What users are saying about
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Top Rated
1867 Ratings

Mailchimp

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Top Rated
1867 Ratings
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Score 8.2 out of 100
35 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Mailchimp

Mailchimp is well suited to a situation where you have a stable or known set of recipients to whom you will be sending email updates on a regular basis. Mailchimp is well suited to situations where a lot of information needs to be sent to a lot of different people and organizations at specified times in the future.Mailchimp is not appropriate for one-to-one communication - the higher the scale of interactions from 1 to many the better the software performs.
Alfred Brock | TrustRadius Reviewer

Everest (Return Path + 250ok)

Return Path definitely helps provide directional guidance on where/how emails are being delivered, and it certainly provides some feedback and insights when there are delivery issues. I would not say that it is 100% accurate, though, on Inbox/Spam/Missing placement details for all ISPs. It certainly helps identify issues, though I would not use it as proof that we were fully put into the inbox (or spam folder).The inbox preview and rendering features are good, and I love the integration with Marketing Cloud. There are other rendering preview options available in the market, and this offering is solid. Just not the strongest. The direct integration with Marketing Cloud certainly makes it easy to use. Budgets permitting, using Return Path as part of a larger portfolio of tools for inbox placement monitoring, blacklist checking, email rendering, etc. would be advised. But it certainly works well as a starting point.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mailchimp
8.1
Everest (Return Path + 250ok)
6.8
WYSIWYG email editor
Mailchimp
8.5
Everest (Return Path + 250ok)
5.3
Dynamic content
Mailchimp
7.8
Everest (Return Path + 250ok)
7.0
Ability to test dynamic content
Mailchimp
7.9
Everest (Return Path + 250ok)
7.0
Landing pages
Mailchimp
7.6
Everest (Return Path + 250ok)
5.0
A/B testing
Mailchimp
7.8
Everest (Return Path + 250ok)
6.5
Mobile optimization
Mailchimp
8.6
Everest (Return Path + 250ok)
6.7
Email deliverability reporting
Mailchimp
8.8
Everest (Return Path + 250ok)
9.1
List management
Mailchimp
8.3
Everest (Return Path + 250ok)
6.7
Triggered drip sequences
Mailchimp
7.7
Everest (Return Path + 250ok)
8.0

Lead Management

Mailchimp
9.2
Everest (Return Path + 250ok)
Lead nurturing
Mailchimp
6.9
Everest (Return Path + 250ok)
Lead scoring and grading
Mailchimp
10.0
Everest (Return Path + 250ok)
Data quality management
Mailchimp
10.0
Everest (Return Path + 250ok)
Automated sales alerts and tasks
Mailchimp
10.0
Everest (Return Path + 250ok)

Campaign Management

Mailchimp
10.0
Everest (Return Path + 250ok)
Calendaring
Mailchimp
10.0
Everest (Return Path + 250ok)
Event/webinar marketing
Mailchimp
10.0
Everest (Return Path + 250ok)

Social Media Marketing

Mailchimp
10.0
Everest (Return Path + 250ok)
Social sharing and campaigns
Mailchimp
10.0
Everest (Return Path + 250ok)
Social profile integration
Mailchimp
10.0
Everest (Return Path + 250ok)

Reporting & Analytics

Mailchimp
7.8
Everest (Return Path + 250ok)
5.9
Dashboards
Mailchimp
7.7
Everest (Return Path + 250ok)
8.1
Standard reports
Mailchimp
8.2
Everest (Return Path + 250ok)
5.3
Custom reports
Mailchimp
7.4
Everest (Return Path + 250ok)
4.4

Platform & Infrastructure

Mailchimp
8.5
Everest (Return Path + 250ok)
API
Mailchimp
9.0
Everest (Return Path + 250ok)
Role-based workflow & approvals
Mailchimp
10.0
Everest (Return Path + 250ok)
Customizability
Mailchimp
6.4
Everest (Return Path + 250ok)
Integration with Salesforce.com
Mailchimp
8.5
Everest (Return Path + 250ok)
Integration with Microsoft Dynamics CRM
Mailchimp
8.5
Everest (Return Path + 250ok)
Integration with SugarCRM
Mailchimp
8.5
Everest (Return Path + 250ok)

Pros

Mailchimp

  • Easy to use and updates to application have been very customer focused.
  • Love the amount of services you receive from them at absolutely no cost to you. You can add up to 2,000 subscribers for free.
  • Compatibility with our CRM and Hubspot which enables us to target our email marketing efforts.
  • Great customer service. Any time issues arose or questions needed to be addressed, their customer service team was very responsive and helpful.
  • Outstanding email analytics which allows us to measure many metrics for our email marketing campaign.
Ron Rothstain | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Joni Kalstrup | TrustRadius Reviewer

Cons

Mailchimp

  • Phone support. While the chat function is extremely effective, it can be helpful with certain questions to speak with someone over the phone.
  • I'd like the ability to unsubscribe someone to all campaigns. Currently, if someone unsubscribes to a campaign, they will never receive that exact campaign again. But if their email address is on multiple lists or gets added on another list by someone who is unaware that they unsubscribed, that person will receive another email. Many recipients have been angered by this, telling me that the unsubscribed - which they did - but I have to explain that the process is not universal, and sometimes we forget to include the "exclude" list.
  • The payment structure goes by the number of email addresses that are stored on Mailchimp, so to stay below a certain billing threshold, I have to periodically delete lists of stored email addresses. This gets to be cumbersome because I regularly need to delete and re-upload many of the same lists of people.
Jason Carlage | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • Device Previews use old Litmus API and therefore slow, would be nice to have a quicker interface
  • No content builder integration, system relies on emails to be sent to platform often increasing development times
  • Old user interface, interface has been the same and clunky for many years
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Mailchimp

