LeadSquared vs. Maximizer CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LeadSquared
Score 7.5 out of 10
N/A
LeadSquared is a marketing automation and CRM platform. It includes landing pages, email marketing, lead management, analytics, connectors, and WordPress Plugins.
$50
per month per user
Maximizer CRM
Score 8.1 out of 10
N/A
Maximizer CRM is a customer relationship management (CRM) software built to maximize sales leads and calls.
$29
Per User / Month
Pricing
LeadSquaredMaximizer CRM
Editions & Modules
Sales Super
$50
per month per user
LeadSquared Sales Pro
$60
per month per user
Small Office
$29
Per User / Month
Business Plus
$49
Per User / Month
Business Plus
$49
Per User / Month
Insights
$89
Per User / Month
Insights
$89
Per User / Month
Offerings
Pricing Offerings
LeadSquaredMaximizer CRM
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptional$29 per user/Month
Additional DetailsAdditional add-ons and modules available for expanded functionality.All pricing in USD. Monthly no contract subscription option available.
More Pricing Information
Community Pulse
LeadSquaredMaximizer CRM
Features
LeadSquaredMaximizer CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LeadSquared
7.4
39 Ratings
8% below category average
Maximizer CRM
-
Ratings
WYSIWYG email editor7.035 Ratings00 Ratings
Dynamic content7.027 Ratings00 Ratings
Landing pages5.832 Ratings00 Ratings
A/B testing8.110 Ratings00 Ratings
Mobile optimization6.033 Ratings00 Ratings
Email deliverability reporting5.039 Ratings00 Ratings
List management9.038 Ratings00 Ratings
Triggered drip sequences10.024 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LeadSquared
8.5
40 Ratings
11% above category average
Maximizer CRM
-
Ratings
Lead nurturing automation10.038 Ratings00 Ratings
Lead scoring and grading9.039 Ratings00 Ratings
Data quality management5.116 Ratings00 Ratings
Automated sales alerts and tasks10.036 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LeadSquared
4.1
25 Ratings
56% below category average
Maximizer CRM
-
Ratings
Calendaring2.114 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LeadSquared
6.0
39 Ratings
23% below category average
Maximizer CRM
-
Ratings
Dashboards6.039 Ratings00 Ratings
Standard reports8.039 Ratings00 Ratings
Custom reports4.033 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LeadSquared
9.0
35 Ratings
11% above category average
Maximizer CRM
-
Ratings
API10.031 Ratings00 Ratings
Role-based workflow & approvals8.030 Ratings00 Ratings
Customizability10.035 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.8
5 Ratings
125% below category average
Customer data management / contact management00 Ratings1.15 Ratings
Workflow management00 Ratings1.14 Ratings
Territory management00 Ratings1.14 Ratings
Opportunity management00 Ratings1.15 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings1.14 Ratings
Contract management00 Ratings3.14 Ratings
Quote & order management00 Ratings1.13 Ratings
Interaction tracking00 Ratings4.05 Ratings
Channel / partner relationship management00 Ratings2.15 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
4 Ratings
150% below category average
Case management00 Ratings1.14 Ratings
Call center management00 Ratings1.13 Ratings
Help desk management00 Ratings1.13 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
5 Ratings
150% below category average
Lead management00 Ratings1.15 Ratings
Email marketing00 Ratings1.15 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
5 Ratings
150% below category average
Task management00 Ratings1.15 Ratings
Billing and invoicing management00 Ratings1.13 Ratings
Reporting00 Ratings1.14 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
5 Ratings
149% below category average
Forecasting00 Ratings1.15 Ratings
Pipeline visualization00 Ratings1.15 Ratings
Customizable reports00 Ratings1.15 Ratings
Customization
Comparison of Customization features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
5 Ratings
150% below category average
Custom fields00 Ratings1.15 Ratings
Custom objects00 Ratings1.04 Ratings
Scripting environment00 Ratings1.15 Ratings
API for custom integration00 Ratings1.15 Ratings
Security
Comparison of Security features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
5 Ratings
154% below category average
Single sign-on capability00 Ratings1.13 Ratings
Role-based user permissions00 Ratings1.14 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
3 Ratings
148% below category average
Social data00 Ratings1.13 Ratings
Social engagement00 Ratings1.13 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.0
5 Ratings
153% below category average
Marketing automation00 Ratings1.05 Ratings
Compensation management00 Ratings1.04 Ratings
Platform
Comparison of Platform features of Product A and Product B
LeadSquared
-
Ratings
Maximizer CRM
1.1
5 Ratings
149% below category average
Mobile access00 Ratings1.15 Ratings
Best Alternatives
LeadSquaredMaximizer CRM
Small Businesses
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 8.8 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Agile CRM
Agile CRM
Score 9.4 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LeadSquaredMaximizer CRM
Likelihood to Recommend
7.0
(41 ratings)
1.1
(5 ratings)
Likelihood to Renew
8.8
(9 ratings)
10.0
(1 ratings)
Usability
9.0
(4 ratings)
1.0
(1 ratings)
Support Rating
9.8
(4 ratings)
1.0
(2 ratings)
User Testimonials
LeadSquaredMaximizer CRM
Likelihood to Recommend
LeadSquared
1. Very suitable for an omnichannel business, as it can capture both online and offline lead sources and allows for follow ups. 2. Very suitable for call centers as lead and call tracking can be done very easily using LeadSquared. 3. Not very suitable for on field sales. Even though the mobile app does facilitate portability, the overall experience does not come close to the desktop version which is not feasible for an on field sales representative to use.
Read full review
Maximizer Services, Inc.
It was not a good experience. Nothing was as advertised, from the user experience to the security of purchase. The address book was not able to be converted from the Leads module and the maps feature wasn’t able to connect from Leads. The mobile version has a lot of bugs and isn’t very functional. They have a tutorial, yet [I think they] aren’t proactive in distributing it to new users. Their focus is on sales. And it’s not a very salable product in my opinion. The worst aspect of this company is that they aren’t risk free. If you purchase a year software and decide after a few weeks it simply isn’t for your company, there are no refunds. I had to initiate a chargeback with my bank after being told that “unfortunately, due to the terms and conditions...” No customer wants to hear that. [I feel] they tried to bully me into keeping their software. There are far too many options in 2021 for CRM to be forced into one, especially one so difficult to use. When I asked about a feature that I needed, I was told, “Perhaps later this year...” Not what I need if I’m paying good money for a software. Their sales VP wouldn’t call me when I requested a call after being denied a refund. When I went through their main website again after my experience with Maximizer, I [felt] that everything they advertise is not in line with the product they put out. They say that there’s a free trial available. Not the truth [in my experience]. This maybe would have been a good CRM in say, 1999. [I think] it’s antiquated and didn’t serve the needs of my business. I used well-known CRM previously and didn’t find Maximizer to be better than the free version of that one. There was a disconnect in usage that wasn’t able to be overcome by myself or my employees in several weeks of trials.
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Pros
LeadSquared
  • Call history is recorded like dialed calls, connected calls, total talktime in a daily, weekly, monthly, yearly, and on a custom basis.
  • The activity history of both customers, and employees are shown clearly, which help us a lot in understanding the interest of the customer, and their communication history with the organization.
  • Daily attendance history and man-days management can be done.
  • Sales performance and their values are mapped clearly.
Read full review
Maximizer Services, Inc.
  • Shared Calendar
  • Customer Service cases
  • Common database of customer information
Read full review
Cons
LeadSquared
  • LeadSquared is a little bit expensive compared to other slimmer products, so they need to think about it.
  • Sometimes LeadSquared gets stuck when I use it to run a large campaign, I would like them to improve this.
  • LeadSquared creates a problem in slow internet connections, so I guess this is also an improvement area for them.
Read full review
Maximizer Services, Inc.
  • Handling large data. Maximizer needs to improve on this.
  • Add additional user-friendly shortcuts for the most frequently used functions in the web version.
  • There is no mark for deletion option. They need to provide a way to delete without physically deleting records.
Read full review
Likelihood to Renew
LeadSquared
It is an excellent value for money solution and is fulfilling all our needs quite efficiently. They keep working on the product and each month sees an update allowing for a bug free experience and faster incorporation of newer tools. I see no reason why I would not like to renew the subscription for this fabulous product.
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Maximizer Services, Inc.
We are heavily entrenched in Maximizer and trying to pull our data out and into another CRM, with the same amount of customization and workflow would take a lot of effort.
Read full review
Usability
LeadSquared
Having talked about all other things in detail in my previous responses, this question I feel is redundant but then I will highlight the points again - Easy to Use - Flexible - Robust System - Ever-evolving - Support & Service - Integrations with third party tools & technologies - LMS - Data Management & Reports - Landing Page Options
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Maximizer Services, Inc.
The CRM didn’t have the capability I expected
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Support Rating
LeadSquared
Great to work with and also Easy to work with Do not just listen to the problem but provide upfront solutions Always available and are ready to support on holidays Considerate of user's knowledge and always ready to explain the smallest / dumbest doubt a user can ask Always available to help with the internal tasks as well like creating automations, drip creations etc
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Maximizer Services, Inc.
The support staff are very knowledgeable and competent. Never really had an issue with them not knowing what they are doing.
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Alternatives Considered
LeadSquared
I looked closely at Infusionsoft. While the nurturing/decision tree tool of Infusionsoft was far more sophisticated, the many negative reviews of Infusionsoft lead me to look elsewhere. Leadsquared had very positive reviews and aggressive pricing. It has less features, but the features they have were the ones I wanted to focus on.
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Maximizer Services, Inc.
We chose to go with Microsoft Dynamics CRM over Maximizer because of the customization and marketing options that were associated with Dynamics. The ease of use with Maximizer, however, was far better than that of Microsoft Dynamics.
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Return on Investment
LeadSquared
  • Leads Management has become very easy.
  • Automated Lead Nurturing helps reduce a lot of manual work.
  • A lot of our time goes into creating custom reports. Making the reporting feature more flexible and robust will help in saving a lot of time and energy.
Read full review
Maximizer Services, Inc.
  • It allows us to maximize our service billing
  • It is easy to generate service quotes
  • It is easy to follow up on leads.
Read full review
ScreenShots

LeadSquared Screenshots

Screenshot of Lead CaptureScreenshot of Lead DistributionScreenshot of Lead NurturingScreenshot of Sales AutomationScreenshot of Sales TrackingScreenshot of Workflow Automation

Maximizer CRM Screenshots

Screenshot of Maximizer CRM Logo