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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker Studio

    Score8.2 out of 10
    N/ALooker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    Microsoft 365

    Score8.7 out of 10
    N/AMicrosoft 365 (formerly Office 365) is a Microsoft Cloud subscription service that includes Microsoft Office products (Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access). The software can be installed across multiple devices and ensures that users always have the most up-to-date version of the included Office applications.

    $5

    Per User Per Month

    Pricing
    Looker StudioMicrosoft 365
    Editions & Modules
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    Business Basic
    $5.00
    Per User Per Month
    Individual
    $5.84
    *Per Month
    Business - Apps
    $8.25
    Per User Per Month
    Enterprise - F3
    $10.00
    Per User Per Month
    Business Standard
    $12.50
    Per User Per Month
    Business Premium
    $20.00
    Per User Per Month
    Enterprise - E3
    $32.00
    Per User Per Month
    Enterprise - E5
    $57.00
    Per User Per Month
    Offerings
    Pricing Offerings
    Looker StudioMicrosoft 365
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—*When billed annually.
    More Pricing Information
    Community Pulse
    Looker StudioMicrosoft 365
    Considered Both Products
    Google
    Chose Looker Studio
    -Easy to use
    -Self-service
    -Point and click
    Incentivized
    Chose Looker Studio
    This is starting to feel redundant but we just Google Data Studio to supplement the areas that are lacking in our other BI tools. Because it's free it's an easy decision to make. It does not allow us the deep diving that we get with others but is often simpler to use, more …
    Incentivized
    Microsoft
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    40 Answers
    96%
    Would buy again
    195 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    38 Answers
    97%
    Delivers good value for the price
    179 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    40 Answers
    98%
    Happy with the feature set
    198 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    31 Answers
    94%
    Lived up to sales and marketing promises
    134 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    33 Answers
    95%
    Implementation went as expected
    142 Answers
    Features
    Looker StudioMicrosoft 365
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker Studio and Microsoft 365
    Feature
    Looker Studio
    7.0
    62 Ratings
    14% below category average
    Microsoft 365
    -
    Ratings
    Pixel Perfect reports6.643 Ratings00 Ratings
    Customizable dashboards7.361 Ratings00 Ratings
    Report Formatting Templates7.259 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker Studio and Microsoft 365
    Feature
    Looker Studio
    7.7
    61 Ratings
    2% below category average
    Microsoft 365
    -
    Ratings
    Drill-down analysis6.851 Ratings00 Ratings
    Formatting capabilities7.057 Ratings00 Ratings
    Integration with R or other statistical packages7.129 Ratings00 Ratings
    Report sharing and collaboration9.759 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker Studio and Microsoft 365
    Feature
    Looker Studio
    8.1
    60 Ratings
    1% below category average
    Microsoft 365
    -
    Ratings
    Publish to Web8.453 Ratings00 Ratings
    Publish to PDF8.753 Ratings00 Ratings
    Report Versioning8.139 Ratings00 Ratings
    Report Delivery Scheduling7.942 Ratings00 Ratings
    Delivery to Remote Servers7.524 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker Studio and Microsoft 365
    Feature
    Looker Studio
    6.6
    60 Ratings
    16% below category average
    Microsoft 365
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.160 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.757 Ratings00 Ratings
    Predictive Analytics5.330 Ratings00 Ratings
    Pattern Recognition and Data Mining6.36 Ratings00 Ratings
    Best Alternatives
    Looker StudioMicrosoft 365
    Small Businesses
    Chartio (discontinued)
    Score7.5 out of 10
    Google Workspace
    Score9.1 out of 10
    Medium-sized Companies
    Jet Reports
    Score9.5 out of 10
    Google Workspace
    Score9.1 out of 10
    Enterprises
    Kibana
    Score8.4 out of 10
    Microsoft 365 Business Premium
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Looker StudioMicrosoft 365
    Likelihood to Recommend
    8.3
    (63 ratings)
    8.4
    (262 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    9.5
    (6 ratings)
    Usability
    8.4
    (14 ratings)
    8.7
    (30 ratings)
    Support Rating
    6.7
    (10 ratings)
    8.9
    (54 ratings)
    Implementation Rating
    -
    (0 ratings)
    9.0
    (2 ratings)
    User Testimonials
    Looker StudioMicrosoft 365
    Likelihood to Recommend
    Google
    Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
    Incentivized
    Read full review
    Microsoft