Mailchimp 9.4
Based on 49 answers
Love the product! Easy to use -create fabulous e-mails for our clients which met their needs! Enjoyed using the tools and creating a report for the sales and marketing teams that we work for which helped sharpen their focus and increase their revenue!
Valie Robbins | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 5 answers
We have two separate areas for using Return Path. Our web ecommerce area that is using only transactional emails and a marketing email program that is partnered on the backend with Return Path. I see Return Path continuing to be utilized with our marketing emails, but over time I see less need for our transactional emails to maintain Return Path components.
Dan Sixbury, PMP, MBA | TrustRadius Reviewer

Usability

Mailchimp

Mailchimp 8.5
Based on 138 answers
The interface is really easy to use. The email editor works great and helps smooth out the issues you have when creating emails for the many different email clients out there. It's also easy to schedule and deploy emails within the platform. Email reporting is also great.
Mike Muller | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 7.3
Based on 1 answer
I find it fairly easy to use, though the interface is a bit clunky and I may be missing some revolutionary use because it's lost in the clutter.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Mailchimp

Mailchimp 10.0
Based on 8 answers
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Ben Caplan | TrustRadius Reviewer

Everest (Return Path + 250ok)

No score
No answers yet
No answers on this topic

Performance

Mailchimp

Mailchimp 10.0
Based on 10 answers
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Ben Caplan | TrustRadius Reviewer

Everest (Return Path + 250ok)

No score
No answers yet
No answers on this topic

Support Rating

Mailchimp

Mailchimp 10.0
Based on 16 answers
The customer support clients really know about their tool and they were able to help my with all of my questions and problems, which over the years were quite a few. They're even motivated enough to drop a funny line here and there which perfectly matches their corporate language on the website.
Fabian Kuhn | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 9.1
Based on 1 answer
Absolutely fantastic support. It runs circles around the competition. They regularly reach out and chat, even if it's just to see if there's any issues we need to discuss. They clearly want the business and don't forget you once you sign the contract which is an issue with other similar services.
Brett Schenker | TrustRadius Reviewer

Implementation Rating

Mailchimp

Mailchimp 8.8
Based on 40 answers
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Vicki Lesage | TrustRadius Reviewer

Everest (Return Path + 250ok)

Everest (Return Path + 250ok) 8.2
Based on 1 answer
I joined my company after the implementation was nearly complete. We used the Return Path tool as we slowly increased our send volume in Marketing Cloud to monitor IP reputation and inbox placement.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Mailchimp

The automation features in Mailchimp vastly outrank any other mail service I've tried so far, and seeing as we often try and teach our clients how to utilize it, I also really appreciate their deep and constantly updated tutorials and documentation. Whenever I've had an issue or problem their support staff, whether over chat or phone have been really helpful and invested in helping solve the issue.
Maria Clara Daly | TrustRadius Reviewer

Everest (Return Path + 250ok)

Return Path was the first solution that we looked into based on the native integration with Salesforce Marketing Cloud. That was the biggest selling point for us. We didn't do a lot of research on other products but 250ok was one we did look at but ultimately liked Return Path that much more
Anonymous | TrustRadius Reviewer

Scalability

Mailchimp

Mailchimp 9.3
Based on 4 answers
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now.If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Ben Caplan | TrustRadius Reviewer

Everest (Return Path + 250ok)

No score
No answers yet
No answers on this topic

Return on Investment

Mailchimp

  • Its affordability keeps campaign expenditures low. For the first year of the campaign, we were able to utilize the free service which saved us about $400 on administrative costs. We have just recently upgraded to a payment plan.
  • The ease of using saved templates cuts down on staff time, and even if we decide to use a new template, customizing a template is pretty simple.
  • We have been able to raise $5,000+ from our email campaigns, and that was during the time when we weren't paying for the service.
Fredrick Doss, M.A. | TrustRadius Reviewer

Everest (Return Path + 250ok)

  • It has helped identify inbox issues and thus helping our clients reach more inboxes.
  • They have negatively impacted client relations on numerous occasions. They have reached out and told clients they are having issues or need certain products when they are already our clients and we are proving solutions for them.
  • They provide solid customer support when you create a support ticket. They are usually very quick to respond and give you an answer.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Mailchimp

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Everest (Return Path + 250ok)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mailchimp
8.5
Everest (Return Path + 250ok)
7.4

Likelihood to Renew

Mailchimp
9.4
Everest (Return Path + 250ok)
8.2

Usability

Mailchimp
8.5
Everest (Return Path + 250ok)
7.3

Reliability and Availability

Mailchimp
10.0
Everest (Return Path + 250ok)

Performance

Mailchimp
10.0
Everest (Return Path + 250ok)

Support Rating

Mailchimp
10.0
Everest (Return Path + 250ok)
9.1

Implementation Rating

Mailchimp
8.8
Everest (Return Path + 250ok)
8.2

Scalability

Mailchimp
9.3
Everest (Return Path + 250ok)

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