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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    LocaliQ

    Score8.6 out of 10
    N/ALocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A

    Validity Engage

    Score8.6 out of 10
    N/AValidity Engage is an email marketing platform for high-volume enterprise marketing teams. It covers competitor intelligence, contact validation, design and testing, deliverability, and live email monitoring.N/A
    Pricing
    LocaliQValidity Engage
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LocaliQValidity Engage
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.—
    More Pricing Information
    Community Pulse
    LocaliQValidity Engage
    Considered Both Products
    Gannett
    No answer on this topic
    Validity
    No answer on this topic
    Key User Insights
    Would buy again
    88%
    Would buy again
    37 Answers
    99%
    Would buy again
    295 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    35 Answers
    98%
    Delivers good value for the price
    215 Answers
    Happy with the feature set
    90%
    Happy with the feature set
    38 Answers
    99%
    Happy with the feature set
    296 Answers
    Lived up to sales and marketing promises
    84%
    Lived up to sales and marketing promises
    31 Answers
    98%
    Lived up to sales and marketing promises
    175 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    34 Answers
    98%
    Implementation went as expected
    176 Answers
    Features
    LocaliQValidity Engage
    Email & Online Marketing
    Comparison of Email & Online Marketing features of LocaliQ and Validity Engage
    Feature
    LocaliQ
    7.6
    11 Ratings
    3% above category average
    Validity Engage
    6.8
    378 Ratings
    17% below category average
    WYSIWYG email editor7.34 Ratings9.260 Ratings
    Dynamic content6.69 Ratings8.760 Ratings
    Ability to test dynamic content8.02 Ratings8.1240 Ratings
    Landing pages6.78 Ratings2.64 Ratings
    A/B testing8.06 Ratings6.511 Ratings
    Mobile optimization7.311 Ratings9.4353 Ratings
    Email deliverability reporting9.06 Ratings8.6274 Ratings
    List management7.17 Ratings7.08 Ratings
    Triggered drip sequences8.63 Ratings1.02 Ratings
    Lead Management
    Comparison of Lead Management features of LocaliQ and Validity Engage
    Feature
    LocaliQ
    7.1
    42 Ratings
    6% above category average
    Validity Engage
    -
    Ratings
    Lead nurturing automation7.234 Ratings00 Ratings
    Lead scoring and grading6.79 Ratings00 Ratings
    Data quality management7.338 Ratings00 Ratings
    Automated sales alerts and tasks7.224 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of LocaliQ and Validity Engage
    Feature
    LocaliQ
    7.8
    3 Ratings
    4% above category average
    Validity Engage
    -
    Ratings
    Calendaring9.52 Ratings00 Ratings
    Event/webinar marketing6.02 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of LocaliQ and Validity Engage
    Feature
    LocaliQ
    7.8
    10 Ratings
    11% above category average
    Validity Engage
    -
    Ratings
    Social sharing and campaigns8.19 Ratings00 Ratings
    Social profile integration7.69 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of LocaliQ and Validity Engage
    Feature
    LocaliQ
    7.1
    46 Ratings
    3% above category average
    Validity Engage
    7.1
    257 Ratings
    7% below category average
    Dashboards7.144 Ratings7.229 Ratings
    Standard reports7.245 Ratings7.5254 Ratings
    Custom reports7.135 Ratings6.5182 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of LocaliQ and Validity Engage
    Feature
    LocaliQ
    9.0
    6 Ratings
    52% above category average
    Validity Engage
    -
    Ratings
    Customizability9.06 Ratings00 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of LocaliQ and Validity Engage
    Feature
    LocaliQ
    -
    Ratings
    Validity Engage
    8.5
    358 Ratings
    4% above category average
    URL Validation00 Ratings9.3270 Ratings
    Link Tracking00 Ratings9.2235 Ratings
    Image Validation00 Ratings7.65 Ratings
    Inbox Display00 Ratings8.56 Ratings
    Email Accessibility Tools00 Ratings6.73 Ratings
    Spelling and Grammar Check00 Ratings7.31 Ratings
    Spam Testing00 Ratings9.5269 Ratings
    Email Previews00 Ratings9.6355 Ratings
    Best Alternatives
    LocaliQValidity Engage
    Small Businesses
    HighLevel
    Score9.3 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    OutboundEngine
    Score10 out of 10
    Campaign Monitor by Marigold
    Score9.1 out of 10
    Enterprises
    No answers on this topic
    Emma by Marigold
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LocaliQValidity Engage
    Likelihood to Recommend
    8.3
    (51 ratings)
    9.2
    (430 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.0
    (32 ratings)
    Usability
    7.7
    (38 ratings)
    7.9
    (22 ratings)
    Availability
    -
    (0 ratings)
    7.6
    (8 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (8 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (2 ratings)
    In-Person Training
    -
    (0 ratings)
    4.5
    (2 ratings)
    Online Training
    -
    (0 ratings)
    4.5
    (3 ratings)
    Implementation Rating
    -
    (0 ratings)
    2.1
    (13 ratings)
    Configurability
    -
    (0 ratings)
    3.9
    (7 ratings)
    Ease of integration
    -
    (0 ratings)
    10.0
    (2 ratings)
    Product Scalability
    7.7
    (37 ratings)
    4.0
    (8 ratings)
    Vendor post-sale
    -
    (0 ratings)
    3.6
    (5 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    5.5
    (4 ratings)
    User Testimonials
    LocaliQValidity Engage
    Likelihood to Recommend
    Gannett
    LocaliQ is well-suited, in our experience, for B2B marketing and, specifically, hyper-targeted and personalized marketing efforts. The geofencing capability is excellent at helping us deliver messages literally to the doorsteps of our target prospects. The proprietary software they use for this targeting is worth the money, and their reps, specifically Nikki Rowell and Sarah Pena, are fantastic and delightful people to work with. The only scenario that was slightly underwhelming was LinkedIn. Their tools don't deliver any additional value to LinkedIn ad campaigns, so it's not worth paying LocaliQ to run these campaigns; we can run them ourselves, which doesn't require much effort. That is just a small downside. We are extremely pleased with LocaliQ and their whole team.
    Incentivized
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    Validity
    Proofing your emails is necessary. This is a tool that allows you to see how your email not only renders on multiple devices but how it performs. Some email building platforms will tell you their drag and drop templates are ready to go, however they stop short of analyzing accessibility, checking links, load speed among other things. I've also experienced drag and drop template issues as new email clients are released. Litmus provides peace of mind that you did your due diligence on crafting your email. While Litmus does provide some reporting you will not see every typical analytic an email report offers. However, you can use your Litmus data to enhance your email reports which in turn creates a robust view of email performance.
