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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker

    Score8.1 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A

    Salesforce CRM Analytics

    Score8.5 out of 10
    N/ASalesforce CRM Analytics (formerly Tableau CRM) is a cloud-based business intelligence solutions and analytics software. It provides users with automated data discovery, CRM-connected analytics, top-down views of data, augmented analytics, predictive insights, and customizable data visualization tools.

    $125

    per month

    Pricing
    LookerSalesforce CRM Analytics
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    LookerSalesforce CRM Analytics
    Free Trial
    YesNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsMust contact sales team for pricing.—
    More Pricing Information
    Community Pulse
    LookerSalesforce CRM Analytics
    Considered Both Products
    Google
    Chose Looker
    Looker is free, so it's certainly better bang for your buck. It's a good platform for someone who just needs a quick way to look at the data they have. It doesn't have some of the advanced functionality that Tableau has, but it integrates well with the Google ecosystem, so it's …
    Incentivized
    Chose Looker
    We haven't had a proper benchmarking done. We might consider looking at other options, but this thing is deeply integrated into our platform, so not anytime soon.
    Incentivized
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    98%
    Would buy again
    85 Answers
    73%
    Would buy again
    8 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    75 Answers
    89%
    Delivers good value for the price
    8 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    87 Answers
    91%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    55 Answers
    100%
    Lived up to sales and marketing promises
    11 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    69 Answers
    90%
    Implementation went as expected
    9 Answers
    Features
    LookerSalesforce CRM Analytics
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    7.4
    134 Ratings
    10% below category average
    Salesforce CRM Analytics
    7.8
    48 Ratings
    5% below category average
    Pixel Perfect reports6.5110 Ratings7.541 Ratings
    Customizable dashboards8.2133 Ratings8.548 Ratings
    Report Formatting Templates7.5115 Ratings7.546 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    6.8
    132 Ratings
    16% below category average
    Salesforce CRM Analytics
    7.8
    49 Ratings
    3% below category average
    Drill-down analysis6.3128 Ratings8.548 Ratings
    Formatting capabilities6.6130 Ratings7.548 Ratings
    Integration with R or other statistical packages5.655 Ratings7.537 Ratings
    Report sharing and collaboration8.8131 Ratings7.546 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    7.9
    128 Ratings
    4% below category average
    Salesforce CRM Analytics
    8.1
    47 Ratings
    1% below category average
    Publish to Web7.7105 Ratings9.037 Ratings
    Publish to PDF7.8113 Ratings7.044 Ratings
    Report Versioning7.984 Ratings8.543 Ratings
    Report Delivery Scheduling8.2110 Ratings8.540 Ratings
    Delivery to Remote Servers00 Ratings7.534 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    6.6
    128 Ratings
    19% below category average
    Salesforce CRM Analytics
    7.4
    45 Ratings
    8% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.7124 Ratings8.042 Ratings
    Location Analytics / Geographic Visualization7.5110 Ratings6.540 Ratings
    Predictive Analytics4.66 Ratings7.042 Ratings
    Pattern Recognition and Data Mining00 Ratings8.02 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    7.3
    128 Ratings
    15% below category average
    Salesforce CRM Analytics
    9.0
    48 Ratings
    6% above category average
    Multi-User Support (named login)7.5120 Ratings9.046 Ratings
    Role-Based Security Model7.2105 Ratings8.546 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)7.2122 Ratings9.042 Ratings
    Report-Level Access Control7.360 Ratings9.02 Ratings
    Single Sign-On (SSO)00 Ratings9.541 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    5.2
    95 Ratings
    39% below category average
    Salesforce CRM Analytics
    6.7
    45 Ratings
    14% below category average
    Responsive Design for Web Access4.991 Ratings7.543 Ratings
    Mobile Application5.01 Ratings7.034 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile5.885 Ratings6.539 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Looker and Salesforce CRM Analytics
    Feature
    Looker
    -
    Ratings
    Salesforce CRM Analytics
    8.2
    33 Ratings
    6% above category average
    REST API00 Ratings8.031 Ratings
    Javascript API00 Ratings8.529 Ratings
    iFrames00 Ratings8.525 Ratings
    Java API00 Ratings8.528 Ratings
    Themeable User Interface (UI)00 Ratings7.528 Ratings
    Customizable Platform (Open Source)00 Ratings8.527 Ratings
    Best Alternatives
    LookerSalesforce CRM Analytics
    Small Businesses
    Cyfe
    Score4 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Sisense
    Score6.9 out of 10
    Sisense
    Score6.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LookerSalesforce CRM Analytics
    Likelihood to Recommend
    8.0
    (134 ratings)
    9.1
    (51 ratings)
    Likelihood to Renew
    9.2
    (8 ratings)
    -
    (0 ratings)
    Usability
    8.8
    (12 ratings)
    8.5
    (10 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (14 ratings)
    7.7
    (6 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    6.0
    (1 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.5
    (51 ratings)
    8.1
    (41 ratings)
    Data Sources
    7.3
    (51 ratings)
    7.7
    (41 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    LookerSalesforce CRM Analytics
    Likelihood to Recommend
    Google
    When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
    Incentivized
    Read full review
    Salesforce
