Meta Business Manager vs. Sendible

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meta Business Manager
Score 7.5 out of 10
N/A
Meta Business Manager (formerly Facebook Business Manager, or Pages Manager) is a mobile app that supports management of up to 50 Facebook pages from a smart phone or tablet, allowing social media managers to see activity, post updates, and respond immediately to customers.N/A
Sendible
Score 9.2 out of 10
N/A
Sendible is a social media marketing platform that allows users to engage with their audience and track results across multiple social media channels at any time.
$9.99
per month
Pricing
Meta Business ManagerSendible
Editions & Modules
No answers on this topic
Creator
$29
per month
Traction
$89
per month
Scale
$199
per month
Expansion
$399
per month
Custom White Label
price on request
Offerings
Pricing Offerings
Meta Business ManagerSendible
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—15% discount if paying annually. 15% monthly discount or 25% annual discount offered to non-profits.
More Pricing Information
Community Pulse
Meta Business ManagerSendible
Top Pros
Top Cons
Features
Meta Business ManagerSendible
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Meta Business Manager
6.1
35 Ratings
22% below category average
Sendible
8.3
6 Ratings
8% above category average
Boolean keyword searches6.020 Ratings8.05 Ratings
Filtering out noise/spam5.326 Ratings8.04 Ratings
Sentiment analysis7.322 Ratings8.04 Ratings
Broad channel coverage6.025 Ratings9.16 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Meta Business Manager
5.9
49 Ratings
30% below category average
Sendible
9.2
12 Ratings
14% above category average
Content planning and scheduling7.049 Ratings10.012 Ratings
Audience targeting6.046 Ratings10.010 Ratings
Content optimization5.744 Ratings7.010 Ratings
Workflow management4.838 Ratings10.011 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Meta Business Manager
6.0
42 Ratings
30% below category average
Sendible
7.5
10 Ratings
8% below category average
Automated routing and prioritization5.334 Ratings6.09 Ratings
Customer interaction histories4.738 Ratings9.57 Ratings
Bulk actions7.825 Ratings7.09 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Meta Business Manager
6.1
47 Ratings
23% below category average
Sendible
7.0
9 Ratings
9% below category average
Lead generation4.838 Ratings9.04 Ratings
Content marketing5.742 Ratings9.09 Ratings
Paid media management6.239 Ratings1.01 Ratings
Campaigns and promotions7.543 Ratings9.02 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Meta Business Manager
6.3
49 Ratings
30% below category average
Sendible
10.0
12 Ratings
16% above category average
Twitter4.010 Ratings10.010 Ratings
Facebook8.148 Ratings10.012 Ratings
LinkedIn5.98 Ratings10.011 Ratings
Google+7.33 Ratings10.08 Ratings
Instagram7.334 Ratings10.09 Ratings
Pinterest6.05 Ratings10.04 Ratings
YouTube5.612 Ratings10.07 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Meta Business Manager
5.7
47 Ratings
32% below category average
Sendible
6.7
10 Ratings
16% below category average
Campaign success analytics7.246 Ratings8.010 Ratings
Real-time tracking5.943 Ratings5.08 Ratings
Competitor analysis4.027 Ratings7.05 Ratings
Account management
Comparison of Account management features of Product A and Product B
Meta Business Manager
6.2
49 Ratings
27% below category average
Sendible
9.0
11 Ratings
10% above category average
Role-based user permissions & privileges5.446 Ratings10.011 Ratings
Mobile access6.947 Ratings8.09 Ratings
Best Alternatives
Meta Business ManagerSendible
Small Businesses
Publer
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Score 9.8 out of 10
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Score 9.8 out of 10
Medium-sized Companies
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
Social Suite by Reputation.com
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Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Meta Business ManagerSendible
Likelihood to Recommend
9.2
(49 ratings)
10.0
(16 ratings)
Likelihood to Renew
-
(0 ratings)
8.0
(4 ratings)
Usability
7.5
(15 ratings)
9.0
(3 ratings)
Support Rating
6.0
(14 ratings)
9.9
(3 ratings)
User Testimonials
Meta Business ManagerSendible
Likelihood to Recommend
Meta Platforms Inc
If using a desktop, Facebook Business Manage can help integrate and consolidate your workload when managing multiple pages for multiple clients. However, it can also be clunky when trying to use it on the go from a smartphone as the functionality is more limited. For those that sit at desks all day, it's a good program. For those of us that stay mobile, it can be frustrating.
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Sendible
I have a fairly straightforward use case for Sendible and it meets almost all of my needs. If you are a small company that needs a collaborative solution to social media content creation, and likely has a small team (or no team) to manage social media postings, I think Sendible is likely a great tool to schedule posts and largely automate social media marketing. A larger company or more involved marketing team could still use Sendible to schedule and collaborate on posts. However, there may be additional features they may want or need (like the ability to promote posts) that may not be available with Sendible.
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Pros
Meta Platforms Inc
  • Stats and insights, to have data to back up assumptions and actions.
  • Scheduling posts, which is helpful when you can't always post in real time.
  • Messenger, which allows me to interact directly with potential customers.
  • Roles, which allows me to assign an intern to help manage the profile.
  • Ads, which allows me to target and advertise to potential customers.
  • Pixel, which connects my Facebook data with my website.
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Sendible
  • Easy to schedule and post to all of your social media platforms.
  • Customer support is very accommodating and always there to help. I have never had an issue with reaching someone whether it was for a quick question or to demo other features.
