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Meta Business Manager vs. Salesforce Agentforce Commerce

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Meta Business Manager

    Score7.1 out of 10
    N/AMeta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A

    Agentforce Commerce

    Score7.9 out of 10
    N/ASalesforce Agentforce Commerce (formerly Commerce Cloud, and Demandware before that) is a cloud-based eCommerce solution for enterprises with merchandising tools, such as sorting, filtering, and image zooming, allowing customers to browse products.

    $4

    per month

    Pricing
    Meta Business ManagerAgentforce Commerce
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Meta Business ManagerAgentforce Commerce
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—B2B Commerce: Starter - $4 price/order Growth - $6 price/order Plus - $8 price/order B2C Commerce: Starter - 1% Gross Merchandise Value Growth - 2% Gross Merchandise Value Plus - 3% Gross Merchandise Value B2B2C Commerce: 1% Gross Merchandise Value
    More Pricing Information
    Community Pulse
    Meta Business ManagerAgentforce Commerce
    Considered Both Products
    Meta Platforms Inc
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    77%
    Would buy again
    20 Answers
    88%
    Would buy again
    21 Answers
    Delivers good value for the price
    83%
    Delivers good value for the price
    19 Answers
    80%
    Delivers good value for the price
    16 Answers
    Happy with the feature set
    77%
    Happy with the feature set
    20 Answers
    88%
    Happy with the feature set
    21 Answers
    Lived up to sales and marketing promises
    76%
    Lived up to sales and marketing promises
    16 Answers
    94%
    Lived up to sales and marketing promises
    15 Answers
    Implementation went as expected
    73%
    Implementation went as expected
    16 Answers
    83%
    Implementation went as expected
    15 Answers
    Features
    Meta Business ManagerAgentforce Commerce
    Listening/monitoring
    Comparison of Listening/monitoring features of Meta Business Manager and Salesforce Agentforce Commerce
    Feature
    Meta Business Manager
    5.7
    44 Ratings
    29% below category average
    Salesforce Agentforce Commerce
    -
    Ratings
    Boolean keyword searches5.427 Ratings00 Ratings
    Filtering out noise/spam4.134 Ratings00 Ratings
    Sentiment analysis5.829 Ratings00 Ratings
    Broad channel coverage7.432 Ratings00 Ratings
    Publishing
    Comparison of Publishing features of Meta Business Manager and Salesforce Agentforce Commerce
    Feature
    Meta Business Manager
    7.0
    60 Ratings
    15% below category average
    Salesforce Agentforce Commerce
    -
    Ratings
    Content planning and scheduling7.860 Ratings00 Ratings
    Audience targeting7.957 Ratings00 Ratings
    Content optimization6.855 Ratings00 Ratings
    Workflow management5.645 Ratings00 Ratings
    Engagement
    Comparison of Engagement features of Meta Business Manager and Salesforce Agentforce Commerce
    Feature
    Meta Business Manager
    7.1
    52 Ratings
    14% below category average
    Salesforce Agentforce Commerce
    -
    Ratings
    Automated routing and prioritization7.242 Ratings00 Ratings
    Customer interaction histories7.547 Ratings00 Ratings
    Bulk actions6.734 Ratings00 Ratings
    Marketing
    Comparison of Marketing features of Meta Business Manager and Salesforce Agentforce Commerce
    Feature
    Meta Business Manager
    7.7
    57 Ratings
    0% below category average
    Salesforce Agentforce Commerce
    -
    Ratings
    Lead generation7.748 Ratings00 Ratings
    Content marketing7.752 Ratings00 Ratings
    Paid media management7.949 Ratings00 Ratings
    Campaigns and promotions7.653 Ratings00 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Meta Business Manager and Salesforce Agentforce Commerce
    Feature
    Meta Business Manager
    5.8
    60 Ratings
    36% below category average
    Salesforce Agentforce Commerce
    -
    Ratings
    Twitter5.512 Ratings00 Ratings
    Facebook8.359 Ratings00 Ratings
    LinkedIn5.512 Ratings00 Ratings
    Google+5.57 Ratings00 Ratings
    Instagram7.945 Ratings00 Ratings
    Pinterest1.07 Ratings00 Ratings
    YouTube6.514 Ratings00 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Meta Business Manager and Salesforce Agentforce Commerce
    Feature
    Meta Business Manager
    6.9
    58 Ratings
    11% below category average
    Salesforce Agentforce Commerce
    -
    Ratings
    Campaign success analytics7.757 Ratings00 Ratings
    Real-time tracking7.353 Ratings00 Ratings
    Competitor analysis5.736 Ratings00 Ratings
    Account management
    Comparison of Account management features of Meta Business Manager and Salesforce Agentforce Commerce
    Feature
    Meta Business Manager
    7.9
    59 Ratings
    0% below category average
    Salesforce Agentforce Commerce
    -
    Ratings
    Role-based user permissions & privileges7.656 Ratings00 Ratings
    Mobile access8.356 Ratings00 Ratings
    Online Storefront
    Comparison of Online Storefront features of Meta Business Manager and Salesforce Agentforce Commerce
    Feature
    Meta Business Manager
    -
    Ratings
    Salesforce Agentforce Commerce
    8.9
    44 Ratings
    13% above category average
