Looker Studio vs. Microsoft 365

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker Studio
Score 8.1 out of 10
N/A
Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Microsoft 365
Score 8.6 out of 10
N/A
Microsoft 365 (formerly Office 365) is a Microsoft Cloud subscription service that includes Microsoft Office products (Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access). The software can be installed across multiple devices and ensures that users always have the most up-to-date version of the included Office applications.
$5
Per User Per Month
Pricing
Looker StudioMicrosoft 365
Editions & Modules
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Business Basic
$5.00
Per User Per Month
Individual
$5.84
*Per Month
Business - Apps
$8.25
Per User Per Month
Enterprise - F3
$10.00
Per User Per Month
Business Standard
$12.50
Per User Per Month
Business Premium
$20.00
Per User Per Month
Enterprise - E3
$32.00
Per User Per Month
Enterprise - E5
$57.00
Per User Per Month
Offerings
Pricing Offerings
Looker StudioMicrosoft 365
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*When billed annually.
More Pricing Information
Community Pulse
Looker StudioMicrosoft 365
Considered Both Products
Looker Studio
Chose Looker Studio
This is starting to feel redundant but we just Google Data Studio to supplement the areas that are lacking in our other BI tools. Because it's free it's an easy decision to make. It does not allow us the deep diving that we get with others but is often simpler to use, more …
Microsoft 365

