LinkedIn Sales Navigator for Gmail vs. Synthio

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LinkedIn Sales Navigator for Gmail
Score 8.5 out of 10
N/A
LinkedIn Sales Navigator for Gmail (formerly Rapportive) is a free Chrome Extension that shows an email recipient's LinkedIn details within the user's Gmail inbox, and allows users to jump to the contact's LinkedIn profile. Rapportive was acquired by LinkedIn in 2012. In November 2017, LinkedIn released a new version of Rapportive called Sales Navigator Lite for Gmail, which makes some features of LinkedIn Sales Navigator accessible from within user's email inbox. A subscription to
$0
per month
Synthio
Score 9.0 out of 10
Enterprise companies (1,001+ employees)
Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
Pricing
LinkedIn Sales Navigator for GmailSynthio
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LinkedIn Sales Navigator for GmailSynthio
Free Trial
NoYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
LinkedIn Sales Navigator for GmailSynthio
Top Pros
Top Cons
Features
LinkedIn Sales Navigator for GmailSynthio
Prospecting
Comparison of Prospecting features of Product A and Product B
LinkedIn Sales Navigator for Gmail
8.6
19 Ratings
12% above category average
Synthio
9.7
2 Ratings
24% above category average
Advanced search8.917 Ratings10.02 Ratings
Identification of new leads9.819 Ratings10.02 Ratings
List quality7.217 Ratings9.02 Ratings
List upload/download7.915 Ratings10.02 Ratings
Ideal customer targeting9.818 Ratings9.02 Ratings
Load time/data access8.218 Ratings10.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
LinkedIn Sales Navigator for Gmail
9.7
22 Ratings
25% above category average
Synthio
9.3
2 Ratings
21% above category average
Contact information9.721 Ratings9.02 Ratings
Company information9.722 Ratings9.02 Ratings
Industry information9.721 Ratings10.02 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
LinkedIn Sales Navigator for Gmail
8.6
20 Ratings
15% above category average
Synthio
9.4
2 Ratings
23% above category average
Lead qualification process8.017 Ratings00 Ratings
Smart lists and recommendations9.016 Ratings00 Ratings
Salesforce integration8.214 Ratings10.01 Ratings
Company/business profiles8.120 Ratings9.02 Ratings
Alerts and reminders7.314 Ratings00 Ratings
Data hygiene8.019 Ratings9.02 Ratings
Automatic data refresh9.018 Ratings10.02 Ratings
Tags9.915 Ratings00 Ratings
Filters and segmentation9.716 Ratings9.02 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
LinkedIn Sales Navigator for Gmail
8.9
13 Ratings
17% above category average
Synthio
9.0
2 Ratings
18% above category average
Sales email templates8.912 Ratings00 Ratings
Append emails to records8.913 Ratings9.02 Ratings
Best Alternatives
LinkedIn Sales Navigator for GmailSynthio
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
D&B Hoovers
D&B Hoovers
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LinkedIn Sales Navigator for GmailSynthio
Likelihood to Recommend
8.9
(24 ratings)
9.0
(2 ratings)
Likelihood to Renew
10.0
(2 ratings)
-
(0 ratings)
User Testimonials
LinkedIn Sales Navigator for GmailSynthio
Likelihood to Recommend
LinkedIn
The Sales Navigator has allowed us to increase our awareness of our potential lead pool and has allowed us to grow our customer base. The system is easy to use and allows us to have great control over the number of leads we can see and the number of leads that we can connect to. Using the system has also helped us in being able to manage the number of leads that we can send.
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Synthio
Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
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Pros
LinkedIn
  • Has many filter capabilities for me to find exactly who I am looking for.
  • Integrates with other prospecting tools to create a well rounded with the information it can collect.
  • Integrates with SFDC- automatically uploads them as leads.
  • Integrates with Salesloft for me to easily start the cadence.
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Synthio
  • Extensive search filters
  • Email verification prior to download/charge
  • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
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Cons
LinkedIn
  • Sometimes it tells me I need to log into my LinkedIn profile when I've already logged in. It's weird. It seems to be when the email address is not found. Instead of just saying the email is not found, it tells me I need to log in. Just something I've noticed.
  • Sometimes I get this weird thing where I go to compose an email and instead of having it open all the way to the right, it opens all the way to my left. I'm pretty sure Rapportive is what's causing it. It doesn't happen very often but sometimes I see that.
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Synthio
  • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
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Likelihood to Renew
LinkedIn
Rapportive is simple and great at what it does. Plus I anticipate they'll probably add more features in the future.
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Synthio
No answers on this topic
Alternatives Considered
LinkedIn
LinkedIn Sales Navigators provides different services than most other products and has the unique ability to take advantage of LinkedIn's proprietary user data. That also comes with a drawback that the system is dependent on users to update their data in a timely and accurate manner in order to get the correct intel back to users. I'd recommend other products like Seamless.ai or MediaRadar for more accurate and updated contact information, but also to use LinkedIn Sales Navigator for Gmail for better market and company intel, timely pitching opportunities and seamless integration between Gmail and LinkedIn.
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Synthio
I feel similar about all of these list building/append services. There are good and bad aspects.
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Return on Investment
LinkedIn
  • Really lets me leverage my entire business network
  • Empowers me to see the prospect's whole picture (who they know, where they went, what they do) and take advantage of that opening
  • We have no other system like it, so it's irreplaceable for us
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Synthio
  • Positive - We've been able to append records and add them to our targeted marketing campaigns.
  • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
  • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
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ScreenShots