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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lead Liaison

    Score9.1 out of 10
    Mid-Size Companies (51-1,000 employees)
    Lead Liaison is a cloud-based sales and marketing automation solution. This solution provides equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer's website.

    $250

    per month

    Wingman (legacy product)

    Score9 out of 10
    N/AWingman is a legacy Conversation Intelligence product for recording, analyzing, and coaching sales conversations. On June 15, 2022, Clari acquired Wingman as part of its Revenue Collaboration & Governance strategy to incorporate conversation data into the Clari Revenue Platform and reduce dependence on manually entered CRM activity. Following the acquisition, Wingman was integrated and renamed Clari Copilot. It is no longer an individual product available for sale.N/A
    Pricing
    Lead LiaisonWingman (legacy product)
    Editions & Modules
    Inbound Marketing
    $250
    per month
    Sales Enablement
    $450
    per month 5 users
    Omnibound Marketing
    $780
    per month
    Lifecycle Marketing
    $1,500
    per month
    Event Lead Management
    starting at $2000
    No answers on this topic
    Offerings
    Pricing Offerings
    Lead LiaisonWingman (legacy product)
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup Fee$499 Depends on packageNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Lead LiaisonWingman (legacy product)
    Considered Both Products
    Lead Liaison
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    81 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    60 Answers
    Happy with the feature set
    No answers on this topic
    98%
    Happy with the feature set
    79 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    59 Answers
    Implementation went as expected
    No answers on this topic
    98%
    Implementation went as expected
    59 Answers
    Features
    Lead LiaisonWingman (legacy product)
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Lead Liaison and Wingman (legacy product)
    Feature
    Lead Liaison
    8.8
    8 Ratings
    13% above category average
    Wingman (legacy product)
    -
    Ratings
    WYSIWYG email editor9.08 Ratings00 Ratings
    Dynamic content8.57 Ratings00 Ratings
    Ability to test dynamic content8.27 Ratings00 Ratings
    Landing pages8.77 Ratings00 Ratings
    A/B testing8.75 Ratings00 Ratings
    Mobile optimization9.06 Ratings00 Ratings
    Email deliverability reporting9.37 Ratings00 Ratings
    List management8.88 Ratings00 Ratings
    Triggered drip sequences9.05 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Lead Liaison and Wingman (legacy product)
    Feature
    Lead Liaison
    9.0
    8 Ratings
    13% above category average
    Wingman (legacy product)
    -
    Ratings
    Lead nurturing automation9.58 Ratings00 Ratings
    Lead scoring and grading9.08 Ratings00 Ratings
    Data quality management8.87 Ratings00 Ratings
    Automated sales alerts and tasks8.87 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Lead Liaison and Wingman (legacy product)
    Feature
    Lead Liaison
    8.9
    6 Ratings
    16% above category average
    Wingman (legacy product)
    -
    Ratings
    Calendaring8.86 Ratings00 Ratings
    Event/webinar marketing9.06 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Lead Liaison and Wingman (legacy product)
    Feature
    Lead Liaison
    8.8
    6 Ratings
    15% above category average
    Wingman (legacy product)
    -
    Ratings
    Social sharing and campaigns9.06 Ratings00 Ratings
    Social profile integration8.56 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Lead Liaison and Wingman (legacy product)
    Feature
    Lead Liaison
    9.2
    7 Ratings
    20% above category average
    Wingman (legacy product)
    -
    Ratings
    Dashboards9.07 Ratings00 Ratings
    Standard reports9.37 Ratings00 Ratings
    Custom reports9.37 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Lead Liaison and Wingman (legacy product)
    Feature
    Lead Liaison
    8.5
    8 Ratings
    11% above category average
    Wingman (legacy product)
    -
    Ratings
    API8.88 Ratings00 Ratings
    Role-based workflow & approvals8.56 Ratings00 Ratings
    Customizability8.07 Ratings00 Ratings
    Integration with Salesforce.com8.06 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.04 Ratings00 Ratings
    Integration with SugarCRM9.03 Ratings00 Ratings
    Best Alternatives
    Lead LiaisonWingman (legacy product)
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Gong
    Score9.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Zoom Revenue Accelerator
    Score8.7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Lead LiaisonWingman (legacy product)
    Likelihood to Recommend
    9.1
    (8 ratings)
    9.4
