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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Makesbridge

    Score8.5 out of 10
    Small Businesses (1-50 employees)
    Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.

    $30

    per month

    OutboundEngine

    Score10 out of 10
    N/AOutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with professionally designed, branded campaigns. Benefits include: driving engagement, surfacing warm leads from current contacts, generating referrals and repeat business from their existing contacts, social…

    $199

    per user

    Pricing
    MakesbridgeOutboundEngine
    Editions & Modules
    Mini
    $29
    per month (1 account)
    SMB
    $75
    per month (1 account)
    MKS PRO
    $150
    per month (5 accounts)
    Enterprise
    $500
    per month (10 accounts)
    Engage
    $1,500
    per month (25 accounts)
    Pay As You Go
    $0
    Custom Pricing
    Essential
    $199
    per user
    Value
    $299
    per user
    Premium
    $499
    per user
    Offerings
    Pricing Offerings
    MakesbridgeOutboundEngine
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup fee$99 per user
    Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.More information is available on the vendor's website.
    More Pricing Information
    Community Pulse
    MakesbridgeOutboundEngine
    Considered Both Products
    Makesbridge Technology
    No answer on this topic
    Elm Street Technology
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    75%
    Would buy again
    42 Answers
    Delivers good value for the price
    No answers on this topic
    75%
    Delivers good value for the price
    38 Answers
    Happy with the feature set
    No answers on this topic
    75%
    Happy with the feature set
    42 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    67%
    Lived up to sales and marketing promises
    37 Answers
    Implementation went as expected
    No answers on this topic
    84%
    Implementation went as expected
    47 Answers
    Features
    MakesbridgeOutboundEngine
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Makesbridge and OutboundEngine
    Feature
    Makesbridge
    7.7
    7 Ratings
    1% below category average
    OutboundEngine
    5.9
    50 Ratings
    22% below category average
    WYSIWYG email editor6.97 Ratings00 Ratings
    Dynamic content8.05 Ratings00 Ratings
    Ability to test dynamic content8.06 Ratings00 Ratings
    Landing pages7.04 Ratings00 Ratings
    A/B testing8.45 Ratings00 Ratings
    Mobile optimization7.96 Ratings8.643 Ratings
    Email deliverability reporting8.27 Ratings3.050 Ratings
    List management7.27 Ratings6.044 Ratings
    Triggered drip sequences8.26 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Makesbridge and OutboundEngine
    Feature
    Makesbridge
    8.1
    6 Ratings
    2% above category average
    OutboundEngine
    5.3
    38 Ratings
    23% below category average
    Lead nurturing automation8.26 Ratings00 Ratings
    Lead scoring and grading7.66 Ratings00 Ratings
    Data quality management8.26 Ratings00 Ratings
    Automated sales alerts and tasks8.26 Ratings5.338 Ratings
    Campaign Management
    Comparison of Campaign Management features of Makesbridge and OutboundEngine
    Feature
    Makesbridge
    8.1
    6 Ratings
    7% above category average
    OutboundEngine
    -
    Ratings
    Calendaring7.76 Ratings00 Ratings
    Event/webinar marketing8.44 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Makesbridge and OutboundEngine
    Feature
    Makesbridge
    8.8
    6 Ratings
    15% above category average
    OutboundEngine
    10.0
    48 Ratings
    36% above category average
    Social sharing and campaigns8.54 Ratings10.048 Ratings
    Social profile integration9.13 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Makesbridge and OutboundEngine
    Feature
    Makesbridge
    8.0
    7 Ratings
    6% above category average
    OutboundEngine
    -
    Ratings
    Dashboards7.67 Ratings00 Ratings
    Standard reports8.47 Ratings00 Ratings
    Custom reports8.17 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Makesbridge and OutboundEngine
    Feature
    Makesbridge
    7.6
    6 Ratings
    0% below category average
    OutboundEngine
    -
    Ratings
    API7.14 Ratings00 Ratings
    Role-based workflow & approvals8.15 Ratings00 Ratings
    Customizability7.26 Ratings00 Ratings
    Integration with Salesforce.com8.26 Ratings00 Ratings
    Best Alternatives
    MakesbridgeOutboundEngine
    Small Businesses
    Vbout
    Score9.9 out of 10
    HighLevel
    Score9.3 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    LocaliQ
    Score8.6 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MakesbridgeOutboundEngine
    Likelihood to Recommend
    8.2
    (7 ratings)
    10.0
    (61 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    7.0
    (2 ratings)
    Usability
    8.8
    (2 ratings)
    7.7
    (7 ratings)
    Availability
    9.1
    (2 ratings)
    8.8
    (27 ratings)
    Performance
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.2
    (2 ratings)
    7.9
    (24 ratings)
    Online Training
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MakesbridgeOutboundEngine
    Likelihood to Recommend
    Makesbridge Technology
    Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
    Read full review
    Elm Street Technology
