What users are saying about
13 Ratings
174 Ratings
13 Ratings
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Score 7.3 out of 100
174 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Lotame

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.
Anonymous | TrustRadius Reviewer

Pega Platform

Pega is great for corporate web apps when a certain work flow or process can be improved through automation or a more stream lined process. It can handle forms and documents really well, integrates well with many different services (including other Pega apps), can handle very complex work flows and logic to basic things like user permissions and notifications. I would say it is less suited for small business needs. I would also say it is not that great at handling media or very interactive screens such as video (something I have personally never seen done).
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

Lotame
6.4
Pega Platform
Collection of first-party data
Lotame
6.0
Pega Platform
Collection of third-party data
Lotame
9.0
Pega Platform
Access to Third-party Data Providers
Lotame
4.0
Pega Platform

Data Classification

Lotame
7.7
Pega Platform
Audience taxonomy
Lotame
7.0
Pega Platform
Tag Management
Lotame
8.0
Pega Platform
Data Analysis Dashboard
Lotame
8.0
Pega Platform

Ad Network Integration

Lotame
6.0
Pega Platform
Data Transfer
Lotame
5.0
Pega Platform
DSP integration
Lotame
7.0
Pega Platform

DMP Analytics

Lotame
6.5
Pega Platform
Campaign Analytics
Lotame
6.0
Pega Platform
Audience Analytics
Lotame
7.0
Pega Platform

Reporting & Analytics

Lotame
Pega Platform
7.9
Dashboards
Lotame
Pega Platform
7.7
Standard reports
Lotame
Pega Platform
8.2
Custom reports
Lotame
Pega Platform
7.8

Process Engine

Lotame
Pega Platform
8.0
Process designer
Lotame
Pega Platform
8.7
Process simulation
Lotame
Pega Platform
8.5
Business rules engine
Lotame
Pega Platform
8.5
SOA support
Lotame
Pega Platform
8.7
Process player
Lotame
Pega Platform
7.5
Support for modeling languages
Lotame
Pega Platform
5.4
Form builder
Lotame
Pega Platform
8.1
Model execution
Lotame
Pega Platform
8.4

Collaboration

Lotame
Pega Platform
8.5
Social collaboration tools
Lotame
Pega Platform
8.5

Content Management Capabilties

Lotame
Pega Platform
4.4
Content management
Lotame
Pega Platform
4.4

Pros

Lotame

  • Its ability to show different affinities of audience segments
  • Creating and customizing audience segments
  • Great reporting features to help learn more about audience segments and media performance
Trevor Patch | TrustRadius Reviewer

Pega Platform

  • Reusability
  • Pega’s Situational layer cake architecture is capable of organizing application to suit enterprise needs. An enterprise can have a complex organization structure located around the globe. Because of Situational layer cake architecture reusing common policies and procedures is easy while allowing for differences between products, regions, channels and customer segments.Whereas with some application development platforms, separate copies of the application should be created to suite different business context.
  • Faster application delivery
  • With Pega developers can reuse common policies and procedures, replicate functions and industry specific frameworks and utilize pega UI elements to develop applications. IT is easy to deploy.Therefore developers are capable of delivering application earlier compared to some application development platforms. Pega reduces time taken to deliver an outcome.
  • Pega upgrades
  • Pega platform is upddated to adapt and work with latest technologies.
  • Proprietary users support and maintain Pega platform continuously. Pega customer support is always willing to enhance product support.
Anonymous | TrustRadius Reviewer

Cons

Lotame

  • So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Jim Cairl | TrustRadius Reviewer

Pega Platform

  • Pega’s Strategic Apps, Cobrowse and OpenSpan offerings appeal to midmarket customers, but Pega is not aggressively promoting Pega 7 and Pega Express as stand-alone iBPMS platforms to the midmarket.
  • Pega doesn't support powerful data or process modeling capabilities as compared to the other tools.
  • Pega doesn't support full extraction, transformation and loading capabilities as offered by other industry-leading tools. Pega support doesn't solve tickets correctly on-time.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Lotame

No score
No answers yet
No answers on this topic

Pega Platform

Pega Platform 10.0
Based on 6 answers
Pegasystems has continued to demonstrate a strong partnership with our organization and investment in their product that aligns with our overall vision and need. Pegasystems has engaged us at every level, with the assistance of minor defects to the overall roadmap planning and alignment of our goals
Anonymous | TrustRadius Reviewer

Support Rating

Lotame

Lotame 8.0
Based on 1 answer
Lotame has been an excellent partner with MMP
Samantha Anis, CPA, CMA | TrustRadius Reviewer

Pega Platform

Pega Platform 7.0
Based on 6 answers
It’s very slow sometimes, but that may be our servers. Also the Knowledge Library needs some work - again, not sure if it’s our setup or what- but I’m unable to search the body of an article for content, so I have to be very intentional with tagging, but it’s not ideal.
Anonymous | TrustRadius Reviewer

Online Training

Lotame

No score
No answers yet
No answers on this topic

Pega Platform

Pega Platform 8.0
Based on 1 answer
The online training is an excellent one, but still it is missing hands on development.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Lotame

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.
Anonymous | TrustRadius Reviewer

Pega Platform

Pega offers a business-friendly toolkit for defining applications. Unlike traditional BPM tools, there is much fewer complications, the technical syntax to handle in modeling processes and hardly any hard-coded programming. A well-trained business user can be trusted to create a business application from the Pegasystems BPM framework if desired. Pega also provides "Case Life cycle Management" - which allows any business user to capture and process the full scope of work in their operations, be it document handling, approvals, decision making, etc. These tasks can all be built into a process flow to automate as much as possible. The usage of design-once, the deploy-anywhere user interface has helped in saving a lot of effort.
Anonymous | TrustRadius Reviewer

Return on Investment

Lotame

  • Helped us increase data revenue via their unbranded exchange.
  • Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.
Anonymous | TrustRadius Reviewer

Pega Platform

  • With our framework, we have been able to build new applications in 10% of the time/cost. Example, we built an application that took 8 months and 1.2 million k in a traditional .net environment and was able to build a similar application in 60 days for about 100k
  • Collaboration with the designer shaves weeks off the requirements gathering
  • Standard reporting is a launchpad that allows the users to accept the system without waiting for MIS reports to follow application build which often would usually delay use for 60 to 90, but not with Pega
Chuck Kelly | TrustRadius Reviewer

Screenshots

Lotame

Pega Platform

Pricing Details

Lotame

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Pega Platform

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Lotame
8.0
Pega Platform
8.0

Likelihood to Renew

Lotame
Pega Platform
10.0

Support Rating

Lotame
8.0
Pega Platform
7.0

Online Training

Lotame
Pega Platform
8.0

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