Sinch Mailgun vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Sinch Mailgun
Score 6.3 out of 10
N/A
Mailgun is a transactional email API service which was owned and supported by Rackspace (acquired in 2012) and then spun off in 2017 as an independent and standalone entity. It is now supported by Sinch since that company's acquisition of Mailgun and Mailjet, through acquiring Pathwire.
$35
per month
Twilio SendGrid
Score 7.4 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
Sinch MailgunTwilio SendGrid
Editions & Modules
Foundation
$35
per month
Growth
$80
per month
Scale
$90
per month
Flex
Free
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
Sinch MailgunTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Sinch MailgunTwilio SendGrid
Considered Both Products
Sinch Mailgun
Chose Sinch Mailgun
We chose Mailgun over sendgrid and Postmark because we really like their API. We have stuck with them because they have never given us any reason to switch. Their reliability is superb and their API remains excellent. sendgrid and Postmark are both good in their own rites, …
Chose Sinch Mailgun
I am in Email marketing space over 8 years. And Sinch Mailgun was far most the worst experience I got. Not suggested.
Chose Sinch Mailgun
To be honest, the tools are quite similar and again I dont recommend using them as a standalone products, but they power the work we do via CRMs and our marketing campaigns. Mailgun integrates slightly better which it is why it is the preferred choice for our agency, as it …
Chose Sinch Mailgun
Not really a con but I typically choose SendGrid over Mailgun simply because I've been using SendGrid for so long. Overall, SendGrid and Mailgun are both rock solid and very affordable. You could probably flip a coin on which one to use. I would definitely look into SendGrid's …
Chose Sinch Mailgun
Mailgun was selected by the co-founders and original development team. But once I took over as the head of development and marketing we switched over to the competitor, SendGrid. SendGrid was not only cheaper, but gave us a much more robust product with marketing emails, ads, a …
Twilio SendGrid
Chose Twilio SendGrid
Before using SendGrid we used Mailchimp and were very limited with segmenting our users. Then we moved to ActiveCampaign and paid a ton of money for sending a few promotional emails per month. Then we got SendGrid - letting us rid both of ActiveCampaign and Mailgun and having …
Chose Twilio SendGrid
Mailgun answers support tickets inside of 24 hours and has as good as or better deliverability, and their team is knowledgeable and responsive.
Chose Twilio SendGrid
Originally our engineering team selected SendGrid because it was a well-known brand and highly regarded as the leader in email deliverability services. My executive team at the time was familiar with the brand as well, and had worked with key stakeholders at SendGrid prior to …
Chose Twilio SendGrid
I like SendGrid best for my most important transsactional emails because I feel they have the highest chance of getting through.
I also use Amazon SES, but only use them for less important transactional emails. SES is cheaper, but their reputation isn't as good with ISPs so …
Top Pros
Top Cons
Features
Sinch MailgunTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Sinch Mailgun
-
Ratings
Twilio SendGrid
7.8
46 Ratings
4% below category average
WYSIWYG email editor00 Ratings7.733 Ratings
Dynamic content00 Ratings7.936 Ratings
Ability to test dynamic content00 Ratings8.134 Ratings
Landing pages00 Ratings7.622 Ratings
A/B testing00 Ratings8.526 Ratings
Mobile optimization00 Ratings9.034 Ratings
Email deliverability reporting00 Ratings7.646 Ratings
List management00 Ratings5.940 Ratings
Triggered drip sequences00 Ratings7.520 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Sinch Mailgun
-
Ratings
Twilio SendGrid
7.9
46 Ratings
1% above category average
Dashboards00 Ratings8.444 Ratings
Standard reports00 Ratings8.544 Ratings
Custom reports00 Ratings6.928 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Sinch Mailgun
-
Ratings
Twilio SendGrid
9.1
8 Ratings
7% above category average
URL Validation00 Ratings9.38 Ratings
Link Tracking00 Ratings9.08 Ratings
Image Validation00 Ratings9.07 Ratings
Inbox Display00 Ratings9.38 Ratings
Email Accessibility Tools00 Ratings9.08 Ratings
Spelling and Grammar Check00 Ratings8.66 Ratings
Spam Testing00 Ratings9.38 Ratings
Email Previews00 Ratings9.08 Ratings
Best Alternatives
Sinch MailgunTwilio SendGrid
Small Businesses
Mailchimp Transactional Email (Mandrill)
Mailchimp Transactional Email (Mandrill)
Score 7.5 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Medium-sized Companies
Mailchimp Transactional Email (Mandrill)
Mailchimp Transactional Email (Mandrill)
Score 7.5 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises

No answers on this topic

Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Sinch MailgunTwilio SendGrid
Likelihood to Recommend
4.1
(27 ratings)
5.7
(57 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
7.0
(1 ratings)
1.0
(4 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
9.0
(1 ratings)
-
(0 ratings)
Support Rating
7.4
(7 ratings)
3.0
(9 ratings)
Product Scalability
10.0
(1 ratings)
-
(0 ratings)
User Testimonials
Sinch MailgunTwilio SendGrid
Likelihood to Recommend
Sinch (formerly CLX Communications)
Mailgun's pay-as-you-go pricing structure is fantastic, especially if you don't need to send that much email. The pricing, including the free tier, is much more generous than what you can get with some pricier providers, like SendGrid. I mainly just use Mailgun as an SMTP server for web services, and the service has been set-up-and-forget, which is great because I never even have to log onto the Mailgun website and do any work. Mailing list support also looks great for rolling-your-own and not relying on more expensive mailing list services.