    OutboundEngine does a referral campaign and I've been able to close a couple of deals based on getting in touch with people who engage with this campaign and state they could use my services in the next 6 months. This is a great follow up tool for those you may or may not know are going to be needing your services.
    Incentivized
    Read full review
    Pros
    Makesbridge Technology
    • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
    • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
    Read full review
    Elm Street Technology
    • The content that they generate to send to our clients is relevant and the clients want to engage with us. It makes us appear more professional and consistent, even though we are a smaller company.
    • It helps us stay in touch with clients and helps us stay top of mind. We are able to generate more new business leads if we are in consistent contact with current, former, and potential clients.
    • Their customer service and support is outstanding. All my questions were answered and I went into the program feeling confident and knowledgeable.
    Read full review
    Cons
    Makesbridge Technology
    • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
    • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
    Read full review
    Elm Street Technology
    • I do not like the use of drawings to attract new customers, and they have ignored my requests to eliminate that for my personal emails.
    • I do not like it when a competitor in my immediate market has the same posts. It cheapens the service or makes it appear that I am simply sharing another's post.
    Incentivized
    Read full review
    Likelihood to Renew
    Makesbridge Technology
    Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
    Read full review
    Elm Street Technology
    The biggest issue is poor ROI. The second biggest issue is rigid customer service process, lack of a sense of urgency, and inability to reach out to upper management with issues.
    Read full review
    Usability
    Makesbridge Technology
    I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
    Read full review
    Elm Street Technology
    Overall, OutboundEngine is very user friendly. It is simple to set up and explore, and if there are any issues or questions, the customer service team and account managers are always available to help. They are very knowledgeable and were able to explain everything in detail to me. The program is easy to navigate and helps me stay organized, and an uncomplicated and straightforward solution was exactly what I was looking for
    Read full review
    Reliability and Availability
    Makesbridge Technology
    Their tech support staff is the BEST I have worked with!
    Read full review
    Elm Street Technology
    I haven't had to contact Outbound Engine because I haven't had any application errors or unplanned outages. I basically have had such a trouble free experience with them that I haven't had to call. Everything is automated and I get a notice to review every isse. I suppose if I personalized the newsletter a bit more and added some of my own articles, I would need to contact them, (which I should really start to do) but so far things have been so on point, I haven't felt the need.
    Incentivized
    Read full review
    Performance
    Makesbridge Technology
    Best tech support in the software industry.
    Read full review
    Elm Street Technology
    No answers on this topic
    Support Rating
    Makesbridge Technology
    While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
    Read full review
    Elm Street Technology
    The customer service was excellent! Everyone I spoke to was kind and knowledgeable. My account manager was easily reachable. Setup of the OutboundEngine program was explained really thoroughly, and we knew how we could best use the product to meet the needs of our clients and get our online and social media presence off the ground.
    Read full review
    Alternatives Considered
    Makesbridge Technology
    Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
    Read full review
    Elm Street Technology
    I selected it for the ability to have an automated system do 3 things all at once, social media posts, emails and the instant communication with the chat box. I have never seen a chat come through that lead to a helpful client touchpoint. I have never used another product but have since begun to weigh some of the less expensive options.
    Incentivized
    Read full review
    Return on Investment
    Makesbridge Technology
    • Good customer service and allows us to use our leads without much restriction.
    • Price still considered quite high for a very small business like us.
    Read full review
    Elm Street Technology
    • One client identified how one article I sent that he read saved him from having to replace his entire AC system.
    • One client actually thought I was sending this to him personally because I valued him
    • One of the above transacted with me twice for over $3M in sales
    Incentivized
    Read full review
    ScreenShots

    Makesbridge Screenshots

    Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.

    OutboundEngine Screenshots

    Screenshot of Automated Social Media MarketingScreenshot of A personalized snapshot of your account activity and warmest leads.Screenshot of Personally designed, tested, and automated emails