    Incentivized
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    Pros
    Gannett
    • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
    • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
    • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
    • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
    Incentivized
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    Validity
    • We haven’t explored the personalization features in depth yet, aside from using the Add-to-Calendar option, but we're excited to dig in further. Tools like live polls offer an easy way to boost engagement in our product marketing emails, and we see a lot of potential in using these templates to enhance personalization moving forward.
    • Litmus’ continuing education resources have been really helpful. I recently read an article on email deliverability that offered practical insights my team can apply moving forward. I especially appreciate how Litmus uses real examples and stats from the brands they work with—it makes the content feel actionable and relevant.
    • Online Training.
    Incentivized
    Read full review
    Cons
    Gannett
    • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
    • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
    • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
    Incentivized
    Read full review
    Validity
    • I've not seen many limitations but I have noticed that sometimes emails sent from our CRM take too long to land in Litmus, or sometimes don't land at all.
    • As a beginner it was quite difficult for me to make my way around the platform - I thought "Create new" CTA was actually creating something new, maybe "Import from CRM" would have been more understandable. There were a few others but I remember this one.
    • In the Emails section, whenever I hover over an email, I want to be able to copy the subject line instead of getting the different CTAs appear intrusively (Summary, Builder, Previews & QA, Proof, Analytics, Monitor) - maybe these could appear on the bottom of the textbox, instead of them being imposed on top?
    Incentivized
    Read full review
    Likelihood to Renew
    Gannett
    No answers on this topic
    Validity
    It's one the best tools that we've found for this type of tool but we would like some additional features like spell check so if there's a platform that features that with everything else Litmus has, then we'd potentially look to move over to that platform instead. However, we are overall pretty help with the platform
    Incentivized
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    Usability
    Gannett
    Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
    Incentivized
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    Validity
    Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
    Incentivized
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    Reliability and Availability
    Gannett
    No answers on this topic
    Validity
    We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
    Incentivized
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    Performance
    Gannett
    No answers on this topic
    Validity
    As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
    Incentivized
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    Support Rating
    Gannett
    No answers on this topic
    Validity
    Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
    Incentivized
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    In-Person Training
    Gannett
    No answers on this topic
    Validity
    It was very informative one on one session for me. I was able to use Litmus without any issues.
    Incentivized
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    Online Training
    Gannett
    No answers on this topic
    Validity
    It has all the required information.
    Incentivized
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    Implementation Rating
    Gannett
    No answers on this topic
    Validity
    I didn’t really personally participate much in the implementation of Litmus, but from what I observed during the process, it was a smooth process with minimal disruptions. The team was able to get up and running quickly, and the platform’s user-friendly interface made onboarding fairly easy for everyone involved from the start.
    Incentivized
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    Alternatives Considered
    Gannett
    LocaliQ is more economical that marketing agencies we've used in the past. Our dollar goes farther. We've also used services from phonebook providers that were getting into the online advertising field. At the time, it was just being introduced so the reps knowledge on the topic was quiet limited.
    Incentivized
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    Validity
    This is not applicable to my role as I have used Litmus to test emails since I have started. Because of the ease of use, timeliness, consistent quality, and affordability that Litmus offers, I haven't found the need to look at similar products or organizations. If all of these features continue to stay strong, I don't plan on changing providers
    Incentivized
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    Scalability
    Gannett
    As mentioned prior, their ability to utilize and maximize our resources so that we receive the best results on all avenues of marketing and advertising. We see better lead generation, brand recognition and top of mind awareness due to LocaliQ efforts
    Incentivized
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    Validity
    With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
    Incentivized
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    Return on Investment
    Gannett
    • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
    • Not having to work on my website myself also helped free up my time, I don't need to worry!
    • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
    Incentivized
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    Validity
    • Litmus saves our team so much time by making the QA and email review process so much easier, streamlined, and efficient.
    • We often send out campaigns out to thousands of members, and Litmus gives us the assurance and peace of mind that everything is working as it should before it gets sent out.
    • Decreases the number of email review cycles we go through.
    Incentivized
    Read full review
    ScreenShots

    LocaliQ Screenshots

    Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.

    Validity Engage Screenshots

    Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.