Mail250 vs. VerticalResponse

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mail250
Score 1.0 out of 10
N/A
Mail250 is an e-mail marketing delivery platform.
$20
per month
VerticalResponse
Score 10.0 out of 10
N/A
VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.
$9
per month
Pricing
Mail250VerticalResponse
Editions & Modules
Starter
$20
month
Plus
$30
month
Plus Pro
$50
month
Dedicated
$150
month
Basic
$11.00
per month
Pro
$16.00
per month
Pro Plus
$196.00
per month
Offerings
Pricing Offerings
Mail250VerticalResponse
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Mail250VerticalResponse
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Mail250VerticalResponse
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mail250
6.3
1 Ratings
25% below category average
VerticalResponse
9.9
8 Ratings
20% above category average
WYSIWYG email editor5.01 Ratings10.07 Ratings
Email deliverability reporting8.01 Ratings10.08 Ratings
List management6.01 Ratings10.08 Ratings
Dynamic content00 Ratings10.05 Ratings
Ability to test dynamic content00 Ratings10.04 Ratings
Landing pages00 Ratings10.04 Ratings
A/B testing00 Ratings10.05 Ratings
Mobile optimization00 Ratings10.05 Ratings
Triggered drip sequences00 Ratings9.02 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mail250
6.0
1 Ratings
25% below category average
VerticalResponse
10.0
9 Ratings
26% above category average
Dashboards6.01 Ratings10.09 Ratings
Standard reports6.01 Ratings10.09 Ratings
Custom reports00 Ratings10.06 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mail250
6.5
1 Ratings
24% below category average
VerticalResponse
10.0
1 Ratings
19% above category average
Link Tracking5.01 Ratings10.01 Ratings
Email Previews8.01 Ratings10.01 Ratings
URL Validation00 Ratings10.01 Ratings
Image Validation00 Ratings10.01 Ratings
Inbox Display00 Ratings10.01 Ratings
Email Accessibility Tools00 Ratings10.01 Ratings
Spelling and Grammar Check00 Ratings10.01 Ratings
Spam Testing00 Ratings10.01 Ratings
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Mail250VerticalResponse
Small Businesses
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Score 10.0 out of 10
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
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Score 8.6 out of 10
Enterprises
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User Ratings
Mail250VerticalResponse
Likelihood to Recommend
1.0
(1 ratings)
10.0
(28 ratings)
Likelihood to Renew
-
(0 ratings)
8.6
(19 ratings)
Usability
-
(0 ratings)
9.0
(5 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
8.0
(4 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(4 ratings)
User Testimonials
Mail250VerticalResponse
Likelihood to Recommend
Mail250
I don't think it's well-suited for anyone. In my opinion, the low cost is not worth the extremely poor deliverability.
Read full review
VerticalResponse
For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
Read full review
Pros
Mail250
  • Affordable
  • Relatively easy to use
  • Support was fine
  • Has some attractive features like email verification
Read full review
VerticalResponse
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
Read full review
Cons
Mail250
  • In my experience, deliverability is terrible
  • UI feels old and limited
  • Did not follow up to refund request
  • Due to my poor overall experience, I'm very doubtful in the reliability of their features like email verification
Read full review
VerticalResponse
  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Read full review
Likelihood to Renew
Mail250
No answers on this topic
VerticalResponse
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Read full review
Usability
Mail250
No answers on this topic
VerticalResponse
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Read full review
Reliability and Availability
Mail250
No answers on this topic
VerticalResponse
Never had an issue with uptime
Read full review
Performance
Mail250
No answers on this topic
VerticalResponse
No issues
Read full review
Support Rating
Mail250
No answers on this topic
VerticalResponse
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Read full review
Online Training
Mail250
No answers on this topic
VerticalResponse
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Read full review
Implementation Rating
Mail250
No answers on this topic
VerticalResponse
Salesforce integration never worked right. We had to abandon.
Read full review
Alternatives Considered
Mail250
I picked Mail250 because they seem designed for sending 1-time bulk mail for an affordable price.
Open rates for MailerLite, GetResponse,
ConvertKit, and SendPulse were all over 50%. Sender.net was extremely low at under 10%. Mail250 was around 10%, but also had an extremely high bounce rate of 10%.
Read full review
VerticalResponse
In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
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Return on Investment
Mail250
  • Unable to use it due to poor deliverability
Read full review
VerticalResponse
  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Read full review
ScreenShots