Leadfeeder vs. ZoomInfo SalesOS

If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.

Incentivized

Zoom info is very good for comparing existing information with databases of contact information, revenue, number of employees and purchase intent. Streamlines the prospecting process so sales teams can focus on their main task. The ease of exporting information to different formats and CRM platforms, as well as the level of customization of searches and information management, make it very efficient, easy to use and simplify the tasks of our sales department.

Incentivized

• Displaying the company and location as well as employees at the company to make it easier to find the right person to contact
• You can use LinkedIn Sales Navigator to be able to contact them directly on LinkedIn
• It shows all the pages visited so the sales team can advertise the right product
• The user management within Leadfeeder is easy to use as you can assign a company to another user and keep everything organized

Incentivized

• Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
• Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
• Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
• Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.

Incentivized

• Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.

Incentivized

• A little more up to date as at times I will export a list and some of the numbers do not correspond to the person I call.
• I would love to see a more friendly filter option for the mobile app as there are more options on desktop.

Incentivized

Leadfeeder is the best anonymous visitor tracking software platform that I've ever used. Sitting as a layer on top of Google Analytics, the tool consistently provides us with accurate intelligence of what our hottest prospects are looking at while visiting our site. The Leadfeeder customer support is top notch and the company is always coming out with new updates that further improve the technology. On top of all of this, Leadfeeder integrates with Slack and our CRM, allowing me to continue to do my job without having to switch between various platforms throughout the day.

Incentivized

With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.

Extremely intuitive and easy to use. The ability to create custom views and reports is very easy.

Incentivized

As a whole, it is easy to navigate and run most of the searches I am looking to perform on a regular basis.

Incentivized

I would give it a higher rating but they keep changing our account managers.

Leadfeeder is very easy to set up, use, and maximize functionality. It is also easy to train. Other tools have a higher cost of acquisition and ownership. Plus, the customer support and training are helpful and very accessible! It's great for small to mid-market businesses.

Incentivized

Ultimately, ZoomInfo's data is simply more reliable and abundant than every other product that we tested. This comes at a premium with ZoomInfo compared to the other products, but it is well worth it. That said, the other products are making good strides, and ZoomInfo will need to continue to evolve and improve its product to remain the leader in this space moving forward.

Incentivized

• It has helped support us to understand our market and if our website is properly communicating to and providing value to that market
• We currently do not have the sales staff to go after potentially qualified organizations that visit the site but don't convert but it is a strategy we will employ at some point.

Incentivized

• Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
• Negative - In my experience, information provided for 0-5 employee companies inaccurate
• Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
• Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.