Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Magnolia
Score 8.9 out of 10
Mid-Size Companies (51-1,000 employees)
Founded in 1997 with a vision to create the first truly open content management system, Magnolia is presented as the fastest way to launch digital experiences. With a mission to help clients move fast and stay flexible, and boasting users among brands like Atlassian and The New York Times, the vendor states a new wave of companies in industries ranging from automotive to telecommunications have made Magnolia their DXP of choice to move fast, using the DXP's enterprise power and…N/A
Optimizely Content Management System
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Optimizely Content Management System hosts is powered by AI-driven personalization that enables the user to deliver individualized content to each visitor. The solution helps define creative recommendations, artificial intelligence, assisted segmentation and contextual data personalize experiences can be created with minimal effort. The solution's goal is to drive a higher ROI, quicker conversions, improved lead generation, and better customer service.N/A
Pricing
MagnoliaOptimizely Content Management System
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MagnoliaOptimizely Content Management System
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional Details
More Pricing Information
Community Pulse
MagnoliaOptimizely Content Management System
Top Pros
Top Cons
Features
MagnoliaOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Magnolia
9.2
63 Ratings
13% above category average
Optimizely Content Management System
8.6
49 Ratings
6% above category average
Role-based user permissions9.263 Ratings8.649 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Magnolia
8.7
61 Ratings
12% above category average
Optimizely Content Management System
7.5
48 Ratings
3% below category average
API8.354 Ratings7.245 Ratings
Internationalization / multi-language9.054 Ratings7.837 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Magnolia
8.3
67 Ratings
9% above category average
Optimizely Content Management System
7.1
54 Ratings
7% below category average
WYSIWYG editor8.858 Ratings8.047 Ratings
Code quality / cleanliness8.858 Ratings7.946 Ratings
Admin section7.963 Ratings7.450 Ratings
Page templates8.665 Ratings7.544 Ratings
Library of website themes7.01 Ratings5.219 Ratings
Mobile optimization / responsive design7.356 Ratings7.845 Ratings
Publishing workflow8.866 Ratings7.448 Ratings
Form generator9.154 Ratings5.132 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Magnolia
8.6
62 Ratings
15% above category average
Optimizely Content Management System
6.9
49 Ratings
7% below category average
Content taxonomy9.157 Ratings7.646 Ratings
SEO support7.556 Ratings8.145 Ratings
Bulk management8.352 Ratings7.338 Ratings
Availability / breadth of extensions8.955 Ratings6.141 Ratings
Community / comment management9.146 Ratings5.527 Ratings
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MagnoliaOptimizely Content Management System
Small Businesses
ManageWP
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Score 9.6 out of 10
ManageWP
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Score 9.6 out of 10
Medium-sized Companies
WordPress VIP
WordPress VIP
Score 9.4 out of 10
WordPress VIP
WordPress VIP
Score 9.4 out of 10
Enterprises
Tridion
Tridion
Score 9.3 out of 10
Tridion
Tridion
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MagnoliaOptimizely Content Management System
Likelihood to Recommend
8.8
(71 ratings)
8.3
(74 ratings)
Likelihood to Renew
8.2
(9 ratings)
7.3
(26 ratings)
Usability
7.4
(66 ratings)
8.3
(30 ratings)
Availability
-
(0 ratings)
9.2
(8 ratings)
Performance
7.3
(65 ratings)
-
(0 ratings)
Support Rating
9.1
(3 ratings)
9.1
(5 ratings)
Online Training
8.2
(1 ratings)
6.7
(3 ratings)
Implementation Rating
-
(0 ratings)
6.4
(3 ratings)
User Testimonials
MagnoliaOptimizely Content Management System
Likelihood to Recommend
Magnolia
A colleague here being another business. Magnolia is on its way to being a 'good' product but the 6.2 implementation simply isn't there yet (6.2.26 as of this writing). The admincentral UI could use a complete overhaul to be better streamlined for devs and content editors (the two who actually use it).
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Optimizely
Optimizely CMS is well suited for standalone content-rich sites. The templating system and localization along with the platform's extensibility allow designers and developers to build highly functional components that business users can use to build pages that provide customers with great website experiences. It works extremely well when paired with Optimizely Commerce. I feel that Optimizely CMS is less well suited for very media-heavy sites. The media management features are not as fully functional as what you would find in a Digital Asset Management (DAM) system, but Optimizely CMS can be integrated with a DAM which would solve the issue.
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Pros
Magnolia
  • Use of YAML to define content models with code.
  • Versatility of defining actions for custom handlers.
  • Reloading classes when code is modified in a local dev environment is nice. While it doesn't seem to work when changes extend beyond the method body (i.e., adding methods), it remediates the pain of long startup times.
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Optimizely
  • CMS 12+ User Interface is particularly nice
  • Out-of-the-box APIs for content searching, indexing, manipulating pages, etc.
  • Much of the CMS functionality is customizable and extendable by engineers
  • Sticks closely to .NET principles - easy to learn if you are a .NET engineer
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Cons
Magnolia
  • As a developer the learning curve is long, you can start developing relatively quickly but getting to know the platform in depth takes time.
  • Having a history of modifications not only at the page level but also at the Content Apps level would be very useful.
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Optimizely
