Likelihood to Recommend
It is a costly solution but well worth the money because of the details and information. We used others in the past but switched because it links with WIX. Sometimes I feel as if it is not capturing all our web traffic simply because it doesn't even track when our business is using it. It is good for some leads but I think there can be more it is missing.
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Metadata is well suited when you have a really large ad budget (>50k per month at least). This is because the power of metadata lies in the ability to quickly set up and run a large number of experiments (combinations of channel, audience, creative, and conversion assets). To evaluate these variations, all of them need a large number of impressions, clicks, and conversions to be statistically relevant. If your budget is smaller, you will either have a very small number of experiments (not fully utilizing the power of metadata), or your experiments will not have enough clicks to make informed decisions. We had expected a better explanation of this from metadata before signing up.
Read full review Pros It gives you valid leads that have been on your website looking for your products The information is always accurate and detailed about their visit It notifies you when the customer is looking for help or products, so you know when to reach out to them Read full review Best paid ops tool I've ever used (and I've used a lot): we can launch a new LinkedIn & Facebook campaign in minutes. Lead gen ops: no more dealing with broken zapier zaps, we are able to automate pushing native lead gen leads directly to our CRM. Attribution: see influenced & triggered opportunities/CW deals Multivariate testing: Metadata scales audience, ad, creative testing so you learn what performs much faster than manual process Read full review Cons I wish the process could be a little more automated somehow. Right now it is more manual, at least in our process, to aggregate the accounts and segment accordingly. It seems more geared towards sales, rather than marketing. We are struggling a little to use this at scale, but it could be where we are in maturity of using the product. Read full review If you don't have a large budget and audience it's hard to meaningfully optimize. If I have 4 ad creatives, to 2 audience groups on FB and LinkedIn, that creates 16 experiments, each of which needs an ample enough budget, say $40/day, that's now $640 per day or $19K per month. Limited ability to edit ads after they've been launched. You usually have to stop the ad, clone it, and launch a new campaign. Can't add new ads to existing campaigns which limits the ability to optimize. If I start an MD campaign with 4 ads, and in a few weeks we see that one is working well and the other 2 are not performing, I can pause those (or it can autopause by rules), but I can't add 2 more new creatives to the mix against the high performer. I'd have to either stop the high performer, and recreate it in a new campaign (losing likes and comments), OR - leave the high performer in the first campaign, and create. a second campaign with the new ones, which will only optimize against each other. Limited to a single conversion event on a landing page. I'm not able to choose either a Demo Request OR a Sign-Up conversion, I can only choose one. Google search ads are doable but aren't necessarily more feature-rich or easy-to use than native, so there's no value added to doing it through Metadata in my opinion aside from unifying ad reporting. Read full review Usability
The tool takes a bit to learn and you go through an onboarding to get a better understanding. Once you go through that, the tool is very user friendly and a piece of cake to use - anyone can go through it, no IT skills need to run and manage their platform.
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While we have not had a lot of issues, the Lead Forensics team has been helpful in addressing them. The software is fairly intuitive, and issues rarely arise. This could also be from a lack of use on our part, but we have not had a great deal of interaction with the customer support team.
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Metadata's customer support is a difference-maker! They really do care how well your campaigns perform and will help you improve them.
Read full review Alternatives Considered
Lead Forensics is the best as far as I can tell, but choices that are a fraction of the cost come pretty close. Some places like ThomasNet even throw this functionality in for free now. I guess it's a question of if you view this type of intelligence as a luxury or essential.
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We chose [Metadata.io] because it was a smaller company and could get more personalized attention. The price was better and they seemed more eager to support us. The feature set was what we were looking for and not more - it was exactly as robust as we needed it to be. Didn't want to pay for features we weren't going to use.
Read full review Return on Investment In the end, we canceled our subscription, however, we had a couple solid leads from our use. We reached out to those clients. We didn't generate actual business, but at least we're on their radar. In general, we have a better understanding of the marketing capabilities Lead Forensics can offer us. They provided us all of the tools we'd need to be able to recommend it to our clients. We were able to see the effects of our marketing and learn from their successes of different tactics. Read full review Huge decrease in CPLs, CPMQL and Cost Per Opportunity Big improvement in MQL to SQL rates 90%+ of our leads from paid social now have valid business emails, before it was like 30% Saving us hundreds of hours over the course of the next year doing daily manual optimization and budget management tasks for us so we can focus on strategy and testing new things Read full review ScreenShots Lead Forensics Screenshots