    For us it really comes down to that book management and next best contact for our advisors. When we're thinking about a book of business that may range, depending on the advisor, from 400 clients to a thousand clients, how do they really optimize their time? Who do they call next? Who do they work with to make sure not only they're keeping those clients engaged, they're not leaving the firm going to other advisors who they haven't talked to in a while who might need their attention. That's really where that CRM analytics is really proven pretty powerful for us.
    Incentivized
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    Pros
    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
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    Salesforce
    • Interactive Dashboards, it [consists] of wide variety of charts
    • Data from different sources can be easily integrated with it
    • Security, it provides easy way to secure and share the information with the users
    • Support actions like opening hyperlink etc
    • Almost everything can be done from configuration
    • Data can easily be managed from dataflow.
    Incentivized
    Read full review
    Cons
    Google
    • Documentation is scarce, and very difficult to find when you need it.
    • Pricing is unclear, particularly as you look to scale your reports across the business.
    • Data from other sources is not represented in the system as well as first party Google services.
    Incentivized
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    Salesforce
    • Implementation takes time and resources. It is a heavy lift to implement and at first, it can take a little bit of time to understand what you are looking at. But once it's implemented it's easy to get started.
    • Without any BI expertise or resources available to your organization, the implementation of this is difficult. If you aren't used to BI tools and don't have an expert in house, the terminology can be difficult to understand at first.
    • Their support is not on hand to help you if you encounter any issues, at least not on all the plans or the basic plans. Real-time support service is an add-on, so you'll need to be patient if you require help or pay extra money.
    • More functionality for the tool is needed to compete with other heavyweights in the arena like Tableau, Qlik, and Microstrategy. Still lacks the robustness, functionality, and flexibility other competing products possess.
    Incentivized
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    Likelihood to Renew
    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
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    Salesforce
    No answers on this topic
    Usability
    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
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    Salesforce
    For someone who don't have coding background, this could be a useful tool and fairly easy to learn and use given the good support. However, if you know other open source tools, it would be much easier to use the other tools and the knowledge is more transferable in the future.
    Incentivized
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    Reliability and Availability
    Google
    No objections
    Incentivized
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    Salesforce
    No answers on this topic
    Performance
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
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    Salesforce
    No answers on this topic
    Support Rating
    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
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    Salesforce
    I was not able to be in interaction much with Salesforce support team since every feature works the way it should be working. So far I have not experienced any bug or major glitches that would delay the result of my work and performance. There is also a hotline in our company for Salesforce issue but so far I have not used it.
    Incentivized
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    Implementation Rating
    Google
    Very satisfied, easy to implement
    Incentivized
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    Salesforce
    An implementation partner would certainly result in greater output in a more efficient amount of time. However, I have found implementation partners to be extremely expensive for the output received (at least working for a non-profit company they are frequently unaffordable). Internal implementation does help with usable output though since internal knowledge would better know the data architecture and business processes
    Incentivized
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    Alternatives Considered
    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
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    Salesforce
    Tableau is the absolute top of the class when it comes to business intelligence, but it doesn't make sense for every business case. In our case, we needed a simple data visualization platform for our CRM platform and sales pipeline. Salesforce Analytics, while nowhere near as robust, did the job we needed it to do perfectly in a significantly more cost-effective manner.
    Incentivized
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    Contract Terms and Pricing Model
    Google
    Perfect price to performance
    Incentivized
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    Salesforce
    No answers on this topic
    Return on Investment
    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
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    Salesforce
    • I would say it's been positive just because as a company, anyone that has access to it can go in there and pull any company information and we're very up to date then on all of our client base. So I would say it's been a very positive impact.
    Incentivized
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    ScreenShots

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.