Looker Studio vs. Microsoft 365

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 8.4 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Microsoft 365
Score 8.7 out of 10
N/A
Microsoft 365 (formerly Office 365) is a Microsoft Cloud subscription service that includes Microsoft Office products (Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access). The software can be installed across multiple devices and ensures that users always have the most up-to-date version of the included Office applications.
$5
Per User Per Month
Pricing
Looker StudioMicrosoft 365
Editions & Modules
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Business Basic
$5.00
Per User Per Month
Individual
$5.84
*Per Month
Business - Apps
$8.25
Per User Per Month
Enterprise - F3
$10.00
Per User Per Month
Business Standard
$12.50
Per User Per Month
Business Premium
$20.00
Per User Per Month
Enterprise - E3
$32.00
Per User Per Month
Enterprise - E5
$57.00
Per User Per Month
Offerings
Pricing Offerings
Looker StudioMicrosoft 365
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*When billed annually.
More Pricing Information
Community Pulse
Looker StudioMicrosoft 365
Considered Both Products
Looker Studio
Chose Looker Studio
This is starting to feel redundant but we just Google Data Studio to supplement the areas that are lacking in our other BI tools. Because it's free it's an easy decision to make. It does not allow us the deep diving that we get with others but is often simpler to use, more …
Microsoft 365

No answer on this topic

Top Pros
Top Cons
Features
Looker StudioMicrosoft 365
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
7.7
53 Ratings
8% below category average
Microsoft 365
-
Ratings
Pixel Perfect reports7.337 Ratings00 Ratings
Customizable dashboards8.952 Ratings00 Ratings
Report Formatting Templates7.151 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
7.1
52 Ratings
12% below category average
Microsoft 365
-
Ratings
Drill-down analysis9.544 Ratings00 Ratings
Formatting capabilities8.248 Ratings00 Ratings
Integration with R or other statistical packages3.224 Ratings00 Ratings
Report sharing and collaboration7.451 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
8.0
52 Ratings
5% below category average
Microsoft 365
-
Ratings
Publish to Web8.146 Ratings00 Ratings
Publish to PDF8.645 Ratings00 Ratings
Report Versioning8.033 Ratings00 Ratings
Report Delivery Scheduling6.436 Ratings00 Ratings
Delivery to Remote Servers8.818 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
7.2
51 Ratings
12% below category average
Microsoft 365
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)9.651 Ratings00 Ratings
Location Analytics / Geographic Visualization9.248 Ratings00 Ratings
Predictive Analytics5.026 Ratings00 Ratings
Pattern Recognition and Data Mining5.02 Ratings00 Ratings
Best Alternatives
Looker StudioMicrosoft 365
Small Businesses
Supermetrics
Supermetrics
Score 9.3 out of 10
Google Workspace
Google Workspace
Score 9.1 out of 10
Medium-sized Companies
Mathematica
Mathematica
Score 8.2 out of 10
Google Workspace
Google Workspace
Score 9.1 out of 10
Enterprises
Sigma
Sigma
Score 9.2 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Looker StudioMicrosoft 365
Likelihood to Recommend
8.9
(54 ratings)
8.3
(240 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.5
(6 ratings)
Usability
8.5
(5 ratings)
7.5
(8 ratings)
Support Rating
6.7
(10 ratings)
8.9
(54 ratings)
Implementation Rating
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
Looker StudioMicrosoft 365
Likelihood to Recommend
Google
Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.
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Microsoft
I usually recommend Microsoft 365 to my clients to keep them away from the Exchange server (sorry!) Our business has a lot of issues with exchange email functions and copy machines. I always recommend they download the desktop version and use the online version as needed. You never know when you will be without an internet connection, but you can usually trust your laptop will have a decent charge, and you can still be productive! Let it sync when the powers are back on - or your connection is alive.
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Pros
Google
  • Self-service
  • Easy to use, point and click
  • Little to no training required
  • Easy to share internally and externally
  • Rich visualizations
  • Canned reports
  • Easy to copy/paste/dupe existing reports
  • Ability to join data sets
  • Easy integration with various data sources
  • Flexible data integrations, including lowest common denominator (CSV, XLS, G-Sheets)
  • Wide range of APIs
  • Secure / authentication via Google SSO
  • Easy to share / re-assign ownership of reports and data sources
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Microsoft
  • keeps me extremely organized. It is so easy to link calendars, emails, and documents.
  • keeps me well connected. It is so easy to send a quick message on teams or send an email to a group (for example, my particular team within the company).
  • easy to use. Everything is straightforward, making it easy to find an answer to a question. There is even a search option to figure out how to do something within Microsoft.
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Cons
Google
  • Few functionalities are very exclusive only for data studio.
  • It's time taking to load data and at the same time only single Data source can be connected.
  • When editing the reports you have to switch between Edit and View mode to see how does the change looks like.
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Microsoft
  • Microsoft 365 really needs to work on protection part. In complex environment it is not reliable as compared to its competitors like Proofpoint. There are many instances where it fails to perform effectively.
  • In SharePoint Online the versioning feature of the document needs to be improved by Microsoft. Sometimes when we have to roll back to the previous version it does not work as expected.
  • In Teams messaging and app permission policies can be improved. There are some settings where we have to add a lot of things manually.
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Likelihood to Renew
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Microsoft
There are many features of Office that we cannot replicate in any other tool. Plus people know it already. It's not going away anytime soon.
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Usability
Google
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
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Microsoft
While Microsoft 365 is an amazing toolset, its still a Microsoft product. Sadly, I think the quality control regarding updates has dropped a lot the last few years. Also, I think things like the new Outlook are no improvement. In my opinion, so many features are missing. Still they proceed to push this. Microsoft knows their suite is one of the only of its kind broadly used and because of that, in my opinion, they can pull whatever they want on the users and do that without issue.
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Support Rating
Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Microsoft
Over the past 8 years of using Microsoft 365, I have noticed that they change vendors often. This always leads to a poor experience in the beginning, then levels out after some time for the company to get things worked out. As a customer, it is really frustrating because I don't have time when something isn't working to have them "look into my issue" and get back with me. They have even closed a ticket I specifically told them to keep open. Your applications are only as good as the support.
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Implementation Rating
Google
No answers on this topic
Microsoft
Everything works and I use it all the time.
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Alternatives Considered
Google
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.
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Microsoft
Its very user-friendly, collaborative and efficient that boosts productivity using cloud tools. their security is strong and it provides data protection. There are regular updates that shields us from attackers too. It offers a wealth of learning resources, including tutorials, help articles and video guide to help users make the most of the application and personally upgrade their skills.
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Return on Investment
Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
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Microsoft
  • Positively, it has increased productivity and efficiency in creating templates and being able to systemize some of the protocols we are working on putting into place.
  • It has been a positive as well as most individuals and companies that we associate with also use MicroSoft 365 and therefore there is no need to have formats change in our documents when they open them up using another type of program.
  • Getting work done quickly.... One and Done!!!
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ScreenShots