Litmus vs. MessageGears

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
MessageGears
Score 8.9 out of 10
N/A
MessageGears is a hybrid email marketing service built around deliverability, actionable customer data, and audience segmentation and targeting.N/A
Pricing
LitmusMessageGears
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LitmusMessageGears
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Community Pulse
LitmusMessageGears
Considered Both Products
Litmus
Chose Litmus
I've used EmailOnAcid and briefly tried Test.ie; I cannot imagine being comfortable asking someone to "look at my Test.ie" in a professional environment, and I have a pretty good sense of humor. EmailOnAcid is a quality product! I've used it at previous employers. My company …
MessageGears
Chose MessageGears
MessageGears is a completely different approach to email marketing than its competitors, and while it has a learning curve, it is superior after you've figured it out . The ability to find your audience through SQL on top of quick control of your templates allows for lightning …
Top Pros
Top Cons
Features
LitmusMessageGears
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Litmus
5.2
297 Ratings
44% below category average
MessageGears
3.3
3 Ratings
85% below category average
WYSIWYG email editor6.119 Ratings1.62 Ratings
Dynamic content8.011 Ratings3.83 Ratings
Ability to test dynamic content8.6188 Ratings2.33 Ratings
Landing pages2.63 Ratings00 Ratings
A/B testing1.84 Ratings2.73 Ratings
Mobile optimization9.2289 Ratings8.01 Ratings
Email deliverability reporting7.7208 Ratings3.73 Ratings
List management1.82 Ratings2.23 Ratings
Triggered drip sequences1.01 Ratings2.33 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Litmus
6.8
191 Ratings
14% below category average
MessageGears
1.1
3 Ratings
151% below category average
Dashboards5.610 Ratings1.23 Ratings
Standard reports8.1190 Ratings1.23 Ratings
Custom reports6.7131 Ratings1.03 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Litmus
8.3
286 Ratings
2% below category average
MessageGears
3.7
3 Ratings
79% below category average
URL Validation7.9210 Ratings1.01 Ratings
Link Tracking8.1179 Ratings2.93 Ratings
Spam Testing8.1212 Ratings1.02 Ratings
Email Previews9.1284 Ratings1.12 Ratings
Image Validation00 Ratings7.01 Ratings
Inbox Display00 Ratings7.01 Ratings
Spelling and Grammar Check00 Ratings6.01 Ratings
Best Alternatives
LitmusMessageGears
Small Businesses
ReachMail
ReachMail
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LitmusMessageGears
Likelihood to Recommend
9.2
(309 ratings)
9.0
(3 ratings)
Likelihood to Renew
9.7
(22 ratings)
-
(0 ratings)
Usability
9.7
(18 ratings)
6.0
(1 ratings)
Availability
9.1
(6 ratings)
-
(0 ratings)
Performance
7.4
(6 ratings)
-
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(1 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
8.2
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(10 ratings)
-
(0 ratings)
Configurability
8.7
(4 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.7
(6 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(4 ratings)
-
(0 ratings)
Vendor pre-sale
9.2
(3 ratings)
-
(0 ratings)
User Testimonials
LitmusMessageGears
Likelihood to Recommend
Litmus Software
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.
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MessageGears
MessageGears can be a solid, inexpensive email solution and you can be able to send millions of emails per year. In 2020, we delivered over 235 million emails at a fraction of what that would cost with any other email service provider. We worked with MessageGears on a custom solution with our database.
Read full review
Pros
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
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MessageGears
  • The MessageGears Support team is very helpful.
Read full review
Cons
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
Read full review
MessageGears
  • Multivariate testing
  • WYSIWYG email builder
  • SQL audience error report
  • Native reporting
Read full review
Likelihood to Renew
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
Read full review
MessageGears
No answers on this topic
Usability
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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MessageGears
Our situation is unique so I believe we are working on a semi-outdated UI which needs a tune up / version upgrade. Similarly, our custom connection means that we do not have access to the full feature set so I've never experienced MessageGears' best functionality
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Reliability and Availability
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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MessageGears
No answers on this topic
Performance
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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MessageGears
No answers on this topic
Support Rating
Litmus Software
No answers on this topic
MessageGears
MessageGears support is always quick to respond when we have an issue, which is rare. Gail has been our main rep and she has been great. We don't have many issues so luckily, we don't need to lean on their customer support team much. That said, it would be beneficial to hear from upper management more.
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In-Person Training
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
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MessageGears
No answers on this topic
Online Training
Litmus Software
It has all the required information.
Read full review
MessageGears
No answers on this topic
Implementation Rating
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
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MessageGears
No answers on this topic
Alternatives Considered
Litmus Software
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.
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MessageGears
MessageGears doesn't come close to Salesforce Marketing Cloud. We chose MessageGears based on how data was accessed. We never really got a good preview of how the system works or what was available, so we didn't know everything that it was lacking until we started using it.
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Scalability
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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MessageGears
No answers on this topic
Return on Investment
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
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MessageGears
  • Sending more email!
  • Onboarding handoff was a little rough
  • Great control on who we are sending to
  • Dynamic content is very easy!
Read full review
ScreenShots

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.