Meta Business Suite vs. Microsoft 365

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meta Business Suite
Score 7.3 out of 10
N/A
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.N/A
Microsoft 365
Score 8.6 out of 10
N/A
Microsoft 365 (formerly Office 365) is a Microsoft Cloud subscription service that includes Microsoft Office products (Word, Excel, PowerPoint, OneNote, Outlook, Publisher, and Access). The software can be installed across multiple devices and ensures that users always have the most up-to-date version of the included Office applications.
$5
Per User Per Month
Pricing
Meta Business SuiteMicrosoft 365
Editions & Modules
No answers on this topic
Business Basic
$5.00
Per User Per Month
Individual
$5.84
*Per Month
Business - Apps
$8.25
Per User Per Month
Enterprise - F3
$10.00
Per User Per Month
Business Standard
$12.50
Per User Per Month
Business Premium
$20.00
Per User Per Month
Enterprise - E3
$32.00
Per User Per Month
Enterprise - E5
$57.00
Per User Per Month
Offerings
Pricing Offerings
Meta Business SuiteMicrosoft 365
Free Trial
NoNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*When billed annually.
More Pricing Information
Community Pulse
Meta Business SuiteMicrosoft 365
Considered Both Products
Meta Business Suite
Chose Meta Business Suite
In my opinion, all three platforms are much better - with the exception of their customer service (excluding HubSpot) - I think LinkedIn and Google are just as poor in this area.
Microsoft 365

No answer on this topic

Features
Meta Business SuiteMicrosoft 365
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
Meta Business Suite
6.4
14 Ratings
17% below category average
Microsoft 365
-
Ratings
Boolean keyword searches6.69 Ratings00 Ratings
Filtering out noise/spam6.211 Ratings00 Ratings
Sentiment analysis6.711 Ratings00 Ratings
Broad channel coverage6.313 Ratings00 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
Meta Business Suite
7.2
16 Ratings
11% below category average
Microsoft 365
-
Ratings
Content planning and scheduling7.816 Ratings00 Ratings
Audience targeting7.716 Ratings00 Ratings
Content optimization6.913 Ratings00 Ratings
Workflow management6.311 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Meta Business Suite
6.8
13 Ratings
17% below category average
Microsoft 365
-
Ratings
Automated routing and prioritization7.09 Ratings00 Ratings
Customer interaction histories6.712 Ratings00 Ratings
Bulk actions6.811 Ratings00 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
Meta Business Suite
7.3
16 Ratings
5% below category average
Microsoft 365
-
Ratings
Lead generation7.315 Ratings00 Ratings
Content marketing7.014 Ratings00 Ratings
Paid media management7.715 Ratings00 Ratings
Campaigns and promotions7.113 Ratings00 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
Meta Business Suite
8.1
14 Ratings
3% below category average
Microsoft 365
-
Ratings
Twitter8.34 Ratings00 Ratings
Facebook8.613 Ratings00 Ratings
LinkedIn7.85 Ratings00 Ratings
Google+7.75 Ratings00 Ratings
Instagram8.314 Ratings00 Ratings
Pinterest8.35 Ratings00 Ratings
YouTube7.45 Ratings00 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
Meta Business Suite
7.8
16 Ratings
1% above category average
Microsoft 365
-
Ratings
Campaign success analytics8.016 Ratings00 Ratings
Real-time tracking7.716 Ratings00 Ratings
Competitor analysis7.810 Ratings00 Ratings
Account management
Comparison of Account management features of Product A and Product B
Meta Business Suite
7.5
14 Ratings
6% below category average
Microsoft 365
-
Ratings
Role-based user permissions & privileges7.614 Ratings00 Ratings
Mobile access7.413 Ratings00 Ratings
Best Alternatives
Meta Business SuiteMicrosoft 365
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Google Workspace
Google Workspace
Score 9.1 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Google Workspace
Google Workspace
Score 9.1 out of 10
Enterprises
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
Microsoft 365 Business Premium
Microsoft 365 Business Premium
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Meta Business SuiteMicrosoft 365
Likelihood to Recommend
7.2
(109 ratings)
8.0
(242 ratings)
Likelihood to Renew
10.0
(7 ratings)
9.5
(6 ratings)
Usability
6.4
(17 ratings)
7.7
(13 ratings)
Performance
3.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(4 ratings)
8.9
(54 ratings)
Implementation Rating
10.0
(4 ratings)
9.0
(2 ratings)
User Testimonials
Meta Business SuiteMicrosoft 365
Likelihood to Recommend
Meta Platforms Inc
Meta Business Suite has been highly effective in exposing our brand and our clients' brands to a large audience. It is also one of the most cost-effective ad platforms for B2B marketing campaigns. The issue is filtering out low-quality leads from a B2B lead generation process, as you often receive as many poor-quality leads as high-quality ones.