Read full review
Twilio
I think Sendgrid is a great tool for sending out emails of all types. I've primarily used it for transactional emails as we've had other solutions for marketing emails, but I'm sure it would do just a good job - there is a "Marketing" section within the app you can use. Sendgrid integrates really easily with the development frameworks I've used, such as Laravel and Lumen; I've also integrated it with Moodle with ease.
Read full review
Pros
Sinch (formerly CLX Communications)
  • Its SMTP is very easy to use and it integrates easy with all CMS and frameworks.
  • It allows you to have a record of the incoming/outgoing emails and get useful statistics about them.
  • Thanks to their 5000 free emails per month, it is a very good option to startups and small companies.
Read full review
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
Read full review
Cons
Sinch (formerly CLX Communications)
  • No built-in templating features (This was a bit sad after coming from Mandrill which excelled at this)
  • Dashboard UI (although easy to use) is a bit dated in appearance
  • Logs are cumbersome compared to Mandrill
  • Setting up TLD (top level domain) names (things like .online or .church) that are not common require an email to tech support (this is annoying)
  • Sometimes can be slow in delivery
  • Shared IP addresses can be SPAM filtered or delayed (requires an email to support to have a new one assigned - Note: this can be mitigated by buying a dedicated one for a monthly fee)
Read full review
Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
Read full review
Usability
Sinch (formerly CLX Communications)
It could be more up-to-date and could offer some extra features that other competitors do like templating and better querying and filtering. As it is right now most things are easy to use but seem rather barebones next to Mandrill. The API is easy to implement thanks to the great documentation which is why I recommend Mailgun so often.
Read full review
Twilio
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
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Reliability and Availability
Sinch (formerly CLX Communications)
There have been a few minor outages through the years, but nothing more than a few minutes. These small outages are to be expected in any kind of a SaaS product, but Mailgun handles them very well. We designed our software to just retry sending after a while if there is an outage. As far as I know, we have never had to do more than a few retry cycles. This is all automated on our end, so we rarely even notice. Our customers have never noticed any mail sending outages.
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Twilio
No answers on this topic
Performance
Sinch (formerly CLX Communications)
The API and the deliverability of emails is excellent. Their API is very responsive and performs perfectly fine. I have no complaints there. Their management interface though (accessed through the web) is pretty slow though. Searching through lists of emails when I'm tracking down a problem for a customer can take 10+ seconds which is annoyingly high for a modern web app.
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Twilio
No answers on this topic
Support Rating
Sinch (formerly CLX Communications)
You can't seem to get ANY support until you shell out hundreds of dollars per month. I even did this when we could not deliver mail with Mailgun, and the response was slow and inadequate. Nor would they refund my money. I'll never be a customer of Mailgun again.
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Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
Read full review
Alternatives Considered
Sinch (formerly CLX Communications)
To be honest, the tools are quite similar and again I dont recommend using them as a standalone products, but they power the work we do via CRMs and our marketing campaigns. Mailgun integrates slightly better which it is why it is the preferred choice for our agency, as it integrations options seem to be better
Read full review
Twilio
If given a choice between the two, I would pick Mandrill over SendGrid. Mandrill is slightly more expensive but the data & reports that you receive from it make the service worth it. Mandrill lets you export reports over a period of time, view the actual content of emails that you've dispatched and the customer support is way better. If you can bear the slightly higher cost, Mandrill would be a better choice.
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Scalability
Sinch (formerly CLX Communications)
Over the past six years, Mailgun has scaled with our growth very easily. We haven't had to make any code changes to handle our larger volume today, and their pricing has scaled naturally with our growth. As far as I know, there is nothing we will need to do in order to grow 10-fold. Mailgun just handles the load really well.
Read full review
Twilio
No answers on this topic
Return on Investment
Sinch (formerly CLX Communications)
  • By not investing in our mail server, we have saved huge amount of money and time. For configuration and installation of an email server on Linux-based server, we would have to hire a network administrator.
  • If email delivery is an issue in a hosting provider, another solution is to switch the hosting. Fortunately with Mailgun, we didn't need to try different hosts and experiment which one works best for emails. We can stick to our existing web hosting provider and would not need to change it just for the sake of improving email deliverability.
  • The pricing of Mailgun is very cheap and straightforward. First 10K emails are free every month and that's a big advantage for our organization because our volume of emails is rarely more than 10K per month.
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Twilio
  • Our clients experience significant ROI from their web forms - without receipt of forms, many of them would not still be in business.
  • As a solution for clients' sites, we find SendGrid is a fast installation and a 1 stop problem solver, saving us man-hours.
Read full review
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