  • There should be a search option in the Projects list. Very necessary for people managing so many sites
  • There could be more reminders about picture dimensions.
  • More of a breadcrumb trail in the search boxes for assets and pages so it is easier to identify the source of the content since so many pages have the same name.
  • Adding at least a partial breadcrumb trail in the project overview area with the file name would be helpful.
  • Changing projects does not always work even though it looks correct. Users who change projects a lot can edit up putting tasks in the wrong project.
  • The preview defaults to the last published draft for school sites now vs the draft. Doesn't really make sense to not automatically be able to preview the draft of a page.
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Likelihood to Renew
Magnolia
We have invested a lot of time and energy into tailoring a solution that works for the company.
We think the new features in v6.2 will help us get to the next level
We also don't have the resources to rebuild a website platform from scratch even if we wanted to
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Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Magnolia
I see two main pains: 1. A new user need training to be able even to start using the platform, the onboarding is difficult 2. The platform needs a server with a relevant amount of memory to run properly, the dependency on the memory is really high
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Optimizely
UI is user friendly. However, there are some areas where new user needs more time to understand the functionality before, they execute actions in the tool. Like content organization and filtering out information based on keywords. But overall, it doesn't take much time to get hands with the tool once user is get used to it.
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Reliability and Availability
Magnolia
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Performance
Magnolia
I gave [it] 7/10 only because of the loading time of pages. Otherwise, I think it deserves an 8. Normally this is not an issue per [se] but considering the rating matrix and as I have been asked to honestly write about it. Yes, the page loading times could be improved.
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Optimizely
No answers on this topic
Support Rating
Magnolia
You always get an answer based on your SLA. But you always get a solution. That's the successfactor in this case. To often i was frustrated about people in a company without even a clue what there product is about or how to solve a problem. Magnolia's Support Team does a very good job and try to help you in most of the cases
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Optimizely
I think this is one of the best customer support I ever seen in a software. 10 is not enough to rate them
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Online Training
Magnolia
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Magnolia
No answers on this topic
Optimizely
I was not fully involved.
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Alternatives Considered
Magnolia
Prior to using Magnolia as an enterprise CMS solution, different teams leveraged different website platforms including WordPress, Weebly, and others. While these other platforms may be slightly more user friendly to the content editor, they don't offer nearly the same amount of customization and digital best practices out of the box that are customizable by web development teams like Magnolia does. The other solutions may work better for a quicker/simpler web implementation without technical resources but don't have the depth and breadth of capability and functionality that Magnolia has and fall flat.
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Optimizely
I was not involved in the evaluation process for any of these systems. We chose Episerver CMS because it met the highest number of features for our use cases, and seemed to have great support and a good team running it. We were able to find an implementation partner and transfer multiple sites into one contained project
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Return on Investment
Magnolia
  • Magnolia has brought about positive impacts. For instance, we need not outsource web design and marketing services because thanks to this software, we can handle most work inhouse
  • The software is affordable with no compromises on capabilities and therefore it is gives us value for money.
  • The templates makes the whole process easy
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Optimizely
  • Role permissions and approvals are extremely intuitive and easy to implement and saves hours of time.
  • The api integration settings page is extremely easy to use and generally saves an hour of time every time it needs to be used.
  • Creating new customers is quick and easy and not only saves time but also adds to potential sales dollars by getting customers up and running quicker.
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ScreenShots

Magnolia Screenshots

Screenshot of Content hub: Curate rich content pools ready to be reused across experiences.Screenshot of Omnichannel delivery: Deliver to traditional web pages, interactive apps, web-to-print, digital signage - any touchpoint.Screenshot of Global search: It instantly brings the relevant content, no matter where it lives.Screenshot of Customer experience: Bring together content and audiovisual digital assets to form more compelling digital experiences.Screenshot of Metrics in context: Magnolia's native analytics integration framework lets you take advantage of data directly in the authoring UI, coupled to content.

Optimizely Content Management System Screenshots

Screenshot of With its personalization manager, users can tailor content for visitors and present contextualized information that is relevant to their demographics, purchase history, interests and the ways in which they interact with content.Screenshot of With its preview mode, content layout and display can be optimized for all devices. With on-page editing in each device view, users can create the best possible experience for all visitors.