TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Marchex

    Score8 out of 10
    N/AMarchex harnesses AI and conversational intelligence to provide actionable insights aligned with prescriptive vertical market data analytics. Marchex enables executive, sales, and marketing teams to optimize customer journey experiences across communications channels. Through a prescriptive analytics solutions, it enables the alignment of enterprise strategy while supporting informed decision-making and strategic execution. Marchex provides conversational intelligence solutions for companies in…N/A

    NinjaCat

    Score8 out of 10
    N/ANinjaCat is a reporting solution for digital marketing agencies. It allows users to track the spend and performance of Google AdWords, Bing Ads, Analytics, Facebook, and DoubleClick with call tracking in one interface, allowing users to monitor campaigns and deliver reports to demonstrate return on marketing investments. NinjaCat users can connect, clean, and transform marketing data in NinjaCat then ship it to any of the leading data warehouses via its API or code free replication…N/A
    Pricing
    MarchexNinjaCat
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    MarchexNinjaCat
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeRequired
    Additional Details——
    More Pricing Information
    Best Alternatives
    MarchexNinjaCat
    Small Businesses
    Invoca
    Score9.9 out of 10
    Agency Analytics
    Score8.9 out of 10
    Medium-sized Companies
    CallRail
    Score9.1 out of 10
    Supermetrics
    Score9.7 out of 10
    Enterprises
    Invoca
    Score9.9 out of 10
    TrackMaven
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MarchexNinjaCat
    Likelihood to Recommend
    8.0
    (8 ratings)
    1.0
    (4 ratings)
    Likelihood to Renew
    1.0
    (4 ratings)
    -
    (0 ratings)
    Support Rating
    -
    (0 ratings)
    7.7
    (2 ratings)
    User Testimonials
    MarchexNinjaCat
    Likelihood to Recommend
    Marchex
    The Marchex platform is suitable for you to draw conclusions on how to approach your users. It also helps you with conversational improvements and data analysis. I recommend if you already have a large user base who buy your service and are always asking for explanations to hire Marchex for sure
    Incentivized
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    NinjaCat Inc.
    NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
    Incentivized
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    Pros
    Marchex
    • Marchex does exactly what you need it to do. It allows businesses to quickly and effectively create online and offline call-tracking numbers to measure marketing performance.
    • Marchex offers a variety of additional options, features, and capabilities outside of their core business model, which is call tracking. These business offerings appeal to smaller businesses, since they are primarily an enterprise-level call-tracking platform.
    • Marchex allows you to listen and mark phone calls based on whether or not they lead to a conversion, if you business has the time to manage this process, it is an effective way to determine which source/mediums are providing the highest inside-conversion rate.
    Incentivized
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    NinjaCat Inc.
    • It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
    • Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
    • It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
    Incentivized
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    Cons
    Marchex
    • Although customer support is only a phone call away, trouble shooting was not their strongest area. There was usually only one person who could help with technical support and getting past the gate keepers to talk to that person was not easy.
    • Salesmen were difficult to get in touch with. You think it would be easy to negotiate a contract to add more services but this proved to be a difficult task as well.
    • Online reporting could use improvement. If you wanted to sift through data you had to download a spreadsheet to manipulate the data. Very little beyond simple reporting could be accomplished on their platform.
    Incentivized
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    NinjaCat Inc.
    • The tool does struggle with handling data from tools that aren't particularly clean.
    • Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
    • Portions of the tool don't work as expected but there are work-arounds in almost all situations.
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    Likelihood to Renew
    Marchex
    We renew Marchex each year, we love it! It's a great investment. It's woven into a few of our products that we offer our clients so we wouldn't stop using it any time soon. The clients are big fans of it
    Read full review
    NinjaCat Inc.
    No answers on this topic
    Support Rating
    Marchex
    No answers on this topic
    NinjaCat Inc.
    The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
    Incentivized
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    Alternatives Considered
    Marchex
    I love how easy it is to listen to calls, filter and export reports for clients. Super happy with the services that are provided for me!
    Incentivized
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    NinjaCat Inc.
    Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use. Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
    Incentivized
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    Return on Investment
    Marchex
    • Quick and easy distribution of phone numbers with city specific area codes
    • Easy to set up after business hours and alternative forwarding numbers
    • It has been very helpful in showing clients how their staff answers the phone and where there is opportunity for more training
    Incentivized
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    NinjaCat Inc.
    • Improved perception of business by improving reporting
    • Much quicker optimization for clients
    • Stands out ahead of competitors
    Read full review
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