Likelihood to Recommend
Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]
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Currently, this RaaS service appears to be appropriate for any record-based requirement where we need to utilize the same database for numerous apps since it unifies the whole customer base and provides the data in a unified manner, which is excellent for a business. Although I would not advocate this solution for small firms with a single B2C application, it is perfect for companies who do not have a large number of developers. On the other hand, if the company has full-fledged developers, they will select alternative market possibilities.
Read full review Pros Analytics: it's easy to obtain and understand. Usability: the database is intuitive and easy to learn. Targeting: you can easily reach your target audience. Read full review Now we can easily understand market needs and customer preferences Now we can reply to all customer queries and resolve them as soon as possible Now we can better understand patterns and the latest trends of our customer's behavior in market Read full review Cons Uptime. Monitoring Relational-table-like functionality Read full review We miss being able to see a global dashboard in the account. We have more than 20 sites and we can see a dashboard per SSO group. We miss some kind of tool that allows us to know the user session health. For us, it is so important to know what is happening with the user session, not only to know how many users are logged in or logged out. We miss a took that allow us to get more advanced analityc information Read full review Likelihood to Renew
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
Read full review Usability
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
Read full review Reliability and Availability
There have been very some blackouts recently, but SAP Client Information Solutions' response time is quick and they keep you educated of the advance of the issues they resolve. We had a few issues amid integration with SAP Commerce Cloud and whereas characterizing custom enrollment streams (through screenshots) at to begin with, but as the item developed, the issues were settled.
Read full review Performance
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
Read full review Support Rating
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
Read full review In-Person Training
because it was made directly in the company
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They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem. Read full review Implementation Rating
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
Read full review Alternatives Considered
We evaluated 5-8 CDP's and picked Lytics[.]
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Since we offer our products to different people all over the world, we require a customer data platform that offers multiple languages and is accessible everywhere. Therefore,
was not the best tool for us because it only offers a few languages and also can’t be accessed in certain parts of the globe.
Read full review Scalability
because the platform actually allows you to scale at any time if designed following best practices
Read full review Return on Investment Positive: Customers are retained through another outlet. Positive ROI: we've made a lot of money using the program. Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible. Read full review Ever since we implemented SAP Customer Data Solutions, we realized a lot of traffic on our social media channels. SAP Customer Data Solutions has focused on a single sign-on, which reduces time accessing customer data from multiple repositories. Via comments sharing on social media channels like Twitter and Facebook, we have been able to keep in touch with our registered users while gaining more prospects. Strong relationship between suppliers and customers group. Read full review ScreenShots SAP Customer Data Solutions Screenshots