Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Looker
Score 8.3 out of 10
N/A
Looker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A
Twilio Segment
Score 8.2 out of 10
N/A
Segment is a customer data platform that helps engineering teams at companies like Tradesy, TIME, Inc., Gap, Lending Tree, PayPal, and Fender, etc., achieve time and cost savings on their data infrastructure, which was acquired by Twilio November 2020. The vendor says they also enable Product, BI, and Marketing teams to access 200+ tools (Mixpanel, Salesforce, Marketo, Redshift, etc.) to better understand and optimize customer preferences for growth— all integrations are pre-built and…
$120
per month
Pricing
LookerTwilio Segment
Editions & Modules
No answers on this topic
Free
$0.00
Includes 1,000 visitors/mo
Team
$120.00
Includes 10,000 visitors/mo
Business
Contact Sales
Custom Volume
Offerings
Pricing Offerings
LookerTwilio Segment
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsMust contact sales team for pricing.
More Pricing Information
Community Pulse
LookerTwilio Segment
Considered Both Products
Looker
Chose Looker
Looker was, hands down, better than any other products we looked at. It was far easier to get started and keep moving because of Looker's internal programming language and data definition language, LookML. We were up and going in just a few days and were creating advanced …
Chose Looker
Mode & Chartio require user to write SQL. Looker – Looker has very powerful data modeling layer – LookML that allows data engineers to abstract end users away from the complexity of underlying data (and SQL). End users can perform analysis by selecting dimensions, measures, …
Twilio Segment

