Mad Mimi vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mad Mimi
Score 10.0 out of 10
N/A
Mad Mimi is an email marketing solution targeted at SMBs, designed to be intuitive and straightforward. It was acquired by GoDaddy in August 2014 to expand their small business support offerings.
$10
per month
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$10
per month
Pricing
Mad MimiMailerLite
Editions & Modules
Basic
$10.00
per month
Pro
$42.00
per month
Silver
$199.00
per month
Gold
$1049.00
per month
Forever free plan
$0
1,000 subscribers
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
Mad MimiMailerLite
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
Mad MimiMailerLite
Considered Both Products
Mad Mimi

No answer on this topic

MailerLite
Chose MailerLite
To be fair, I had a great experience with Myemma. But it's $70 a month for the most basic plan. Mailerlite has everything I need in a forever-free plan. I used Myemma for a for-profit business 4 years ago. Deliverability was excellent but not any better than Mailerlite. I …
Features
Mad MimiMailerLite
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mad Mimi
8.2
9 Ratings
3% above category average
MailerLite
8.6
82 Ratings
8% above category average
WYSIWYG email editor9.98 Ratings9.471 Ratings
Dynamic content7.06 Ratings9.065 Ratings
Ability to test dynamic content5.06 Ratings6.959 Ratings
Landing pages8.05 Ratings8.364 Ratings
A/B testing10.01 Ratings8.651 Ratings
Mobile optimization7.07 Ratings8.165 Ratings
Email deliverability reporting9.09 Ratings9.172 Ratings
List management10.09 Ratings9.171 Ratings
Triggered drip sequences8.15 Ratings8.847 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mad Mimi
10.0
8 Ratings
26% above category average
MailerLite
6.8
71 Ratings
12% below category average
Dashboards10.07 Ratings6.01 Ratings
Standard reports10.08 Ratings8.371 Ratings
Custom reports10.06 Ratings6.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mad Mimi
7.7
1 Ratings
4% below category average
MailerLite
9.1
64 Ratings
13% above category average
Link Tracking10.01 Ratings00 Ratings
Spelling and Grammar Check6.01 Ratings00 Ratings
Email Previews7.01 Ratings9.164 Ratings
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User Ratings
Mad MimiMailerLite
Likelihood to Recommend
9.9
(13 ratings)
9.1
(87 ratings)
Likelihood to Renew
10.0
(5 ratings)
9.1
(2 ratings)
Usability
9.0
(2 ratings)
9.2
(24 ratings)
Support Rating
8.0
(1 ratings)
9.4
(4 ratings)
User Testimonials
Mad MimiMailerLite
Likelihood to Recommend
GoDaddy
Mad Mimi is perfect for scheduling remainder emails. For instance, if you need to remind a client about a pending order next week, you can schedule the remainder email today and it will be sent exactly the date and time you want it to even if you are out of office. If you need to contact thousands of people at a time, Mad Mimi can be used to send the emails all at once to all of them, especially for marketing purposes and newsletter purposes.
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Mailerlite
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
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Pros
GoDaddy
  • I've been on the free plan for years and it has suited me very well. It's reliable and has all the core features I need at the moment. Considering how all the online tools can add up, this is right for my business.
  • Mad Mimi has a super-simple interface, and it's drag and drop, so I don't have to spend a lot of time designing each email. Although you can customize with your logo and colors.
  • There are several free add-ons, which allow for a limited amount of automation. I would recommend taking advantage of the RSS feed, webform, and drip campaign features.
  • You can segment your list into as many groups as you like, which makes for more effective email marketing.
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Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
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Cons
GoDaddy
  • The ease on adding links, such as unsubscribe links, is not as easy as it is with other email service providers. Creating simple tags that take the place of a link could help a lot, especially for those not as familiar with HTML.
  • Perhaps a way of archiving old emails, or hiding them from the past emails area. It can look a bit cluttered, and can be confusing in some circumstances.
  • Providing some learning material, or at least a more thorough overview of email marketing, and the user interface would be of great use to beginners.
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Mailerlite
  • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
  • It would be nice if MailerLite worked better with AddEvent icons
  • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
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Likelihood to Renew
GoDaddy
Pretty simple, I know I'm getting what I pay for and a little more. Although simple and easy for the new user; a more seasoned marketer can still get the most from MadMimi. Especially if the primary purpose is to generate strong brand loyalty with effective communication that integrates your various outlets: MadMimi makes it easy for your customer to pick-up what the business owner wants to relay.
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Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Usability
GoDaddy
I find it very easy to use just like my colleagues too. The learning curve is straight forward.
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Mailerlite
I can't express how happy and satisfied I've been with recent email exchange with Ivan from MailerLite support. He answered promptly, clearly and assisted me with urgent issue I needed to be taken care of asap. HUGE satisfaction! Excellent customer service! Thank you, Ivan!
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Support Rating
GoDaddy
My issues are usually quickly resolved and their support staffs are very knowledgeable on the software generally
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Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Alternatives Considered
GoDaddy
Constant Contact is the Goliath of the industry and to us, it was unnecessarily complex and expensive. We chose Mad Mimi, after looking at several other new offerings and we've been extremely satisfied with our choice of Mad Mimi.
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Mailerlite
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
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Return on Investment
GoDaddy
  • I've spent 3 years creating blog posts, and it is only now encompassing the breath that allows me to draw upon this pieces as a reusable resource, but now this is happening.
  • I preferred the Mad Mimi platform to Mail Chimp, and I suspect it continues to offer advantages. I felt Mad Mimi did themselves a disservice by failing to support their free subscriber service to the same extent that Mail Chimp does. When one's mail list gets sufficiently large, then it does pay to pay them, but not in the context I was using it.
  • It seems that Mad Mimi is targeting direct marketing purposes, as this is a use where ROI is more easily measured.
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Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
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ScreenShots

MailerLite Screenshots

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