus creating a method we had to follow.
Chose ReviewTrackers
Haven't used any other products.
Features
Later SocialReviewTrackers
Publishing
Comparison of Publishing features of Product A and Product B
Later Social
8.7
Ratings
7% above category average
ReviewTrackers
-
Ratings
Content planning and scheduling10.00 Ratings00 Ratings
Content optimization8.10 Ratings00 Ratings
Workflow management8.00 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Later Social
8.9
Ratings
7% above category average
ReviewTrackers
-
Ratings
Twitter7.00 Ratings00 Ratings
Facebook8.80 Ratings00 Ratings
LinkedIn8.50 Ratings00 Ratings
Instagram10.00 Ratings00 Ratings
Pinterest10.00 Ratings00 Ratings
YouTube9.30 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Later Social
4.0
Ratings
63% below category average
ReviewTrackers
-
Ratings
Campaign success analytics4.00 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Later Social
6.5
Ratings
19% below category average
ReviewTrackers
-
Ratings
Mobile access6.50 Ratings00 Ratings
Best Alternatives
Later SocialReviewTrackers
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Growave
Growave
Score 9.7 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
PowerReviews
PowerReviews
Score 7.8 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
PowerReviews
PowerReviews
Score 7.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Later SocialReviewTrackers
Likelihood to Recommend
10.0
(0 ratings)
10.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(0 ratings)
Usability
10.0
(0 ratings)
9.1
(0 ratings)
Support Rating
9.0
(0 ratings)
9.1
(0 ratings)
Implementation Rating
-
(0 ratings)
9.1
(0 ratings)
User Testimonials
Later SocialReviewTrackers
Likelihood to Recommend
Later is great for not only small and large businesses, but also for influencers who want a curated feed that they can easily auto-publish. If you need to tag your Instagram photos on a consistent basis, that might be a struggle, but in general, for the minimal cost and features, Later is well worth the cost. Additionally, their technical support takes 24-28 hours to respond to via chat, but it's within the software so it's very simple.
Read full review
If you're on a tight budget, Review Trackers is a great choice. There are a lot of expensive solutions out there, but Review Trackers is very affordable, even for small businesses. Make sure that Review Trackers will pull reviews from sources specific to your industry. I'm in the automotive industry, so Review Trackers will pull reviews from Cars.com, Edmunds, and other auto specific review sites.
Read full review
Pros
  • Allows you to schedule Instagram Stories Content. No other tool that I have tried allows this feature.
  • Great analytics available for Instagram - something that lacks on many other platforms.
  • The LinkIn.Bio feature allows you to drive traffic to multiple sources, which is helpful for accounts without a swipe-up link.
  • It's easy to switch between accounts if you are managing multiple brands and platforms.
Read full review
  • Ease of tracking - everything about a review is on a dashboard.
  • Easy to respond - at the click of a link, we can respond immediately.
  • Ease of Reporting - reviews are able to be filtered and reported.
  • Reliability - we are able to see reviews come in at a timely manner.
  • Informative - we can see where the reviews come from even when the same review is pasted on several directories.
Read full review
Cons
  • Would be wonderful if there was a way to copy posts easily.
  • Would be nice to view posts without opening like you plan to edit them. Just want to preview them like an email.
  • Would be nice to be able to schedule posts to Facebook Groups.
Read full review
  • Implementation was a bit of a pain. I personally had to do a good bit of work to ensure that all web properties were being tracked for each entity.
  • Sentiment analysis is still in beta.
  • Menu navigation doesn't always make sense.
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Likelihood to Renew
No answers on this topic
No complaints. For a great price, we get exactly what we need out of it. Templates for review requests, as well as the ability to monitor the requests coming in and what our patients are saying about our services. It also gives the patients easy access to a direct link to review sites.
Read full review
Usability
The desktop site is almost perfect, I love it. I love that I can drag and drop, I love that I can easily and quickly switch to analytics and switching profiles... love the ease of link in bio. so great!
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It was super easy to access the dashboard and view everything that was going on. I also love the review request template ... it's great at the end of the week starting to see reviews come in.
Read full review
Support Rating
Later are not just a software tool, they also provide marketing advice, tips, and tutorials via their blog. I’ve only had to reach out to them for help a few times and have found them to respond much faster than other tools in their category. I receive weekly emails with updates, marketing tips and invites to online events. I look forward to their emails as I’ve learned a lot of things that I’ve been able to actually implement.
Read full review
They are always there when I need them, and there has never been an issue with the support team. They are prompt with their responses and always very polite and eager to help me out. I also frequently have them asking me if there is anything additional they can do, which I greatly appreciate
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Implementation Rating
No answers on this topic
LOVE REVIEW TRACKERS.
Read full review
Alternatives Considered
It's superior. Simply put. Later has better features and stronger functionalities, many of which none of these other tools have. When I used any of the previous tools there was always something missing so I had no choice but to work with two or three tools at the same time. Later replaced all of those tools and now I can manage everything from one single tool.
Read full review
New Brand was a LOT more expensive and really didn't provide much more than what Review Trackers does. They did, however, have a "heatmap" that highlighted popular words used in reviews. That was helpful to see a snapshot of what types of things people are reviewing on our restaurants. They lost their contract with Yelp towards the end, but didn't offer us any sort of discount for no longer pulling Yelp reviews for us. That was the last straw. We get a ton of Yelp reviews, so having to find those ourselves while still paying top dollar for the platform was ridiculous
Read full review
Return on Investment
  • Later has at least made me accountable for my content calendar. It helps me schedule posts in advance and allows me to see what my page will look like so I can visually plan out content.
  • Later has helped me post a few times with the auto-post feature. It's been great for my static images, but I just wish I could do it for everything!
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  • ReviewTrackers has met each expectation we have set with ease. We've been able to maintain a more visible presence in the public review space, showing our past and potential guests we are engaged and take their feedback seriously.
  • We are able to set goals for our properties to try and receive a higher score year over year for specific platforms and this wouldn't be possible without ReviewTrackers ability to have the entirety of each property's historical data.
Read full review
ScreenShots

ReviewTrackers Screenshots

Screenshot of Dashboard on a mobile deviceScreenshot of 100+ review sites for greater visibility into business feedback.Screenshot of ReviewTrackers for business reputation management