    Product catalog & listings00 Ratings9.339 Ratings
    Product management00 Ratings9.339 Ratings
    Bulk product upload00 Ratings8.138 Ratings
    Branding00 Ratings9.139 Ratings
    Mobile storefront00 Ratings9.335 Ratings
    Product variations00 Ratings9.341 Ratings
    Website integration00 Ratings8.639 Ratings
    Visual customization00 Ratings8.040 Ratings
    CMS00 Ratings9.437 Ratings
    Online Shopping Cart
    Comparison of Online Shopping Cart features of Meta Business Manager and Salesforce Agentforce Commerce
    Feature
    Meta Business Manager
    -
    Ratings
    Salesforce Agentforce Commerce
    9.1
    34 Ratings
    17% above category average
    Abandoned cart recovery00 Ratings8.928 Ratings
    Checkout user experience00 Ratings9.234 Ratings
    Online Payment System
    Comparison of Online Payment System features of Meta Business Manager and Salesforce Agentforce Commerce
    Feature
    Meta Business Manager
    -
    Ratings
    Salesforce Agentforce Commerce
    9.5
    33 Ratings
    13% above category average
    eCommerce security00 Ratings9.533 Ratings
    eCommerce Marketing
    Comparison of eCommerce Marketing features of Meta Business Manager and Salesforce Agentforce Commerce
    Feature
    Meta Business Manager
    -
    Ratings
    Salesforce Agentforce Commerce
    8.3
    38 Ratings
    8% above category average
    Promotions & discounts00 Ratings8.736 Ratings
    Personalized recommendations00 Ratings8.138 Ratings
    SEO00 Ratings8.233 Ratings
    eCommerce Business Management
    Comparison of eCommerce Business Management features of Meta Business Manager and Salesforce Agentforce Commerce
    Feature
    Meta Business Manager
    -
    Ratings
    Salesforce Agentforce Commerce
    9.2
    41 Ratings
    13% above category average
    Multi-site management00 Ratings9.235 Ratings
    Order processing00 Ratings8.938 Ratings
    Inventory management00 Ratings9.237 Ratings
    Shipping00 Ratings9.530 Ratings
    Custom functionality00 Ratings9.338 Ratings
    Best Alternatives
    Meta Business ManagerAgentforce Commerce
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    Sendible
    Score7.2 out of 10
    Ecwid by Lightspeed
    Score10 out of 10
    Medium-sized Companies
    Emplifi
    Score8.9 out of 10
    Shopify
    Score8.7 out of 10
    Enterprises
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    IBM Digital Commerce
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Meta Business ManagerAgentforce Commerce
    Likelihood to Recommend
    6.2
    (60 ratings)
    8.7
    (55 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.8
    (11 ratings)
    Usability
    6.1
    (26 ratings)
    9.2
    (11 ratings)
    Availability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (1 ratings)
    Support Rating
    6.1
    (14 ratings)
    9.0
    (3 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.0
    (2 ratings)
    User Testimonials
    Meta Business ManagerAgentforce Commerce
    Likelihood to Recommend
    Meta Platforms Inc
    Meta Business Manger is well suited for large/medium and small organisations with single or multiple stake holders and products. It works very efficiently. Cases where app events are defined for android and iOS, it work wonders for campaign measurement and campaign level targeting. Meta Business Manager is very appropriate for running financial, educational, real estate, e-commerce related ads. Meta Business Manager is not appropriate if you have are into enterprise sales.
    Read full review
    Salesforce
    Global Sites; larger commerce organizations but not too large where the % rev-share would affect its feasibility in a feature comparison. Salesforce is rock solid in infrastructure and rarely has outages or issues; it scaled appropriately for holiday peak and was able to accomplish anything we put our minds to as long as we staffed development appropriately. The latter, however, is not to be overlooked. Developers are necessary and expensive.
    Incentivized
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    Pros
    Meta Platforms Inc
    • Helps drive more efficient CPCs and CPMs than other social channels
    • Targets users outside of working hours
    • Helps grow Retargeting pools to use on other channels
    • Meta Business Manager's AI does a great job in identifying our ICP based off intent signals
    Incentivized
    Read full review
    Salesforce
    • Traffic - When we have sales, our traffic will increase exponentially and their cloud can handle the huge uptick in traffic we receive without overloading our servers.
    • Site updates - it continually monitors in the background for any upgrades or updates needed so we don't have to go in and do it ourselves. A real time saver!
    • Integration - outside plugins and add-ons are easy to install with Salesforce commerce cloud as it allows a seamless integration of extra plug ins onto our site.
    Incentivized
    Read full review
    Cons
    Meta Platforms Inc
    • You have to look in multiple places for a full range of analytics
    • The way it handles ad spend can be unpredictable, so if you're on a budget, you have to make sure you're really watching your ad spend
    • For as much as Meta Business Manager pushes stories, reels, etc., the editing tools for this kind of content are limited or nonexistent.
    Incentivized