No answer on this topic

Features
Looker StudioMicrosoft 365
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker Studio
7.1
62 Ratings
13% below category average
Microsoft 365
-
Ratings
Pixel Perfect reports6.743 Ratings00 Ratings
Customizable dashboards7.461 Ratings00 Ratings
Report Formatting Templates7.359 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker Studio
7.7
61 Ratings
1% below category average
Microsoft 365
-
Ratings
Drill-down analysis7.151 Ratings00 Ratings
Formatting capabilities7.257 Ratings00 Ratings
Integration with R or other statistical packages6.929 Ratings00 Ratings
Report sharing and collaboration9.759 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker Studio
8.2
60 Ratings
0% above category average
Microsoft 365
-
Ratings
Publish to Web8.353 Ratings00 Ratings
Publish to PDF8.853 Ratings00 Ratings
Report Versioning8.139 Ratings00 Ratings
Report Delivery Scheduling7.942 Ratings00 Ratings
Delivery to Remote Servers7.624 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker Studio
6.6
60 Ratings
16% below category average
Microsoft 365
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)7.360 Ratings00 Ratings
Location Analytics / Geographic Visualization7.857 Ratings00 Ratings
Predictive Analytics5.230 Ratings00 Ratings
Pattern Recognition and Data Mining6.06 Ratings00 Ratings
Best Alternatives
Looker StudioMicrosoft 365
Small Businesses
Supermetrics
Supermetrics
Score 9.7 out of 10
Google Workspace
Google Workspace
Score 9.1 out of 10
Medium-sized Companies
Supermetrics
Supermetrics
Score 9.7 out of 10
Google Workspace
Google Workspace
Score 9.1 out of 10
Enterprises
IBM Analytics Engine
IBM Analytics Engine
Score 7.2 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Looker StudioMicrosoft 365
Likelihood to Recommend
8.6
(56 ratings)
8.0
(242 ratings)
Likelihood to Renew
9.0
(1 ratings)
9.5
(6 ratings)
Usability
8.5
(7 ratings)
7.7
(13 ratings)
Support Rating
6.7
(10 ratings)
8.9
(54 ratings)
Implementation Rating
-
(0 ratings)
9.0
(2 ratings)
User Testimonials
Looker StudioMicrosoft 365
Likelihood to Recommend
Google
Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
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Microsoft
Microsoft 365 would be well suited for medium to large enterprises. This is where there are several hundreds or thousands of people. Since most everyone has used one of the applications the learning curve would be reduced. Another reason would be the ability to implement security measures to prevent access to sensitive data. This could justify the cost of an Enterprise license.
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Pros
Google
  • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
  • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
  • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
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Microsoft
  • Chat with teams and the integrations with the other apps, and many more smaller ones, like to-dos, news, and the recent Outlook integration.
  • Easy embedding on SharePoint to broadcast all the content created in the different tools.
  • The office package is still robust with the good things from the past and new additions.
Read full review
Cons
Google
  • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
  • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
  • Compare to competition they need to improve with notification things.
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Microsoft
  • Forms lack comprehensive features and parameters for detailed questioning for example cannot be directly linked with Power BI
  • Outlook email filters are not handy to use and require more detailing in terms of location past emails
  • Teams requires substantially large amounts of system resources which could be finetuned
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Likelihood to Renew
Google
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
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Microsoft
So far the Microsoft 365 platform provides features and tools that can cater to 100% of present organizations needs considering both technical and business necessities, however most features are not been effectively utilised at present. The current featureset is able to cover for most of the future needs of the business and technical functions.
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Usability
Google
Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
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Microsoft
Microsoft 365 is the gold standard for performing project tasks in a professional environment, enabling the quick transfer and exchange of files and ideas for team members who work locally and remotely. Its suite of tools is familiar and has evolved to being cloud based, allowing for files to be updated in real time from near and far.
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Reliability and Availability
Google
No answers on this topic
Microsoft
To-date Microsoft 365 platform has offered an amazing uptime and availability percentage per year compared to all other products which provide the stability and overall business resilience of their ecosystem which is a great relief for information technology service entitites which heavy rely on Microsoft offerings as a whole to redeliver their own custom products
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Performance
Google
No answers on this topic
Microsoft
The Microsoft 365 tools expects and demands a substantial amount of system resources to operate at optimal level and even more when integrated with other applications which is a downside, however given that external supporting tech factors such as fibre/broadband speed bandwidth, high speed RAM and ample storage resources are allocated the tools work error free providing robust communication
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Support Rating
Google
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
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Microsoft
Over the past 8 years of using Microsoft 365, I have noticed that they change vendors often. This always leads to a poor experience in the beginning, then levels out after some time for the company to get things worked out. As a customer, it is really frustrating because I don't have time when something isn't working to have them "look into my issue" and get back with me. They have even closed a ticket I specifically told them to keep open. Your applications are only as good as the support.
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In-Person Training
Google
No answers on this topic
Microsoft
The resellers involved with selling Microsoft products are reluctant to provide in person specialist trainings to consumers due to the fact of costs of economies of scale and is not provided free of charge most of the time. In Person trainings needs to be agreed to at the initiation of projects and implementations for better ROI.
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Online Training
Google
No answers on this topic
Microsoft
The standard training offered with 3rd part resellers are fairly standard and covers the basic workability however the trainings needs to be specifically customised according to unique requirements of the organizations. for example an MSP would need to master specific communications verticals within Microsoft 365 whereas and online store using Microsoft 365 would needs to master a different set of tools within the suite to get the best ROI post implementation.
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Implementation Rating
Google
No answers on this topic
Microsoft
The Microsoft support partners are more than capable of handling implementations and dealing with unprecedented errors during the implementations. Not part of the implementation though the setup was done with minimum misconfigurations which is evident with present live setup which works fine without any bugs and gaps at present context.
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Alternatives Considered
Google
Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
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Microsoft
Typically I prefer working with companies with Microsoft 365 as their main tool because they're usually a fast growing company with a global presence. I like using it for work because it's easy to collaborate, share, review, comment, reply in any of the tools. The mobile app for Outlook and Teams are lifesavers when we're constantly traveling and you can join meetings on the mobile Teams to never miss a beat.
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Contract Terms and Pricing Model
Google
No answers on this topic
Microsoft
Microsoft pricing is not very expensive and yet not very cheap as well, and it hovers in between the baseline. The charges are mostly based on the tier level partners who charge based on their individual reputation in the market. Power negotiation will lead to cost effective and attractive pricing
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Scalability
Google
No answers on this topic
Microsoft
Multiple tools within the same platform have been deployed successfully within different functional technical and non technical teams such as Devops, SOC, NOC, Shared services, Managed services, Global Information technology, Cloud operations, Finance, Administration, human resources and all these teams collaborate while maintaining central uniformity in terms of global standards who are dispersed in different geographical locations with ease
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Professional Services
Google
No answers on this topic
Microsoft
Have not directly obtained professional services from Microsoft but rather obtained specialized services such as implementations and configurations, setting up and integration support with Microsoft authorized suppliers, 3rd parties, and resellers, which has been a pleasant experience. Again the level of delivery quality on professional services is based on the level of hands on exposure of the 3rd party
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Return on Investment
Google
  • Free, so the only investment is time
  • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
  • The time spent formatting the templates or building connectors can have a negative impact on ROI
  • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
Read full review
Microsoft
  • We have a lot of nonprofit users, so they have a good ROI.
  • I like the constant updates without having to purchase the software repeatedly.
  • I used to purchase each Office (insert year here) often, so the software was up to date and had the newest options and connectors. I think my return on investment would have been much better if Microsoft had updated those versions to keep them current; after all, we did pay for them.
  • Microsoft 365's offering a monthly fee or a discount for a year helps, and you can look at it as a free backup if you have everything set to back up to One Drive. (Cloud-based document filing you can access anywhere ( with an internet connection)—you Can't beat that!)
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ScreenShots