MailerLite vs. Zoho CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$10
per month
Zoho CRM
Score 8.5 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
MailerLiteZoho CRM
Editions & Modules
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
MailerLiteZoho CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptional$14 /user/month
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.
More Pricing Information
Community Pulse
MailerLiteZoho CRM
Features
MailerLiteZoho CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailerLite
8.8
88 Ratings
10% above category average
Zoho CRM
-
Ratings
WYSIWYG email editor9.577 Ratings00 Ratings
Dynamic content9.069 Ratings00 Ratings
Ability to test dynamic content7.563 Ratings00 Ratings
Landing pages8.566 Ratings00 Ratings
A/B testing8.854 Ratings00 Ratings
Mobile optimization8.469 Ratings00 Ratings
Email deliverability reporting9.377 Ratings00 Ratings
List management9.276 Ratings00 Ratings
Triggered drip sequences9.051 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailerLite
6.9
76 Ratings
11% below category average
Zoho CRM
-
Ratings
Dashboards6.01 Ratings00 Ratings
Standard reports8.876 Ratings00 Ratings
Custom reports6.01 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MailerLite
9.4
69 Ratings
15% above category average
Zoho CRM
-
Ratings
Email Previews9.469 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
MailerLite
-
Ratings
Zoho CRM
8.4
288 Ratings
7% above category average
Customer data management / contact management00 Ratings8.5279 Ratings
Workflow management00 Ratings8.2266 Ratings
Territory management00 Ratings8.6196 Ratings
Opportunity management00 Ratings8.6253 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.6248 Ratings
Contract management00 Ratings8.6203 Ratings
Quote & order management00 Ratings8.1203 Ratings
Interaction tracking00 Ratings8.0249 Ratings
Channel / partner relationship management00 Ratings8.3192 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
MailerLite
-
Ratings
Zoho CRM
8.2
221 Ratings
6% above category average
Case management00 Ratings8.4213 Ratings
Call center management00 Ratings7.9172 Ratings
Help desk management00 Ratings8.4189 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
MailerLite
-
Ratings
Zoho CRM
8.4
266 Ratings
8% above category average
Lead management00 Ratings8.5261 Ratings
Email marketing00 Ratings8.4219 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
MailerLite
-
Ratings
Zoho CRM
8.4
263 Ratings
9% above category average
Task management00 Ratings8.5248 Ratings
Billing and invoicing management00 Ratings8.2180 Ratings
Reporting00 Ratings8.4242 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
MailerLite
-
Ratings
Zoho CRM
8.4
258 Ratings
8% above category average
Forecasting00 Ratings8.3216 Ratings
Pipeline visualization00 Ratings8.3235 Ratings
Customizable reports00 Ratings8.5249 Ratings
Customization
Comparison of Customization features of Product A and Product B
MailerLite
-
Ratings
Zoho CRM
8.2
277 Ratings
7% above category average
Custom fields00 Ratings8.3275 Ratings
Custom objects00 Ratings8.1222 Ratings
Scripting environment00 Ratings8.0178 Ratings
API for custom integration00 Ratings8.3203 Ratings
Security
Comparison of Security features of Product A and Product B
MailerLite
-
Ratings
Zoho CRM
8.3
266 Ratings
1% below category average
Single sign-on capability00 Ratings8.3231 Ratings
Role-based user permissions00 Ratings8.3261 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
MailerLite
-
Ratings
Zoho CRM
8.2
165 Ratings
9% above category average
Social data00 Ratings8.2164 Ratings
Social engagement00 Ratings8.2157 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
MailerLite
-
Ratings
Zoho CRM
8.5
210 Ratings
12% above category average
Marketing automation00 Ratings8.7207 Ratings
Compensation management00 Ratings8.4138 Ratings
Platform
Comparison of Platform features of Product A and Product B
MailerLite
-
Ratings
Zoho CRM
8.5
230 Ratings
11% above category average
Mobile access00 Ratings8.5230 Ratings
Best Alternatives
MailerLiteZoho CRM
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.7 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailerLiteZoho CRM
Likelihood to Recommend
9.0
(88 ratings)
8.5
(310 ratings)
Likelihood to Renew
9.1
(2 ratings)
7.6
(42 ratings)
Usability
9.2
(25 ratings)
7.8
(172 ratings)
Availability
-
(0 ratings)
8.9
(7 ratings)
Performance
-
(0 ratings)
8.5
(8 ratings)
Support Rating
9.4
(4 ratings)
6.2
(69 ratings)
In-Person Training
-
(0 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
5.6
(8 ratings)
Implementation Rating
-
(0 ratings)
5.5
(16 ratings)
Configurability
-
(0 ratings)
5.1
(114 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(21 ratings)
Ease of integration
-
(0 ratings)
7.1
(5 ratings)
Product Scalability
-
(0 ratings)
5.8
(6 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
7.7
(13 ratings)
Vendor pre-sale
-
(0 ratings)
7.8
(13 ratings)
User Testimonials
MailerLiteZoho CRM
Likelihood to Recommend
Mailerlite
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
Read full review
Zoho
Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
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Pros
Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review
Zoho
  • Hooks into our website and can import data from forms.
  • Has great automation tools built in.
  • Reporting features are great.
  • Easy to learn, makes it easy for us to onboard new users onto it.
  • Fairly customizable. We have fine tuned it to work the way we need it to.
Read full review
Cons
Mailerlite
  • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
  • It would be nice if MailerLite worked better with AddEvent icons
  • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
Read full review
Zoho
  • Need some way to switch a field type without losing the pre-existing data.
  • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
  • Frustrating that only 3 custom lookup fields are allowed per module in our license.
Read full review
Likelihood to Renew
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
Read full review
Usability
Mailerlite
I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
Read full review
Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
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Reliability and Availability
Mailerlite
No answers on this topic
Zoho
In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
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Performance
Mailerlite
No answers on this topic
Zoho
I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
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Support Rating
Mailerlite
Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
Read full review
Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
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In-Person Training
Mailerlite
No answers on this topic
Zoho
I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
Read full review
Online Training
Mailerlite
No answers on this topic
Zoho
There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
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Implementation Rating
Mailerlite
No answers on this topic
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
Read full review
Alternatives Considered
Mailerlite
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
Read full review
Zoho
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
Read full review
Contract Terms and Pricing Model
Mailerlite
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
Read full review
Scalability
Mailerlite
No answers on this topic
Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
Read full review
Professional Services
Mailerlite
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
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Return on Investment
Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Read full review
Zoho
  • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
  • we have found a much higher customer engagement rate and ROI
  • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
Read full review
ScreenShots

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.