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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker

    Score8.1 out of 10
    N/ALooker is a BI application with an analytics-oriented application server that sits on top of relational data stores. It includes an end-user interface for exploring data, a reusable development paradigm for data discovery, and an API for supporting data in other systems.N/A

    Zapier

    Score8.9 out of 10
    N/AThe Zapier Automation Platform designed to integrate data between web apps. It is scaled for small to mid-sized businesses, with a functional but limited free version of the program.

    $29.99

    per month 750 tasks per month

    Pricing
    LookerZapier
    Editions & Modules
    No answers on this topic
    Starter
    $29.99
    per month 750 tasks per month
    Professional
    $73.50
    per month 2k tasks per month
    Team
    $103.50
    per month 2k tasks per month
    Company
    Contact Sales
    Offerings
    Pricing Offerings
    LookerZapier
    Free Trial
    YesNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional DetailsMust contact sales team for pricing.33% discount for annual pricing.
    More Pricing Information
    Community Pulse
    LookerZapier
    Considered Both Products
    Google
    No answer on this topic
    Zapier
    Chose Zapier
    We started out very quickly with Zapier, and it worked very well for us an organization, and have simply scaled on that specific platform. While we have used and tested some others, we decided at the end to stay with Zapier due to the extent of adoption across the …
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    85 Answers
    94%
    Would buy again
    47 Answers
    Delivers good value for the price
    99%
    Delivers good value for the price
    75 Answers
    92%
    Delivers good value for the price
    44 Answers
    Happy with the feature set
    100%
    Happy with the feature set
    87 Answers
    96%
    Happy with the feature set
    48 Answers
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    55 Answers
    93%
    Lived up to sales and marketing promises
    43 Answers
    Implementation went as expected
    97%
    Implementation went as expected
    69 Answers
    98%
    Implementation went as expected
    46 Answers
    Features
    LookerZapier
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker and Zapier
    Feature
    Looker
    7.4
    134 Ratings
    10% below category average
    Zapier
    -
    Ratings
    Pixel Perfect reports6.5110 Ratings00 Ratings
    Customizable dashboards8.2133 Ratings00 Ratings
    Report Formatting Templates7.5115 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker and Zapier
    Feature
    Looker
    6.8
    132 Ratings
    16% below category average
    Zapier
    -
    Ratings
    Drill-down analysis6.3128 Ratings00 Ratings
    Formatting capabilities6.6130 Ratings00 Ratings
    Integration with R or other statistical packages5.655 Ratings00 Ratings
    Report sharing and collaboration8.8131 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker and Zapier
    Feature
    Looker
    7.9
    128 Ratings
    4% below category average
    Zapier
    -
    Ratings
    Publish to Web7.7105 Ratings00 Ratings
    Publish to PDF7.8113 Ratings00 Ratings
    Report Versioning7.984 Ratings00 Ratings
    Report Delivery Scheduling8.2110 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker and Zapier
    Feature
    Looker
    6.6
    128 Ratings
    19% below category average
    Zapier
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.7124 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.5110 Ratings00 Ratings
    Predictive Analytics4.66 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker and Zapier
    Feature
    Looker
    7.3
    128 Ratings
    15% below category average
    Zapier
    -
    Ratings
    Multi-User Support (named login)7.5120 Ratings00 Ratings
    Role-Based Security Model7.2105 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)7.2122 Ratings00 Ratings
    Report-Level Access Control7.360 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker and Zapier
    Feature
    Looker
    5.2
    95 Ratings
    39% below category average
    Zapier
    -
    Ratings
    Responsive Design for Web Access4.991 Ratings00 Ratings
    Mobile Application5.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile5.885 Ratings00 Ratings
    Cloud Data Integration
    Comparison of Cloud Data Integration features of Looker and Zapier
    Feature
    Looker
    -
    Ratings
    Zapier
    9.3
    107 Ratings
    14% above category average
    Pre-built connectors00 Ratings9.6103 Ratings
    Connector modification00 Ratings9.091 Ratings
    Support for real-time and batch integration00 Ratings8.389 Ratings
    Data quality services00 Ratings9.672 Ratings
    Data security features00 Ratings9.871 Ratings
    Monitoring console00 Ratings9.580 Ratings
    Best Alternatives
    LookerZapier
    Small Businesses
    Cyfe
    Score4 out of 10
    Make
    Score9.3 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    IBM App Connect
    Score9 out of 10
    Enterprises
    Sisense
    Score6.9 out of 10
    Workato
    Score9.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LookerZapier
    Likelihood to Recommend
    8.0
    (134 ratings)
    9.4
    (112 ratings)
    Likelihood to Renew
    9.2
    (8 ratings)
    10.0
    (1 ratings)
    Usability
    8.8
    (12 ratings)
    9.7
    (11 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.8
    (14 ratings)
    1.0
    (10 ratings)
    Implementation Rating
    10.0
    (1 ratings)
    -
    (0 ratings)
    Configurability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    10.0
    (1 ratings)
    -
    (0 ratings)
    Data Sharing and Collaboration
    8.5
    (51 ratings)
    -
    (0 ratings)
    Data Sources
    7.3
    (51 ratings)
    -
    (0 ratings)
    Ease of integration
    10.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    LookerZapier
    Likelihood to Recommend
    Google
    When data drives potential for new orders, Looker earns its place in our tech stack. If, on the other hand, we are hoping for pipeline generation, Looker is useful if you are willing to repeatedly go check customer utilizations .... it is not appropriate if you are hoping to automate data analysis for this purpose.
    Incentivized
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    Zapier
    If you have processes that are now managed and controlled using a spreadsheet, Zapier will give you a lot more control over what is happening and will help you increase productivity by eliminating simple steps such as sending emails and sharing information with your colleagues. It frees time for very transactional activities.
    Incentivized
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    Pros
    Google
    • Show visited pages - sessions, pageviews - which programs are viewed the most.
    • Displays session source/medium views to see where users are coming from.
    • It shows the video titles, URLs, and event counts so we can monitor the performance of our videos.
    • It gives a graphic face to the numbers, such as using bar charts, pie graphs, and other charts to show user trends or which channels are driving engagement.