    Microsoft 365 would be well suited for medium to large enterprises. This is where there are several hundreds or thousands of people. Since most everyone has used one of the applications the learning curve would be reduced. Another reason would be the ability to implement security measures to prevent access to sensitive data. This could justify the cost of an Enterprise license.
    Incentivized
    Read full review
    Pros
    Google
    • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
    • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
    • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
    Incentivized
    Read full review
    Microsoft
    • Chat with teams and the integrations with the other apps, and many more smaller ones, like to-dos, news, and the recent Outlook integration.
    • Easy embedding on SharePoint to broadcast all the content created in the different tools.
    • The office package is still robust with the good things from the past and new additions.
    Incentivized
    Read full review
    Cons
    Google
    • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
    • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
    • Compare to competition they need to improve with notification things.
    Incentivized
    Read full review
    Microsoft
    • Slack is 1000x better than teams. Why put a 250 limit on a chat? Our company hasn't moved fully to channels and it's making us lose transparency. Plus, the teams channels we do have nobody is going to. 90% loss in visibility and engagement.
    • Teams for web meetings. I think the UI/UX should match Zoom which is the standard for all our customers. They don't like it when we use Teams.
    • Chats and Channels need to somehow be on one screen automatically without having to choose that view because majority of our company hasn't opened Teams Channels and only stays in chats.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
    Incentivized
    Read full review
    Microsoft
    There are many features of Office that we cannot replicate in any other tool. Plus people know it already. It's not going away anytime soon.
    Incentivized
    Read full review
    Usability
    Google
    Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
    Incentivized
    Read full review
    Microsoft
    Microsoft 365 is the gold standard for performing project tasks in a professional environment, enabling the quick transfer and exchange of files and ideas for team members who work locally and remotely. Its suite of tools is familiar and has evolved to being cloud based, allowing for files to be updated in real time from near and far.
    Incentivized
    Read full review
    Support Rating
    Google
    I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
    Incentivized
    Read full review
    Microsoft
    Over the past 8 years of using Microsoft 365, I have noticed that they change vendors often. This always leads to a poor experience in the beginning, then levels out after some time for the company to get things worked out. As a customer, it is really frustrating because I don't have time when something isn't working to have them "look into my issue" and get back with me. They have even closed a ticket I specifically told them to keep open. Your applications are only as good as the support.
    Incentivized
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    Microsoft
    Everything works and I use it all the time.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
    Incentivized
    Read full review
    Microsoft
    Its very user-friendly, collaborative and efficient that boosts productivity using cloud tools. their security is strong and it provides data protection. There are regular updates that shields us from attackers too. It offers a wealth of learning resources, including tutorials, help articles and video guide to help users make the most of the application and personally upgrade their skills.
    Read full review
    Return on Investment
    Google
    • Free, so the only investment is time
    • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
    • The time spent formatting the templates or building connectors can have a negative impact on ROI
    • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
    Incentivized
    Read full review
    Microsoft
    • We have a lot of nonprofit users, so they have a good ROI.
    • I like the constant updates without having to purchase the software repeatedly.
    • I used to purchase each Office (insert year here) often, so the software was up to date and had the newest options and connectors. I think my return on investment would have been much better if Microsoft had updated those versions to keep them current; after all, we did pay for them.
    • Microsoft 365's offering a monthly fee or a discount for a year helps, and you can look at it as a free backup if you have everything set to back up to One Drive. (Cloud-based document filing you can access anywhere ( with an internet connection)—you Can't beat that!)
    Read full review
    ScreenShots