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Microsoft
Microsoft 365 would be well suited for medium to large enterprises. This is where there are several hundreds or thousands of people. Since most everyone has used one of the applications the learning curve would be reduced. Another reason would be the ability to implement security measures to prevent access to sensitive data. This could justify the cost of an Enterprise license.
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Pros
Meta Platforms Inc
  • Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
  • They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
  • Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
  • Gives you placements and different ad types so you can get the most out of it.
  • Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
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Microsoft
  • Chat with teams and the integrations with the other apps, and many more smaller ones, like to-dos, news, and the recent Outlook integration.
  • Easy embedding on SharePoint to broadcast all the content created in the different tools.
  • The office package is still robust with the good things from the past and new additions.
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Cons
Meta Platforms Inc
  • The planner enables timings of others' posts to be seen easily, but an easier view of that content (eg by hovering over it) would be preferable
  • Insights gives detailed information on the performance of posts, but could be more intuitive - and it would be helpful if it flagged particularly good performers or practices.
  • Sometimes using @ tags is a little slow - and it's not always easy to tell which ones you want without opening another window and testing them yourself.
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Microsoft
  • Forms lack comprehensive features and parameters for detailed questioning for example cannot be directly linked with Power BI
  • Outlook email filters are not handy to use and require more detailing in terms of location past emails
  • Teams requires substantially large amounts of system resources which could be finetuned
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Likelihood to Renew
Meta Platforms Inc
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
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Microsoft
So far the Microsoft 365 platform provides features and tools that can cater to 100% of present organizations needs considering both technical and business necessities, however most features are not been effectively utilised at present. The current featureset is able to cover for most of the future needs of the business and technical functions.
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Usability
Meta Platforms Inc
Meta Business Suite is a solid, centralized tool that covers the core needs of social media planning and publishing. However, some limitations — like inconsistent Reels functionality, clunky previews, and lack of creative asset organization — hold it back from being a seamless, end-to-end solution. There's a lot of potential with continued improvements.
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Microsoft
Microsoft 365 is the gold standard for performing project tasks in a professional environment, enabling the quick transfer and exchange of files and ideas for team members who work locally and remotely. Its suite of tools is familiar and has evolved to being cloud based, allowing for files to be updated in real time from near and far.
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Reliability and Availability
Meta Platforms Inc
I've only dealt with the API having issues a couple times, but as you can imagine an outage is not something an advertiser would find acceptable, especially during any ecommerce-heavy time of year. The overall platform could use some help with availability when it comes to authentication, as it struggles with consistency in authentication.
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Microsoft
To-date Microsoft 365 platform has offered an amazing uptime and availability percentage per year compared to all other products which provide the stability and overall business resilience of their ecosystem which is a great relief for information technology service entitites which heavy rely on Microsoft offerings as a whole to redeliver their own custom products
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Performance
Meta Platforms Inc
There are a lot of shortcomings when it comes to performance. There are pages that I do not expect to have much information to load on the page, yet it takes an incredibly long time (10+ secondes). I have not had experience with the integration slowing other platforms down too much.
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Microsoft
The Microsoft 365 tools expects and demands a substantial amount of system resources to operate at optimal level and even more when integrated with other applications which is a downside, however given that external supporting tech factors such as fibre/broadband speed bandwidth, high speed RAM and ample storage resources are allocated the tools work error free providing robust communication
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Support Rating
Meta Platforms Inc
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
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Microsoft
Over the past 8 years of using Microsoft 365, I have noticed that they change vendors often. This always leads to a poor experience in the beginning, then levels out after some time for the company to get things worked out. As a customer, it is really frustrating because I don't have time when something isn't working to have them "look into my issue" and get back with me. They have even closed a ticket I specifically told them to keep open. Your applications are only as good as the support.
