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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Advertising

    Score7.7 out of 10
    N/AMicrosoft Advertising (formerly Bing Ads) contains Microsoft's advertising solutions. Advertising formats include search (Microsoft Search ads), Display and Native ads, Retail Media, and Video and Connected TV (CTV) ads. Services include Performance Max, the company's conversion optimization AI assistant and guide.N/A

    Vyond

    Score8.4 out of 10
    N/AVyond (formerly GoAnimate) is a cloud-based platform for producing custom animated videos. It is used by educators as well as in business contexts by advertisers and content marketers, and for demos and presentations.

    $99

    per month single user

    Pricing
    Microsoft AdvertisingVyond
    Editions & Modules
    No answers on this topic
    Starter
    $99
    per month
    Professional
    $199
    per month
    Enterprise
    $1649
    per year per user
    Agency
    $1999
    per year per user
    Offerings
    Pricing Offerings
    Microsoft AdvertisingVyond
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Discount available for annual billing on Starter and Professional plans.
    More Pricing Information
    Community Pulse
    Microsoft AdvertisingVyond
    Considered Both Products
    Microsoft
    Chose Microsoft Advertising
    Yahoo! Gemini is a bit more aesthetically pleasing and feels like it belongs in modern technology, but the success rate we've seen has been higher on the Bing Ads platform. This is most likely the case because the Bing platform itself receives more traffic than Yahoo! does …
    Incentivized
    Vyond (formerly GoAnimate)
    No answer on this topic
    Key User Insights
    Would buy again
    68%
    Would buy again
    21 Answers
    100%
    Would buy again
    14 Answers
    Delivers good value for the price
    70%
    Delivers good value for the price
    21 Answers
    100%
    Delivers good value for the price
    13 Answers
    Happy with the feature set
    65%
    Happy with the feature set
    20 Answers
    100%
    Happy with the feature set
    14 Answers
    Lived up to sales and marketing promises
    59%
    Lived up to sales and marketing promises
    17 Answers
    100%
    Lived up to sales and marketing promises
    12 Answers
    Implementation went as expected
    67%
    Implementation went as expected
    20 Answers
    100%
    Implementation went as expected
    12 Answers
    Features
    Microsoft AdvertisingVyond
    Ad Campaigns
    Comparison of Ad Campaigns features of Microsoft Advertising and Vyond
    Feature
    Microsoft Advertising
    6.5
    6 Ratings
    0% above category average
    Vyond
    -
    Ratings
    Ad campaign creation8.06 Ratings00 Ratings
    Ad deployment8.36 Ratings00 Ratings
    Display advertising6.46 Ratings00 Ratings
    Ad display and retargeting segmentation6.46 Ratings00 Ratings
    Sequence targeting5.95 Ratings00 Ratings
    Contextual advertising5.56 Ratings00 Ratings
    Social advertising4.95 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Microsoft Advertising and Vyond
    Feature
    Microsoft Advertising
    6.6
    8 Ratings
    4% below category average
    Vyond
    -
    Ratings
    Ad dashboards6.28 Ratings00 Ratings
    Ad performance reports6.87 Ratings00 Ratings
    Ad conversion tracking7.36 Ratings00 Ratings
    Ad attribution reporting7.06 Ratings00 Ratings
    Ad forecasting and optimization5.85 Ratings00 Ratings
    Ad Auctions
    Comparison of Ad Auctions features of Microsoft Advertising and Vyond
    Feature
    Microsoft Advertising
    7.3
    7 Ratings
    14% below category average
    Vyond
    -
    Ratings
    Ad bidding7.37 Ratings00 Ratings
    Best Alternatives
    Microsoft AdvertisingVyond
    Small Businesses
    WordStream
    Score6.9 out of 10
    Dubb - Video Communication Platform
    Score8.1 out of 10
    Medium-sized Companies
    WordStream
    Score6.9 out of 10
    Wistia
    Score9.7 out of 10
    Enterprises
    No answers on this topic
    No answers on this topic
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft AdvertisingVyond
    Likelihood to Recommend
    7.4
    (70 ratings)
    8.0
    (21 ratings)
    Likelihood to Renew
    10.0
    (2 ratings)
    10.0
    (2 ratings)
    Usability
    7.9
    (4 ratings)
    7.0
    (3 ratings)
    Availability
    -
    (0 ratings)
    6.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    9.0
    (3 ratings)
    Support Rating
    9.1
    (11 ratings)
    9.0
    (3 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    6.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    7.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    7.6
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    2.0