No answer on this topic

Top Pros
Top Cons
Features
LookerTwilio Segment
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
Looker
8.0
116 Ratings
2% below category average
Twilio Segment
-
Ratings
Pixel Perfect reports7.495 Ratings00 Ratings
Customizable dashboards8.7115 Ratings00 Ratings
Report Formatting Templates7.999 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
Looker
8.1
116 Ratings
1% above category average
Twilio Segment
-
Ratings
Drill-down analysis8.1112 Ratings00 Ratings
Formatting capabilities7.4114 Ratings00 Ratings
Integration with R or other statistical packages8.147 Ratings00 Ratings
Report sharing and collaboration8.7116 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
Looker
8.5
112 Ratings
2% above category average
Twilio Segment
-
Ratings
Publish to Web8.294 Ratings00 Ratings
Publish to PDF8.8100 Ratings00 Ratings
Report Versioning8.275 Ratings00 Ratings
Report Delivery Scheduling8.997 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
Looker
6.7
113 Ratings
17% below category average
Twilio Segment
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)7.9109 Ratings00 Ratings
Location Analytics / Geographic Visualization7.597 Ratings00 Ratings
Predictive Analytics4.66 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
Looker
8.3
112 Ratings
2% below category average
Twilio Segment
-
Ratings
Multi-User Support (named login)8.8106 Ratings00 Ratings
Role-Based Security Model8.093 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)8.2106 Ratings00 Ratings
Report-Level Access Control8.145 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
Looker
5.8
84 Ratings
30% below category average
Twilio Segment
-
Ratings
Responsive Design for Web Access6.781 Ratings00 Ratings
Mobile Application5.01 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile6.575 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Looker
-
Ratings
Twilio Segment
7.6
2 Ratings
8% below category average
Tag library00 Ratings8.01 Ratings
Tag variable mapping00 Ratings8.01 Ratings
Ease of writing custom tags00 Ratings8.01 Ratings
Rules-driven tag execution00 Ratings7.01 Ratings
Tag performance monitoring00 Ratings7.01 Ratings
Page load times00 Ratings8.01 Ratings
Mobile app tagging00 Ratings7.01 Ratings
Library of JavaScript extensions00 Ratings7.52 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Looker
-
Ratings
Twilio Segment
7.6
2 Ratings
7% below category average
Standard visitor segmentation00 Ratings8.02 Ratings
Behavioral visitor segmentation00 Ratings7.52 Ratings
Traffic allocation control00 Ratings7.02 Ratings
Website personalization00 Ratings8.01 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Looker
-
Ratings
Twilio Segment
8.3
3 Ratings
2% below category average
Account Scoring00 Ratings8.52 Ratings
Customer Data Governance00 Ratings9.02 Ratings
Data Connectors00 Ratings8.73 Ratings
Data Enhancement00 Ratings8.02 Ratings
Data Ingestion00 Ratings8.73 Ratings
Data Storage00 Ratings8.52 Ratings
Data Visibility00 Ratings8.02 Ratings
Event Data00 Ratings8.02 Ratings
Identity Resolution00 Ratings7.52 Ratings
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LookerTwilio Segment
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BrightGauge
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Score 8.9 out of 10
Bloomreach Composable Personalization Cloud
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Score 8.8 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
Enterprises
Jaspersoft Community Edition
Jaspersoft Community Edition
Score 9.7 out of 10
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Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
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User Ratings
LookerTwilio Segment
Likelihood to Recommend
8.5
(117 ratings)
8.7
(21 ratings)
Likelihood to Renew
9.5
(7 ratings)
-
(0 ratings)
Usability
8.8
(12 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
6.0
(1 ratings)
-
(0 ratings)
Support Rating
8.8
(14 ratings)
7.7
(8 ratings)
Implementation Rating
10.0
(1 ratings)
-
(0 ratings)
Configurability
10.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
10.0
(1 ratings)
-
(0 ratings)
Ease of integration
10.0
(1 ratings)
-
(0 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
Professional Services
10.0
(1 ratings)
-
(0 ratings)
Vendor post-sale
10.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
LookerTwilio Segment
Likelihood to Recommend
Google
As a Sales, it suited me to use such well-developed software with a nice dashboard that could navigate between my prospects, visualize the numbers of clients, and check my achievements for each quarter. That would help me understand my performance and record the data I needed for myself as a salesperson.
Read full review
Twilio
Best suited: - Merging emails coming from: Facebook leads forms, Unbounce or landing pages forms, Google forms, any other kind of lead generation tool and bundling all that information together for a single user "profile". - Passing events generated in multiple applications by the same user (product selected in web, product discarded in cart, etc) and delivering those events into other applications (like a CRM) Less appropriate: - Reading/updating data directly from segment from a frontend application
Read full review
Pros
Google
  • Show visited pages - sessions, pageviews - which programs are viewed the most.
  • Displays session source/medium views to see where users are coming from.
  • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
  • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
  • Our clients like to see the top pages visited for a month.
  • I like the drop-and-drag approach, and building charts is a little easier than it was before.
Read full review
Twilio
  • Multi-platform. Segment has easy integrations in many different web, backend, and app platforms/frameworks. We use the Segment SDK in Android and iOS as well as our node.js backend.
  • Segment is fairly affordable for early-stage companies that are trying out different analytics software. The "developer" plan is free and is suitable for most companies with products that have a small user base.
  • The UI is great! It is extremely intuitive and easy-to-learn, and this made it take very little time to integrate this software into our analytics and marketing workflows.
Read full review
Cons
Google
  • I wish I could get more granular in the Google ad data, such as down to the campaign type, instead of having to see only all campaigns.
  • The setup can be time-consuming if you're not using the product regularly.
  • Editing the dashboard requires a few logins; I wish it was more seamless.
Read full review
Twilio
  • More and richer sources. For example, MailChimp is a source but the data you get from MailChimp is quite limited. I ended up writing my own scripts to take better advantage of MailChimp's API because Segment's integration was lacking.
  • Better examples on how to set up event tracking. Pageview tracking is easy enough, but it would be nice if they had a sample app and corresponding code for it and showed you, via Git commits, how to add various kinds of events.
Read full review
Likelihood to Renew
Google
We are very haooy with Looker, it provides us with all the funciomalities we need for both the day to day oerformance tracking and longer periods reporting. It is easy to use for account managers, configurable and customizable for soecialists and what is most imoortant, our clinets generally really love it
Read full review
Twilio
No answers on this topic
Usability
Google
Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
Read full review
Twilio
No answers on this topic
Reliability and Availability
Google
No objections
Read full review
Twilio
No answers on this topic
Performance
Google
Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
Read full review
Twilio
No answers on this topic
Support Rating
Google
Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
Read full review
Twilio
Over the period it took us to set up, we kept going back to their enablement team to help us with the setup, and they were always ready and were very helpful in the entire process. Even with their documentation, they took the time out to help us work through the process. We've never had a message/email unanswered for more than an hour on working days.
Read full review
Implementation Rating
Google
Very satisfied, easy to implement
Read full review
Twilio
No answers on this topic
Alternatives Considered
Google
Looker gives you options to integrate external APIs with great ease. Our data analytics team is able to easily use multiple data sources as input to the Looker dashboard, and everything is consolidated in one single Dashboard. You also have an option for Shared folders to be accessed by multiple people. The reporting system is perfect and has a wide range of options/reporting options that can be implemented.
Read full review
Twilio
We chose Twilio Segment for the good API integration and node resources, I would use Ontraport again, particularly if I didn't have the requirements for API and development/platform integration. Certainly the set up and management is easy and seamless with both the API and the user interface to use depending on circumstances and requirements.
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Contract Terms and Pricing Model
Google
Perfect price to performance
Read full review
Twilio
No answers on this topic
Return on Investment
Google
  • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
  • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
  • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
Read full review
Twilio
  • Segment has enabled us to get a full view of our front end activity, join it to our back-end activity, and get full visibility into our funnels and user activity.
  • Segment lets us send events to ad tools with a full audit trail so all the numbers line up.
  • Segment also brings data from other sources into our data warehouse, saving our data engineering time from building commodity connectors.
Read full review
ScreenShots

Looker Screenshots

Screenshot of a Looker dashboard with a geo chart.

Twilio Segment Screenshots

Screenshot of Destinations CatalogScreenshot of Destinations Main OverviewScreenshot of Sources Main OverviewScreenshot of DebuggerScreenshot of DocsScreenshot of Destination Settings