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In-Person Training
Meta Platforms Inc
No answers on this topic
Microsoft
The resellers involved with selling Microsoft products are reluctant to provide in person specialist trainings to consumers due to the fact of costs of economies of scale and is not provided free of charge most of the time. In Person trainings needs to be agreed to at the initiation of projects and implementations for better ROI.
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Online Training
Meta Platforms Inc
No answers on this topic
Microsoft
The standard training offered with 3rd part resellers are fairly standard and covers the basic workability however the trainings needs to be specifically customised according to unique requirements of the organizations. for example an MSP would need to master specific communications verticals within Microsoft 365 whereas and online store using Microsoft 365 would needs to master a different set of tools within the suite to get the best ROI post implementation.
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Implementation Rating
Meta Platforms Inc
Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website
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Microsoft
The Microsoft support partners are more than capable of handling implementations and dealing with unprecedented errors during the implementations. Not part of the implementation though the setup was done with minimum misconfigurations which is evident with present live setup which works fine without any bugs and gaps at present context.
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Alternatives Considered
Meta Platforms Inc
Compared to the other tools listed above, Meta Business Suite has good navigation, great interest audience-building tools, okay ad analytics, a great messaging system, and below-average customer support. We chose Meta Business Suite for its massive user base and for its industry-leading targeting functionality (which is a result of that massive user base!).
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Microsoft
Typically I prefer working with companies with Microsoft 365 as their main tool because they're usually a fast growing company with a global presence. I like using it for work because it's easy to collaborate, share, review, comment, reply in any of the tools. The mobile app for Outlook and Teams are lifesavers when we're constantly traveling and you can join meetings on the mobile Teams to never miss a beat.
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Contract Terms and Pricing Model
Meta Platforms Inc
No answers on this topic
Microsoft
Microsoft pricing is not very expensive and yet not very cheap as well, and it hovers in between the baseline. The charges are mostly based on the tier level partners who charge based on their individual reputation in the market. Power negotiation will lead to cost effective and attractive pricing
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Scalability
Meta Platforms Inc
This product is definitely able to run at scale, but it would be wise to have enough eyeballs to oversee it and the tools for keeping the campaigns, adsets, and ads organized could use some improvement. I can also see the UI interfering with usability at greater amounts of scale.
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Microsoft
Multiple tools within the same platform have been deployed successfully within different functional technical and non technical teams such as Devops, SOC, NOC, Shared services, Managed services, Global Information technology, Cloud operations, Finance, Administration, human resources and all these teams collaborate while maintaining central uniformity in terms of global standards who are dispersed in different geographical locations with ease
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Professional Services
Meta Platforms Inc
No answers on this topic
Microsoft
Have not directly obtained professional services from Microsoft but rather obtained specialized services such as implementations and configurations, setting up and integration support with Microsoft authorized suppliers, 3rd parties, and resellers, which has been a pleasant experience. Again the level of delivery quality on professional services is based on the level of hands on exposure of the 3rd party
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Return on Investment
Meta Platforms Inc
  • Overall positive ROI has been achieved using this platform. You must have a clear understanding of where your CPL maximums are to remain profitable and either optimize to success or pull the plug on campaigns that are bleeding spend.
  • This is a great platform to build new audiences or grow existing ones.
  • Building audience segments via pixel tracking is a huge win for this platform.
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Microsoft
  • We have a lot of nonprofit users, so they have a good ROI.
  • I like the constant updates without having to purchase the software repeatedly.
  • I used to purchase each Office (insert year here) often, so the software was up to date and had the newest options and connectors. I think my return on investment would have been much better if Microsoft had updated those versions to keep them current; after all, we did pay for them.
  • Microsoft 365's offering a monthly fee or a discount for a year helps, and you can look at it as a free backup if you have everything set to back up to One Drive. (Cloud-based document filing you can access anywhere ( with an internet connection)—you Can't beat that!)
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ScreenShots