    (1 ratings)
    User Testimonials
    Microsoft AdvertisingVyond
    Likelihood to Recommend
    Microsoft
    Despite using our account for advertising with every other social media company, Microsoft flagged ours as fraudulent. After dealing with them for weeks, we finally got to a manager, who said that they didn’t know anything, couldn’t provide any information, and was unable to do anything about it. It seems odd, but it would flagger account every time we try to upload the campaigns from Google directly into their ad manager. I would suggest if you try and use their platform, don’t tell them you’re using Google cause they seem to have a thing against it. Once your account is flagged, they have no reasonable way of resolving it, nor they are able to offer any support. You’re better off to just try a different way. Ultimately, just don’t use Microsoft advertising if you can possibly avoid it. Hopefully soon DuckDuckGo will have their own advertising platform and we can eliminate Microsoft given the terrible time we have working with this one of many, social media platforms.
    Read full review
    Vyond (formerly GoAnimate)
    As long as money isn't a major issue (this application is pretty expensive!), it's the best solution I've used so far for creating short explainer videos. It's pretty robust/full-featured and relatively easy to learn to use. Vyond is constantly adding assets and features, too. It would not really appropriate for making full-fledged e-learning, as there's no way to add any interactivity to it, and it's not something I'd used to create long, complex presentations.
    Incentivized
    Read full review
    Pros
    Microsoft
    • Familiar interface, offers editor for bulk changes, adding negative keywords is much easier than in Google Ads
    • Nice reporting tools within the interface, detailed reports can be made fairly easily
    • Had very nice tools to help import/export ads directly from Google Ads, which saves a ton of time
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    • In the newest version, the timeline allows you to control each asset individually in a way that mimics video auditing software like Adobe Premiere Pro or Camtasia
    • I love the way you can replace an object and the new object will automatically take on the formatting of the object it is replacing including, location, size, expression, duration on the timeline, etc.
    • I really enjoy the spotlights on other user's videos. Even when I don't have time to read the full article, watch the full video, or attend the webinars, this is usually enough to give me new ideas to try out when making my own videos
    • I appreciate the ample notice when things are changing. For example, the platform will be updated at the end of the year, but I have had access to the new format since June(ish) so I've had time to play around with it and get used to it. By the time the legacy format is retired I won't have any problems adjusting to the new format or functionality.
    Incentivized
    Read full review
    Cons
    Microsoft
    • Bing's ad platform could definitely use some improvements - it hasn't been updated in a long time, and it feels very outdated.
    • We feel that the optimization algorithms don't always perform as well for Bing Ads as they do in Google Ads (optimize for conversions, etc.).
    • It would be great to have even more integrations with LinkedIn audience targeting offered - right now, you can just make some bid optimizations in a couple of areas; we'd really like to get more robust options there, and maybe even things like cross-platform tracking.
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    • The fact that it's on a cloud server means that sometimes the software can get clunky/slow.
    • There may be extra work involved if you have multiple characters talking in one audio file and you want them to sync their mouths with their appropriate lines.
    • Characters having multiple actions/expressions means multiple scenes, which can be very cumbersome to manage.
    Incentivized
    Read full review
    Likelihood to Renew
    Microsoft
    We have had good success with it over all of our clients. We continually recommend bing to reach "the rest of the searchers".
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    I was recently at a conference where I learned that many of my peers also use Vyond, solidifying my opinion that it is the right tool for out needs. Further more, one of our content vendors also uses it, ensuring that I will continue to use it as I believe this will facilitate our collaborations in the future
    Incentivized
    Read full review
    Usability
    Microsoft