    Read full review
    Salesforce
    • The UX within the Business Manager portion of Demandware, the primary interface for marketers, is generally a confusing, inconsistent mess. Particularly infuriating are the lack of consistency for search and sort behavior within the tool.
    • A number of useful features, such as the ability to set schedules or tie features to unique customer segments, have seemingly arbitrary limitations imposed.
    • Demandware's idea of leveraging the community to be a learning resource and a sounding board for new ideas and features is a nice theory, but in practice it doesn't work for businesses with a lot of customization. I'm left with the impression that individual support is not a priority.
    Incentivized
    Read full review
    Likelihood to Renew
    Meta Platforms Inc
    No answers on this topic
    Salesforce
    A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
    Read full review
    Usability
    Meta Platforms Inc
    The UI is easy and intuitive for any beginner, but it also has a lot of depth for more advanced users. There have been very few cases where I could not do something I wanted to do regarding media buying. However, there are big limitations regarding account management, admin settings, and user appeals.
    Incentivized
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    Salesforce
    The overall ease of using the system. Consolidation in location for our team members. Mobile application for on the go research, as many of our team members are constantly traveling to job sites or to meet clients. No more duplicate calls to current customers, since we have 12 different divisions that span the company. Mostly the ability to look at the database when our team members begin cultivating a new
    lead/prospect with a potential customer to see if anyone within the team has a
    relationship with that person or the company they work for.
    Incentivized
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    Reliability and Availability
    Meta Platforms Inc
    No answers on this topic
    Salesforce
    We have only had one instance where the platform went down in the time we have been using it.
    Read full review
    Support Rating
    Meta Platforms Inc
    Facebook is notoriously difficult to access for help and FBM is no exception. Only the chat feature will get someone in touch with you and then there is very limited help. The most they do is send links from their 'help section' without really offering much help at all. Business owners and directors need a person on the phone that can understand the problem and help fix it, not 'helpful links that have already been tried.
    Incentivized
    Read full review
    Salesforce
    They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
    Incentivized
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    In-Person Training
    Meta Platforms Inc
    No answers on this topic
    Salesforce
    The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
    Read full review
    Implementation Rating
    Meta Platforms Inc
    No answers on this topic
    Salesforce
    Implementation went fairly smoothly.
    Read full review
    Alternatives Considered
    Meta Platforms Inc
    Facebook is a well-known platform that has to be utilized. It allows us to reach so many new customers and potential patients for our clients. As well as allows us to interact with them consistently and keep them informed or advertise to a new niche of people. The best part about Facebook Business Manager is its usability and reach!
    Read full review
    Salesforce
    When I think of Salesforce products, I sometimes think of them interchangeably as one big lump. It's hard not to be incredibly immersed in the ecosystem day in and day out and taking advantage of resources like Trailhead. While Microsoft Dynamics compares in quality and offerings, it doesn't offer the same engagement and resources as Salesforce in its communications, social, and marketing, which makes a difference in terms of relevance and help. Commerce Cloud comes with the support you need to succeed and the tools you need to grow. In a high demand consumer world, we need products like this to keep up and get ahead. The minute we catch up, we're behind. Salesforce helps you stay on pace and create the unique and personalized experiences customers everywhere expect.
    Incentivized
    Read full review
    Return on Investment
    Meta Platforms Inc
    • Pro: It gives me a central place to manage my Page.
    • Pro: There are a lot of options to take advantage of, like Ads, available, which I hope to use more in the future.
    • Pro: The pixel has allowed me to connect Facebook data with my website, and has been a good referral source.
    • Con: There is so much I don't use because it is so complicated. I know I could get more use of it, but it's not going to happen anytime soon, and probably without help.
    Incentivized
    Read full review
    Salesforce
    • In my experience I see most of the retailers see better sales after moving to Demandware.
    • Site performance is really good if the application built with best practices suggested by Demandware.
    • Service integrations have some limitations in terms of quota etc but still all are inside manageable grounds.
    Incentivized
    Read full review
    ScreenShots