Lotame vs. SugarSync

Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here. But you need a team which knows how to handle data. Less appropriate when you expect a fully managed service.

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When doing daily jobs, if you’re sharing large files, I think Dropbox works a lot better but if you have a system where you’re working within that system and you want to be able to work with that system and have certain folders that you have access to all the time then SugarSync might be just the ticket.

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• Its ability to show different affinities of audience segments
• Creating and customizing audience segments
• Great reporting features to help learn more about audience segments and media performance

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• Sync files in any folder - rather than forcing you to store them in a certain place (Although this can be confusing too)
• Works in the background - although this is true for all
• You can share with others - including those who do not use SugarSync

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• So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

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• Can only think of one thing. I have helped others to get going with SugarSync and they if they have problems it is understanding the cloud.... So maybe (if it dosen't exist already) I would like to have a animation of the proces with "flying" folders between desktops, clouds etc. Otherwise SugarSync is just great.

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1. Freemium model is the ideal marketing for an app like this. 2. Now their sync methods with Android are worse

Lotame has been an excellent partner with MMP

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Customer service is amazing, they are always fast to respond and very helpful.

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There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux. They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

SugarSync, like all solutions, has its place in the data storage stack within a company. The main reason SugarSync is better than the other solutions is that it enables me to leave my hard drive organized and keep my existing file trees. I don't have to constantly move or copy files to a specific folder if I want them backed up.

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• Helped us increase data revenue via their unbranded exchange.
• Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

• There were some opensource alternatives but we wanted something with better support which SugarSync offers.
• We achieved faster project collaboration with SugarSync.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info