    It's very easy to use overall. It has an import from Google Ads to make things simpler. Overall, I would say you can get up and running very quickly. It's similar to other platforms, so if you have used them, it's intuitive.
    Incentivized
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    Vyond (formerly GoAnimate)
    This program is great when you have no video experience! There's only a little of a learning curve to the program. In general, the user interface is great and easier than using a program like Adobe premier. It's a great resource to use as a marketer.
    Incentivized
    Read full review
    Reliability and Availability
    Microsoft
    No answers on this topic
    Vyond (formerly GoAnimate)
    Vendor guy made it difficult bc he was only interested in selling
    Incentivized
    Read full review
    Performance
    Microsoft
    No answers on this topic
    Vyond (formerly GoAnimate)
    Vyond is just an animated video creation tool. You have to use your video content and track its performance through other means. Because it is an online tool it doesn't hog your resources or slow down any other tools that I use. It is a stand-alone product and it doesn't need to integrate with any of our other tools. It does what it does and that is all we need.
    Incentivized
    Read full review
    Support Rating
    Microsoft
    Our Bing Ads reps are very good and attentive. They've offered good recommendations and are quick to resolve unexpected issues and problems. Occasionally they have roped in technical support folks that have been friendly and helpful too. The general helpline for Bing Ads is also very good, especially when compared to Google's customer support.
    Incentivized
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    Vyond (formerly GoAnimate)
    I haven’t had any issues that required me to contact their support team. However, I believe support in any product starts before you have to call for help. Vyond provides an option for priority queue when you have their professional option. This is great for folks who need things done faster, especially when businesses can’t afford any downtime. Their Live chat feature is also reassuring, because I don’t always want to spend time on the phone or on hold if their call volume is high and I need to solve an issue.
    Incentivized
    Read full review
    Implementation Rating
    Microsoft
    No answers on this topic
    Vyond (formerly GoAnimate)
    There should be a Hypercare (expedited problem solving) support level on new rollouts for existing customers
    Incentivized
    Read full review
    Alternatives Considered
    Microsoft
    Obviously Google is a huge competitor. Typically Google is top of the game for many advertising solutions including search. Microsoft ads has a lower scale and reach compared to Google. However, Microsoft ads audience does not overlap much with Googles, providing incremental reach. Although Microsoft ads lags a bit behind in adapting the new updates that Google comes out with, their customer service is very good and they are likely to go out of their way to adapt their platform to your needs whereas their competitor does not
    Incentivized
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    Vyond (formerly GoAnimate)
    Vyond is the best tool our company has used for creating animated explainer videos and social content. We have tried many other software solutions but Vyond offers the most options for animating characters, text, and scenes. Despite the lack of options for overall styles, it offers a consistent and professional video every time. Plus, Vyond it's constantly adding new templates to their already expanding library
    Incentivized
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    Contract Terms and Pricing Model
    Microsoft
    No answers on this topic
    Vyond (formerly GoAnimate)
    Vyond is pricey … not sure how long we will continue to use of the rate goes up
    Incentivized
    Read full review
    Return on Investment
    Microsoft
    • We've had a very hard time spending our budgets on Bing which has caused us a lot of extra work on our end. We've essentially had to move that money back to Google or other platforms.
    • It does have an easy import from Google so you're not doubling efforts.
    • The CPCs tend to be less expensive than Google - which is always good for business owners.
    Incentivized
    Read full review
    Vyond (formerly GoAnimate)
    • Customers have been able to self-train on our instruments using their videos as opposed to having a scientific trainer go in.
    • We have been able to use videos in certifications that we sell and offer our customers.
    • Since the videos can be made fairly quickly, it saves instructional design time and effort.
    Incentivized
    Read full review
    ScreenShots