Lytics vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Lytics
Score 8.1 out of 10
N/A
Lytics is a customer data platform (CDP) from the company of the same name in Portland.N/A
Mautic
Score 8.6 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
LyticsMautic (open source)
Editions & Modules
Starter
Free
Professional
Contact Sales
Enterprise
Contact Sales
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
LyticsMautic
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
LyticsMautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Lytics
-
Ratings
Mautic (open source)
8.1
9 Ratings
5% above category average
WYSIWYG email editor00 Ratings7.28 Ratings
Dynamic content00 Ratings7.29 Ratings
Ability to test dynamic content00 Ratings7.29 Ratings
Landing pages00 Ratings9.07 Ratings
A/B testing00 Ratings8.58 Ratings
Mobile optimization00 Ratings8.48 Ratings
Email deliverability reporting00 Ratings8.013 Ratings
List management00 Ratings9.39 Ratings
Triggered drip sequences00 Ratings8.28 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Lytics
-
Ratings
Mautic (open source)
8.3
9 Ratings
7% above category average
Lead nurturing00 Ratings8.49 Ratings
Lead scoring and grading00 Ratings8.49 Ratings
Data quality management00 Ratings8.47 Ratings
Automated sales alerts and tasks00 Ratings7.87 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Lytics
-
Ratings
Mautic (open source)
8.3
7 Ratings
10% above category average
Calendaring00 Ratings7.97 Ratings
Event/webinar marketing00 Ratings8.86 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Lytics
-
Ratings
Mautic (open source)
7.2
6 Ratings
5% below category average
Social sharing and campaigns00 Ratings7.25 Ratings
Social profile integration00 Ratings7.26 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Lytics
-
Ratings
Mautic (open source)
8.1
9 Ratings
8% above category average
Dashboards00 Ratings8.49 Ratings
Standard reports00 Ratings8.19 Ratings
Custom reports00 Ratings7.97 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Lytics
-
Ratings
Mautic (open source)
5.9
9 Ratings
24% below category average
API00 Ratings7.29 Ratings
Role-based workflow & approvals00 Ratings7.65 Ratings
Customizability00 Ratings7.77 Ratings
Integration with Salesforce.com00 Ratings4.85 Ratings
Integration with Microsoft Dynamics CRM00 Ratings4.02 Ratings
Integration with SugarCRM00 Ratings4.02 Ratings
Best Alternatives
LyticsMautic (open source)
Small Businesses
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Medium-sized Companies
SALESmanago
SALESmanago
Score 9.6 out of 10
SALESmanago
SALESmanago
Score 9.6 out of 10
Enterprises
Tealium Customer Data Hub
Tealium Customer Data Hub
Score 8.9 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LyticsMautic (open source)
Likelihood to Recommend
8.6
(4 ratings)
9.4
(9 ratings)
User Testimonials
LyticsMautic (open source)
Likelihood to Recommend
Lytics
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
Read full review
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
Read full review
Pros
Lytics
  • Analytics: it's easy to obtain and understand.
  • Usability: the database is intuitive and easy to learn.
  • Targeting: you can easily reach your target audience.
Read full review
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
Read full review
Cons
Lytics
  • Uptime.
  • Monitoring
  • Relational-table-like functionality
Read full review
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
Read full review
Alternatives Considered
Lytics
We evaluated 5-8 CDP's and picked Lytics[.]
Read full review
Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
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Return on Investment
Lytics
  • Positive: Customers are retained through another outlet.
  • Positive ROI: we've made a lot of money using the program.
  • Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.
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Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
ScreenShots

Lytics Screenshots

Screenshot of Audience DiscoveryScreenshot of Profile SummaryScreenshot of Orchestration