Lead Forensics vs. StatCounter

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lead Forensics
Score 9.0 out of 10
N/A
UK company Lead Forensics offers their eponymous platform for lead generation and web analytics.N/A
StatCounter
Score 9.0 out of 10
N/A
Web analytics product designed for SMB.s Statistics collected are based on page loads.
$5
per month
Pricing
Lead ForensicsStatCounter
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Lead ForensicsStatCounter
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Lead ForensicsStatCounter
Features
Lead ForensicsStatCounter
Web Analytics
Comparison of Web Analytics features of Product A and Product B
Lead Forensics
8.6
60 Ratings
6% above category average
StatCounter
-
Ratings
Lead Conversion Tracking8.051 Ratings00 Ratings
Bounce Rate Measurement8.342 Ratings00 Ratings
Device and Browser Reporting8.549 Ratings00 Ratings
Pageview Tracking9.157 Ratings00 Ratings
Event Tracking8.443 Ratings00 Ratings
Reporting in real-time8.552 Ratings00 Ratings
Referral Source Tracking9.251 Ratings00 Ratings
Customizable Dashboards9.054 Ratings00 Ratings
Best Alternatives
Lead ForensicsStatCounter
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Serpstat
Serpstat
Score 9.8 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.1 out of 10
Siteimprove
Siteimprove
Score 9.1 out of 10
Enterprises
Optimal
Optimal
Score 9.1 out of 10
Optimal
Optimal
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Lead ForensicsStatCounter
Likelihood to Recommend
9.0
(82 ratings)
9.6
(12 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(7 ratings)
Usability
8.9
(64 ratings)
10.0
(1 ratings)
Support Rating
8.1
(3 ratings)
-
(0 ratings)
User Testimonials
Lead ForensicsStatCounter
Likelihood to Recommend
Lead Forensics
Lead Forensics has helped the team monitor and track high intent prospects, and reference their buying behaviour against conversations. Lead Forensics may struggle to deliver meaningful lead volume in our ICP. In this case, the outbound team could be chasing companies that aren’t aligned with [...]'s core offering or aren’t showing genuine buying intent.
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StatCounter
Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
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Pros
Lead Forensics
  • Lead Forensics helps us see which companies are visiting our site, even if they don’t fill out a form. This gives us a chance to reach out to businesses that are already showing interest but might not have contacted us yet.
  • Instead of cold-calling random prospects, we can see which pages a company has viewed and how often they return. This helps us tailor our conversations based on what they’re actually interested in.
  • The Lead Forensics support team has been great whenever we’ve had questions. They’re quick to respond and always ready to help, whether it’s troubleshooting an issue or offering advice on how to get the most out of the platform.
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StatCounter
  • I can visit my site in real time showing pages visited and the duration of the visit.
  • It shows very detailed data on where visitors came from.
  • I could monitor the performance of campaigns in real-time as visitors came to my site from a promotion.
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Cons
Lead Forensics
  • Better updates on companies' current names. Often if a company was a different company years ago it still says the old company name which is confusing.
  • Better identifying the correct location. Sometimes it seems like that the location coming up is the wrong location.
  • Giving a better understanding of how they got to the website would help too. Often is says "direct" but I would like to know if it was via a link from an email or what
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StatCounter
  • I would like to see our referral traffic ranked in order of most to least. I'm not sure if this function exists already, but if it does, I do not know how to do it.
  • Maybe put the average time on site on the same chart as the visitors and page views graphs.
  • I feel as though some tasks can be streamlined, but this is not just unique to statcounter but to other analytics sites I've used. But people like digging really deep into the data, but for people like me who use it for one purpose, a shorter one-stop-shop version would be nice. Like one page where everything can be seen.
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Likelihood to Renew
Lead Forensics
No answers on this topic
StatCounter
I have not had any issues with malfunctions when using statcounter, so that would lead me to continue using the program. I would like to see more social media measuring tools, but again, we don't use the program to dig really deep. We're just looking to figure out who is reading what articles on our website are the most liked. And it helps lead our editorial team in the right direction.
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Usability
Lead Forensics
I give it an 8 because with just 15–30 minutes a day, I can uncover valuable activity that leads to real revenue. It’s simple to use, and the insights help me prioritize outreach effectively. That small daily investment consistently turns into meaningful follow-ups, upsells, and new opportunities, making it a strong contributor to my sales results.
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StatCounter
I never have to call tech support and never get frustrated because I can't get the information that I need.
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Support Rating
Lead Forensics
[Their] support is great, [whether] you call or send in an email. They are always friendly and willing to help. Anytime I can’t figure something out and need to reach out, I always get a response back quick[ly] - and they will always offer to go in and make the change, but I like when they show me so I can do it next time.
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StatCounter
No answers on this topic
Alternatives Considered
Lead Forensics
I personally use sales intel in tandem with Lead Forensics. They provide different set of data. Lead Forensics is a great tool for helping open up to new markets that you might not have realized existed. It’s an excellent tool for anyone in any facet of sales, worth the money all day long.
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StatCounter
Wish StatCounter had a more comprehensive report feature comparable to Google Analytics. I feel StatCounter is easier to use and to understand when compared to Google. Some people prefer Google Analytics, but it provides so much more information that the average person really needs. It meets basic needs. If you are looking for something more robust and high level of detail, I would recommend Google Analytics instead
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Return on Investment
Lead Forensics
  • We are still in the very early stages of using Lead Forensics for our agency, but I can see that it could already be very useful to us as we haven't had insights like this previously.
  • Our very first use case with Lead Forensics was with a brand-new client and I would say it went exceptionally well. We were running a large media campaign for them, and it was very insightful to see how those specific businesses were getting to the site and what page they were going to. Like mentioned previously, this helped their very small sales team to go after businesses they know were interested in them.
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StatCounter
  • StatCounter enabled us to track what works and doesn't work with regards to driving web traffic. On a personal use level, StatCounter enabled me to gauge how much additional effort I needed to make to reach the traffic levels needed on my website.
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ScreenShots

Lead Forensics Screenshots

Screenshot of Lead Forensics' insight with regard to who is visiting a website, where they have come from, how visits trend over time, what they have looked at on the site, as well as detailed firmographics about each and every business visitor identified. This is presented at a glance insight for marketers to understand website performance, weak spots, campaign effectiveness and market engagement.Screenshot of a view of which businesses are visiting a website, in real-time. Users can categorize visitors according to their stage in the sales pipeline and create actions based upon each visitor profile to commence further engagement, understand what each visit is interested in by reviewing the time they have spent on each page, and use this information to start valuable conversations, and review the contact information to commence pro-active engagement to give each customer and prospect an exceptional first impression.Screenshot of marketing campaign analytics that help locate which are driving high value opportunities to a website. Users can track changes over time to understand the success of specific campaigns and monitor the performance of social media, PPC, SEO and any other referring source, to optimize campaigns and invest marketing budget where campaigns are driving maximum engagement and return.Screenshot of detailed firmographics relating to each visiting business, used to qualify and score a visitor, according to their 'fit' for a business. This helps users to understand the size and scope of each visitor, identify where they are located and get their contact information. Automated lead scoring against any specific criteria can be used to focus on the highest priority opportunities, in order to acquire new business, expand existing customer revenues and deliver excellent levels of customer service.