    (81 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    8.6
    (3 ratings)
    Usability
    8.2
    (1 ratings)
    8.2
    (1 ratings)
    Support Rating
    9.1
    (1 ratings)
    8.4
    (2 ratings)
    Implementation Rating
    9.1
    (1 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Lead LiaisonWingman (legacy product)
    Likelihood to Recommend
    Lead Liaison
    I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM. For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
    Read full review
    Discontinued Products
    Wingman would be well suited for any organisation with more than 5+ reps in their sales team. Recording all the demo calls will create a playbook which will help the reps learn from each other and also to ramp up new reps with how to conduct the demo and discovery calls
    Incentivized
    Read full review
    Pros
    Lead Liaison
    • The form customization is perfect. Very easy to use.
    • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
    • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
    Incentivized
    Read full review
    Discontinued Products
    • Filtering calls by keywords - saves you time so that you don't have to listen to entire calls.
    • Creating game tapes - so that you can easily onboard new team members.
    • Great support team (love for Sushma).
    • Much cheaper than competitors.
    Incentivized
    Read full review
    Cons
    Lead Liaison
    • ROI reporting is lacking to some degree.
    • We get too many feature updates but it doesn't appear to contain anything useful.
    • Not integration friendly.
    Incentivized
    Read full review
    Discontinued Products
    • Searching for specific calls (you can scroll through the list, but that takes time)
    • The dashboard isn't as user friendly as it could be, but a seasoned user can navigate it just fine
    • The AI-driven insights aren't always accurate but are still very useful nonetheless
    Incentivized
    Read full review
    Likelihood to Renew
    Lead Liaison
    Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
    Read full review
    Discontinued Products
    I think Wingman is one of the best software in their segment. Very few companies are cost-effective and offer similar solutions.
    Incentivized
    Read full review
    Usability
    Lead Liaison
    One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
    Read full review
    Discontinued Products
    Super user friendly tool! There are some features that I think might be improved over time, like navigation assistance or tutorials, and quick tips, like how to ensure calls always get recorded, how to add Wingman to calls last-minute, or how to use their playlist feature Game Tapes, but those are nice to haves, not need to haves.
    Incentivized
    Read full review
    Support Rating
    Lead Liaison
    Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
    Read full review
    Discontinued Products
    Wingman is always quick and thorough with their support and often offer to proactively connect on Zoom. I love that.
    Incentivized
    Read full review
    Implementation Rating
    Lead Liaison
    Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
    Read full review
    Discontinued Products
    I wasn't directly involved but no news is good news in our organization for topics like this!
    Incentivized
    Read full review
    Alternatives Considered
    Lead Liaison
    I have not used any other product than Lead Liasion. I just recently started using this product and was not aware of the other options. Either way I am looking forward to seeing how far I am able to succeed using Lead Liasion and will continue to use this platform in the future.
    Incentivized
    Read full review
    Discontinued Products
    Gong is expensive but it has a lot better AI/Intelligence feature compared to Wingman. Wingman definitely does the job, is cheap, and also support is pretty amazing and I personally like Shruti a lot in terms of what she is doing in this space. Also, Wingman is in an Indian company.
    Incentivized
    Read full review
    Return on Investment
    Lead Liaison
    • Ability to attract more targeted prospects.
    • Deepen the relationship with existing clients AND increase the amount of revenue from clients as this is an added service in addition to our online marketing services.
    • One client paid for my costs!
    Read full review
    Discontinued Products
    • Training of new Sales representatives has gone from 1 month to 2 weeks using Wingman as part of the training tools.
    • The transcripts have also helped us to decrease the number of disputes "Lost" on Stripe, by providing evidence needed to win the case.
    Incentivized
    Read full review
    ScreenShots

    Lead Liaison Screenshots

    Screenshot of Lead Liaison DashboardScreenshot of Lead Liaison Content CreationScreenshot of Lead Liaison Video Marketing