  • They have an awesome affiliate program (example: I earned over $600 from one company clicking through an signing up from my affiliate link - yay!)
  • Compared to other social media platforms, Sendible has been the most robust with features and ease of use.
  • They are always making advances and upgrades to their service offerings to better meet the needs of their customers.
Read full review
Cons
Meta Platforms Inc
  • The only thing I have noticed is when on my device, it calls out a list of names that have shared your post, and it only shows one. On the computer it will let you scroll down and see all of them.
Read full review
Sendible
  • Inbox. The inbox of incoming messages/posts is very clunky. Threads are separated into individual messages, making it difficult to follow conversations.
  • Reporting. The included reporting features are limited and don't allow for enough customization to be worth using.
  • Hashtags. When discussing the 10 most common mistakes (or whatever the title might be), we are unable to say "You won't believe #3" because the system reads this as a hashtag to link rather than just a number. It adds on editing time when approving posts.
  • Default settings. As a Social Media Manager, it is annoying to have myself set as default when looking at the content calendar. I don't write the posts, just approved and schedule them, so manually entering in my writers' names in the filters could be made easier by making this an editable feature.
  • Instagram. You cannot post multiple images in a single Instagram post from Sendible.
  • Service Lists. They are supposed to be helpful in grouping your services (we do this by brand), however, these lists don't pull the information you put on individual services. So if I have a list with Facebook, Instagram, and Pinterest for Brand A, you can't just add the Brand A Service List filter onto the calendar and see all of those posts that are scheduled. They don't seem to have much purpose at all.
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Likelihood to Renew
Meta Platforms Inc
No answers on this topic
Sendible
If I am given a larger budget to work with then I'd like a program that tracks and collects my PR hits, as well as sends me important info to respond to. I realy like the way New Brand Analytics tracks my Trip Advisor,etc ratings
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Usability
Meta Platforms Inc
I give Facebook Business Manager this rating because how I am able to edit and customize each client location page easily and can add users as needed without any hoops to jump through. I also appreciate the about of reach that Facebook has, so having a tool like this that's easy to use and can be in control of the backed of what people see is so important.
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Sendible
Sendible is 100% web based so managing social media platforms can be done from anywhere with internet connectivity. During registration, Sendible takes its users on a tour of its main features. The sleek design was engineered by professionals who have great interest in social media marketing. There is ample support in case users get lost and there is no learning curve.
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Support Rating
Meta Platforms Inc
The few times I've had to reach out for ad questions, Facebook Pages customer service is prompt and friendly with their advice. I've never waited longer than 24 hours to get a response, and generally it's just a few hours. They're also quick at removing spam from my Pages when I've needed them to.
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Sendible
Sendible has a great resource center which I have used multiple times throughout my year using the platform. There are plenty of troubleshooting articles and guides that make it easy to uncover the root of any small issues I may have.
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Alternatives Considered
Meta Platforms Inc
While we looked at different possibilities, it just seemed that this program was designed for our key social media platforms. There really was no point in utilizing a different program when this was designed for these platforms specifically. The mobile app is an added convenience that allows me to manage our social media on the go.
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Sendible
Sendible offers outstanding value for money with majority of the features offered by more expensive platforms at a much lower cost. We were using a combination of Hootsuite and Sendible. Sendible remains our primary social media scheduling tool and we were using the free version of Hootsuite as it offered superior social listening, with the ability to track posts by keywords and hashtags in streams for example. Sendible does not offer this same functionality for social listening. When Hootsuite stopped offering social listening streams for free, we dropped Hootsuite and we are currently manually searching social media platforms one at a time until we identify a cost effective social listening tool with the required features.
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Return on Investment
Meta Platforms Inc
  • Most of our leads come from Facebook paid marketing.
  • Our business is centered around our content, which allows us to stand out from the completion. Facebook allows us to get the content in front of our audience.
  • Facebook Marketing is so dynamic that it takes loads of trial and error to get to a winning formula. And the errors can be expensive.
Read full review
Sendible
  • Our case study on the Pinterest side of things was remarkable. Allowing us to schedule our pins in advance meant we could publish at a higher frequency and also at more meaningful times. It impacted our Pinterest growth and conversions from Pinterest very noticeably.
Read full review
ScreenShots

Sendible Screenshots

Screenshot of StreamsScreenshot of Monitoring KeywordsScreenshot of ReportingScreenshot of Content SuggestionsScreenshot of Compose BoxScreenshot of Bulk Importer