Dealfront vs. Lead Liaison

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dealfront
Score 9.7 out of 10
Mid-Size Companies (51-1,000 employees)
Formed from the merger of Leadfeeder and Echobot, Dealfront is a Go-to-Market Platform for Europe used by businesses to find leads and close deals.N/A
Lead Liaison
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.
$250
per month
Pricing
DealfrontLead Liaison
Editions & Modules
No answers on this topic
Inbound Marketing
$250
per month
Sales Enablement
$450
per month 5 users
Omnibound Marketing
$780
per month
Lifecycle Marketing
$1,500
per month
Event Lead Management
starting at $2000
Offerings
Pricing Offerings
DealfrontLead Liaison
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup fee$499 Depends on package
Additional Details
More Pricing Information
Community Pulse
DealfrontLead Liaison
Features
DealfrontLead Liaison
Lead Management
Comparison of Lead Management features of Product A and Product B
Dealfront
7.7
1 Ratings
1% above category average
Lead Liaison
9.0
8 Ratings
14% above category average
Data quality management7.01 Ratings8.87 Ratings
Automated sales alerts and tasks6.01 Ratings8.87 Ratings
Lead segmentation and distribution10.01 Ratings00 Ratings
Lead nurturing automation00 Ratings9.58 Ratings
Lead scoring and grading00 Ratings9.08 Ratings
Lead Management Integrations
Comparison of Lead Management Integrations features of Product A and Product B
Dealfront
9.3
1 Ratings
22% above category average
Lead Liaison
-
Ratings
Integrations with advertising platforms7.01 Ratings00 Ratings
Integrations with CRMs10.01 Ratings00 Ratings
Integrations with data storage tools10.01 Ratings00 Ratings
Integrations with lead automation tools10.01 Ratings00 Ratings
Conversion Rate Optimization
Comparison of Conversion Rate Optimization features of Product A and Product B
Dealfront
8.5
1 Ratings
3% above category average
Lead Liaison
-
Ratings
KPI analytics10.01 Ratings00 Ratings
Drop-off analytics7.01 Ratings00 Ratings
Form Building
Comparison of Form Building features of Product A and Product B
Dealfront
10.0
1 Ratings
18% above category average
Lead Liaison
-
Ratings
Conditional logic paths10.01 Ratings00 Ratings
Web embedding10.01 Ratings00 Ratings
Date picker10.01 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Dealfront
-
Ratings
Lead Liaison
8.8
8 Ratings
14% above category average
WYSIWYG email editor00 Ratings9.08 Ratings
Dynamic content00 Ratings8.57 Ratings
Ability to test dynamic content00 Ratings8.27 Ratings
Landing pages00 Ratings8.77 Ratings
A/B testing00 Ratings8.75 Ratings
Mobile optimization00 Ratings9.06 Ratings
Email deliverability reporting00 Ratings9.37 Ratings
List management00 Ratings8.88 Ratings
Triggered drip sequences00 Ratings9.05 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Dealfront
-
Ratings
Lead Liaison
8.9
6 Ratings
18% above category average
Calendaring00 Ratings8.86 Ratings
Event/webinar marketing00 Ratings9.06 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Dealfront
-
Ratings
Lead Liaison
8.8
6 Ratings
18% above category average
Social sharing and campaigns00 Ratings9.06 Ratings
Social profile integration00 Ratings8.56 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Dealfront
-
Ratings
Lead Liaison
9.2
7 Ratings
23% above category average
Dashboards00 Ratings9.07 Ratings
Standard reports00 Ratings9.37 Ratings
Custom reports00 Ratings9.37 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Dealfront
-
Ratings
Lead Liaison
8.5
8 Ratings
13% above category average
API00 Ratings8.88 Ratings
Role-based workflow & approvals00 Ratings8.56 Ratings
Customizability00 Ratings8.07 Ratings
Integration with Salesforce.com00 Ratings8.06 Ratings
Integration with Microsoft Dynamics CRM00 Ratings9.04 Ratings
Integration with SugarCRM00 Ratings9.03 Ratings
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DealfrontLead Liaison
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Score 9.0 out of 10
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Score 9.9 out of 10
Medium-sized Companies
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Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
DealfrontLead Liaison
Likelihood to Recommend
1.2
(14 ratings)
9.1
(8 ratings)
Likelihood to Renew
10.0
(1 ratings)
9.1
(1 ratings)
Usability
10.0
(1 ratings)
8.2
(1 ratings)
Support Rating
-
(0 ratings)
9.1
(1 ratings)
Implementation Rating
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
DealfrontLead Liaison
Likelihood to Recommend
Leadfeeder
If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
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Lead Liaison
I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
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Pros
Leadfeeder
  • Research Quality versus invested Time is absolutely efficient and motivating. Quick Research or Standard Alerts, both are done easily with instant results.
  • Usability of the User Interface in any of the modules is very supportive. New Team members are trained in short time. Very much self-explaining.
  • The connectivity between the modules is great and saves time. Each module has its key topic, but in Connection with the other modules this practical tool turns out to be even smarter more and powerful.
Read full review
Lead Liaison
  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
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Cons
Leadfeeder
  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.
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Lead Liaison
  • ROI reporting is lacking to some degree.
  • We get too many feature updates but it doesn't appear to contain anything useful.
  • Not integration friendly.
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Likelihood to Renew
Leadfeeder
Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.
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Lead Liaison
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
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Usability
Leadfeeder
Always found the system super intuitive to use. I've never been stuck finding what I'm looking for and the team has some very clear and easy to understand documentation online.
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Lead Liaison
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
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Support Rating
Leadfeeder
No answers on this topic
Lead Liaison
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
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Implementation Rating
Leadfeeder
No answers on this topic
Lead Liaison
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
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Alternatives Considered
Leadfeeder
Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.
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Lead Liaison
I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
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Return on Investment
Leadfeeder
  • It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
  • We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.
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Lead Liaison
  • Ability to attract more targeted prospects.
  • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
  • One client paid for my costs!
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ScreenShots

Dealfront Screenshots

Screenshot of Leadfeeder shows you the names of companies visiting your website.Screenshot of Leadfeeder prioritizes companies based on how active they've been on your website.Screenshot of Leadfeeder enriches your leads with company and contact information.Screenshot of Automatically update your CRM or get emails with lead data.

Lead Liaison Screenshots

Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing