Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.
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Tracx
Score 7.0 out of 10
Enterprise companies (1,001+ employees)
Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…
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Pricing
LiftMetrix (discontinued)
Tracx
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LiftMetrix (discontinued)
Tracx
Free Trial
No
No
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
LiftMetrix (discontinued)
Tracx
Considered Both Products
LiftMetrix (discontinued)
Verified User
Manager
Chose LiftMetrix (discontinued)
Because Hootsuite has a strong publishing/listening tool that connects to analytics, it was the best for us. Tracx has incredible analytics, but their publishing tools were not as strong. Sprout Social was good as well, but their single inbox/stream was not ideal for managing …