Mention is a social media monitoring tool. Users can create alerts for their company name, product or competitors. The vendor aims to help companies get updated in real-time by tracking the most relevant mentions over the web and social web. The vendor’s value proposition is that Mention enables companies to react, get statistics, and collaborate with their team, all on the go! According to the vendor, over 650,000 companies use Mention.
$29
per month
Simply Measured (discontinued)
Score7.2 out of 10
N/A
Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.
$89
per month per user
Pricing
Mention
Simply Measured (discontinued)
Editions & Modules
Solo
$29.00
per month
Starter
$99.00
per month
Company
Custom
per month
Standard
$89
per month per user
Professional
$149
per month per user
Advanced
$249
per month per user
Offerings
Pricing Offerings
Mention
Simply Measured (discontinued)
Free Trial
Yes
No
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
—
Sprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.
I would ask if they have ever used a software like Mention before, if not, I would totally suggest they start with it. It's easy to use, easy to set up and while it may be confusing at first, it's probably the cheapest and most effective. My suggestion to a new marketer or first-time user of this kind of software would be Mention.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
When we we're determining what's important to us we think budget, are we stuck in a contract; can it grow with our needs without hurting our pockets; can it solve our needs because we're such a large company that we almost need several solutions in one. Reporting - am I able to provide management the details they need to know to prove ROI? Also can we prove that demand generation efforts lead to closed deals?
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
Key insights generated in the dashboard page help add fast context for performance.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Yes, I just said it is clean and easy to use, but there is always room for improvement in even the most perfect software. I would personally love to see the ability to custom message options a bit more or just customize the look and feel of your dashboard.
Bugs. Mention works great 95% of the time. The other 5%, you may run into major crashes or see mentions that you cleared coming back, etc., but nothing that is a deal breaker or unexpected with a tool like this. Worth noting nonetheless!
Better plans. This is a small issue, but I wish the lower plans has some basic reporting.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
While it incorporates MOST platforms not all of them, I believe Pinterest was still in trial. They will need to keep up to date as new platforms emerge.
Not a super user friendly interface. I found it to be a bit clunky and dated looking.
While their training was good, and they had good support resources, I think they good do more with marketing and education to help my team uncover more value from the software.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mention works quickly and its user interface is easy to use. Alerts update regularly and I've never noticed any lag. It integrates with our CRM via Zapier, but this is not something which we use yet. The only thing I would say is that it takes time for Mention to reach its full potential. It only starts to rank influences from when you set up the alert, so it can take a few weeks to build a map of your influencers.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mention always responded promptly and gave excellent support. Any problem we had with the software, from login trouble to broken features were addressed quickly. There was once a problem with our quota, where we were unable to see results we should have been able to see. We sent an email, and within an hour, the situation was resolved!
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Currently, there are no other tools available with the features that Mention has possible according to our knowledge and experience. We firmly believe that Mention has placed themselves in a category all of their own. In the ten years, our company has been around. We have yet to come across any other companies like Mention. Pretty sure there may be another company or competition. None like Mention in our opinion are available, however.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of the few tools that can measure the impact of an individual message as opposed to the account in aggregate.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Mention has had a positive impact on my business because it gives people the impression that I was following them, even if I might not have been. It makes me appear active on all social media platforms, even if I ONLY look at my mentions each day!
Because I have only used the free plan but have benefitted greatly, I would say that my ROI is fantastic!
The only negative impact that Mention has is that I do get a daily email in my inbox, and it is one more thing to check. However, it is worth the time.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?