    • Our clients like to see the top pages visited for a month.
    • I like the drop-and-drag approach, and building charts is a little easier than it was before.
    Incentivized
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    Zapier
    • Ease of use - multiple people in the organization can set up and run Zaps per their specific use cases without much training.
    • Connectivity - Zapier is able to connect to multiple applications we use on a regular basis.
    • Functionality - Zapier provides embedded functionality within the app itself (email, data conversion), but also appropriate triggers and actions for apps it connects to.
    • Versatile - Zapier can execute complicated and simple tasks and thus has many use cases.
    Incentivized
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    Cons
    Google
    • Documentation is scarce, and very difficult to find when you need it.
    • Pricing is unclear, particularly as you look to scale your reports across the business.
    • Data from other sources is not represented in the system as well as first party Google services.
    Incentivized
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    Zapier
    • Being able to turn off one leg of a Zap without having to delete it or turn the whole Zap off
    • Not all fields populate when using certain aspects of Salesforce, but that could be an SF issue
    • Communication when support is actually needed basically doesn't happen
    Incentivized
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    Likelihood to Renew
    Google
    I give it this rating because it deems as effective, I am able to complete majority of my tasks using this app. It is very helpful when analyzing the data provided and shown in the app and it's just overall a great app for Operational use, despite the small hiccups it has (live data).
    Incentivized
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    Zapier
    Zapier is now very much an integral part of our business and we could not operate without it!
    Incentivized
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    Usability
    Google
    Looker is relatively easy to use, even as it is set up. The customers for the front-end only have issues with the initial setup for looker ml creations. Other "looks" are relatively easy to set up, depending on the ETL and the data which is coming into Looker on a regular basis.
    Incentivized
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    Zapier
    The interface is very user-friendly, and there are also many tools to help a brand-new user get started. For example, you can put your Zap idea into the AI bot, and it will basically build a shell of your Zap to get started on. The format for each step within a Zap is also very helpful (set up the connection/app, set up the fields/details, then test).
    Incentivized
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    Reliability and Availability
    Google
    No objections
    Incentivized
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    Zapier
    No answers on this topic
    Performance
    Google
    Somehow resources heavy, both on server and client. I recommned at least 50Mbs data rate and high performance desktop comouter to be abke to run comolex tasks and configure larger amount of data. On the other hand, the client does not need to worry when viewing, the performance is usually ok
    Incentivized
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    Zapier
    No answers on this topic
    Support Rating
    Google
    Never had to work with support for issues. Any questions we had, they would respond promptly and clearly. The one-time setup was easy, by reading documentation. If the feature is not supported, they will add a feature request. In this case, LDAP support was requested over OKTA. They are looking into it.
    Incentivized
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    Zapier
    Before we purchased Zapier, I contacted support and asked them if Zapier could support my intended workflow (this is actually a selection on their support form - awesome). Within 2 hours, I was contacted by a support team member who seemed sure it would work, but granted me premium access for 2 weeks to try it out for myself. Sure enough, it did! Ever since then, support has replied rapidly to any problems I have experienced and answered my questions within a few sentences.
    Incentivized
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    Implementation Rating
    Google
    Very satisfied, easy to implement
    Incentivized
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    Zapier
    No answers on this topic
    Alternatives Considered
    Google
    Looker Studio, you can easily report on data from various sources without programming. Looker Studio is available at no charge for creators and report viewers. Enterprise customers who upgrade to Looker Studio Pro will receive support and expanded administrative features, including team content management. So it's good.
    Incentivized
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    Zapier
    We actually utilize both Integromat and Zapier at our company, for all the reasons detailed in this review. Though Zapier is excellent for simple client integrations, we often run into internal use cases that require complexity that Zapier cannot provide. Specifically working with API calls (not just webhooks), complex multi-step integrations with Routing/parsing/etc, and large volume integrations. Integromat is perfect for these use cases, but doesn’t provide the simplicity and account scalability that Zapier offers.
    Incentivized
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    Contract Terms and Pricing Model
    Google
    Perfect price to performance
    Incentivized
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    Zapier
    No answers on this topic
    Return on Investment
    Google
    • Looker has a poignant impact on our business's ROI objectives. As an advertising exchange we have specific goals for daily requests and fill, and having premade Looks to monitor this is an integral piece of our operational capability
    • To facilitate an efficient monthly billing cycle in our organization, Looker is essential to track estimated revenue and impression delivery by publisher. Without the Looks we have set up, we would spend considerably more time and effort segmenting revenue by vertical.
    • Looker's unique value proposition is making analytical tools more digestible to people without conventional analytical experience. Other competing tools like Tableau require considerably more training and context to successfully use, and the ability to easily plot different visualizations is one of its greatest selling points.
    Incentivized
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    Zapier
    • It has saved me the money in hiring an administrative assistant
    • It also saved me the time it took to do these tasks
    • It also allowed me to automate things that increased my lead generation
    • It also allowed me to automate several processes
    Incentivized
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    ScreenShots

    Looker Screenshots

    Screenshot of a Looker dashboard with a geo chart.