Leadpages vs. OutboundEngine

It's great if you want an easy-to-use but extremely robust tool for producing effective online marketing pages since it makes production work enjoyable and inspires fresh creativity. It also offers wonderful split-testing capabilities which can enhance marketing results. But if you're looking for an out-of-the-box collection of standardized, one-size-fits-all marketing resources, you really might want to consider looking elsewhere.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

• Leadpages integrates well with many of the main software that businesses use like Infusionsoft, Hubspot, Marketo, Mailchimp, GoToWebinar, and Wordpress. This allows your landing pages to be integrated well into the other processes you have with your business.
• Leadpages makes it easy to build professional looking landing pages without having to hire someone else or have coding skills. Their drag and drop builder makes it easy enough to use and get the hang of. I particularly love the hundreds of templates they provide for you to help give you ideas and get you going faster.
• They also have a Leadbox function that has also been super useful in being able to get other types of forms up on our website. These forms provide some functionality that our website wouldn't have had without them.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
• It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
• Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.

• While most of the editing functions are easy to figure out, some of the finer details to get spacing, sizing, alignment and layout just right can take some trial and error if you don't have formal training in the tool. A lot of the editing tools are collapsed into sections, and finding just what you're looking for can sometimes be a challenge.
• I don't believe the version we used had a page optimizer or optimization score, which I have seen on other landing page builders. This may be a feature of a more premium version of the tool or may have been turned off by the product manager, but it would be a helpful feature.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
• I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.

I would give it a 10, for me, I love all the features. For the average person, the number of choices on a landing page could create a decision paradox. Thankfully the pre-designed landing page templates do not require a lot of decisions for a landing page newbie.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for

I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

Leadpages support is helpful, they also created many resources to help people create good funnels and learn about small things that matter when doing marketing. The affiliate program is good and could be something which pays for your subscription. People like Leadpages because its been recommended by many influencers participating in affiliate program and also because it just works without problems and does the job. But right now alternatives should be taken in consideration, as there are many other projects that could do it better and cheaper.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.

I have used Mailchimp for clients, and use ActiveCampaign personally for my email marketing and have used it for clients, but prefer Leadpages for the frontend of the opt-in process because of its analytics and performance metrics. Leadpages makes it super easy to see what's performing well, without having to dive into Google Analytics or aggregate any other data. Leadpages also integrates really well with WordPress, my primary platform, with opt-in forms (wayyyy better than Mailchimp).

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.

Incentivized

Invited by TrustRadius (TR) on Vendor's Behalf

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. TR verified that a representative sample of customers was invited. More Info

• Leadpages, as long as you have it set up properly, will have a quick ROI within days of your first campaign.
• For those that are not familiar, it is probably best to hire someone to take over this part and still your ROI will be very quick, including the cost of this professional.
• Overall, Leadpages has a very fast ROI if used and implemented in a timely manner, and used to constantly evolve what you are doing with new fresh content.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• One client identified how one article I sent that he read saved him from having to replace his entire AC system.
• One client actually thought I was sending this to him personally because I valued him
• One of the above transacted with me twice for over $3M in sales

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info