Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Miva
Score 3.7 out of 10
Small Businesses (1-50 employees)
Miva Merchant is a point-and-click, online store development and management system that allows merchants to build their online store through a web browser, and lets developers provide aftermarket enhancements for the online store.N/A
Optimizely Commerce Connect
Score 6.5 out of 10
N/A
Optimizely Commerce Connect is a PaaS e-commerce backend solution coupled with Optimizely's PaaS CMS to help e-commerce organizations, of any type, create highly customized websites and buying experiences with a two-in-one content and commerce solution.N/A
webShaper e-commerce
Score 0.0 out of 10
N/A
N/AN/A
Pricing
MivaOptimizely Commerce ConnectwebShaper e-commerce
Editions & Modules
No answers on this topic
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MivaOptimizely Commerce ConnectwebShaper e-commerce
Free Trial
NoNoYes
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
NoNoNo
Entry-level Setup FeeNo setup feeRequiredNo setup fee
Additional DetailsMiva employs a revenue-based pricing model. The Miva platform is best suited to growing mid-size and enterprise merchants that have complex business needs and are making (or planning to make) $1 million or more in annual online revenue.
More Pricing Information
Community Pulse
MivaOptimizely Commerce ConnectwebShaper e-commerce
Considered Multiple Products
Miva
Chose Miva
BigCommerce, Shopify and Shopware are all superior to Miva. They allow you more power to personalize, power your store, and better B2B options. They have all solved the issues that Miva has with categorizing and subcategorizing products, which Miva doesn't allow that creates …
Chose Miva
Miva is so much more customer oriented and willing to work with and for you. There are many modules you can install to get specific functionality to work, but if there's none available, they are more than willing to work with you to accomplish your needs. Miva actually listens …
Chose Miva
Each player has positive features and value to add to a business. BigCommerce and Shopify have brand recognition that has lead to them being the more common choice in eCommerce. Overall, they have their place for simple B2C sites, and less complex B2B sites. Miva was the …
Chose Miva
Versatility and customer service. There is nothing more frustrating than being in the middle of a task and having to do tech support via a computer-generated chat box. Miva Merchant gives you a live tech support engineer 24/7.
Chose Miva
Miva is more costly than its competitors. [In my opinion] it's harder to set up and use and user interface is cumbersome. Requires costly customization for integration to services you get from Big Commerce or Shopify right out of the box. No Google Shopping integration. No …
Chose Miva
OS Commerce, PHP Cart, and many other open code systems. We find the native feature set ample and the developer community quite active and easy to identify. Some platforms can be difficult to find good qualified consultants/coders that can make good quality, well performing, …
Chose Miva
Miva Merchant can be customized to fit nearly any design, and it has nearly unlimited custom stand-alone, product and category pages for unique and varying layouts. With some other carts, they don't always allow much, if any, design customization outside of the few options or …
Chose Miva
Miva Merchant has it's own language which had a high learning curve for me to understand. Customize the template to match a html/css static site was difficult because you needed those Miva Merchant code pieces to be in the correct places. Now that I'm older and wiser, I no …
Chose Miva
Miva Merchant for me as a Module Developer I believe scales better than the above. Has better customer support, and as a developer has the most open API.
Chose Miva
MIVA Merchant is a good choice for both developers and store owners with small to medium size businesses. The platform is secure, feature-rich, easy to modify and easy to administer. MIVA Merchant is actively being developed and so constantly improving via both the official …
Chose Miva
The closest solution I found to Miva is Magento. Magento seems to be gaining popularity at a rapid pace but I think this is only because they have done a better job at marketing their product (it's an eBay Company). When comparing the two I gave the slight edge to Miva because …
Chose Miva
Many years ago, Miva was a good eCommerce platform compared to others, typically offered by a hosting company for free or a small charge. However, it's fallen way behind the pack now and the declining interest in their system and ever increasing fees make it exceptionally …
Chose Miva
Third-party development programs are not good or non-existent. That is a HUGE warning sign.
Chose Miva
Because I have worked with Miva Merchant longer than any other shopping cart package, I'm comfortable doing anything that needs to be done within the package. I find it easier to develop modules for Miva than to do plug-ins or extensions for other carts, primarily based on my …
Chose Miva
I have used others, but don't recall all the names. In the end though - we always go back to Merchant. Its just easier, and we have full access to our data.
Chose Miva
Working with Miva directly reduced the need to utilize someone to help us integrate and become accustom to the platform. Magento does have more flexibility with personalized messaging from my experience however.
Chose Miva
All of these products are nice in their own way. MIVA's big advantage is their selection of modules, although I have to say WooCommerce is starting to catch up in that area. While MIVA has begun to show its age, it's still a solid way to manage a store that contains a lot of …
Chose Miva
Magento - BigCommerce - Shopify. In essence it all depends on the end client needs and project specifications. Miva Merchant seems to be the most flexible in the bunch at the most attractive pricing (SaaS model)
Chose Miva
Other software that I have used are: ShopSite, X-Cart and Quick Shopping Cart. They are less flexible and customization is limited.
Chose Miva
When we started using Miva, (in 2003) the other alternatives simply weren't available. Miva was the eCommerce solution our hosting provider offered.

Over the years, we considered migrating to several other services, including Volusion, Amazon Storefront, and Zen Cart. Zen Cart …
Optimizely Commerce Connect
Chose Optimizely Commerce Connect
In my opinion, Sitecore is a developers and users' nightmare. Terrible UX. Way behind on the curve. Don't recommend.
Chose Optimizely Commerce Connect
Alderich Web Solutions worked great for us however when it came to diagnosing and fixing issues with the website we had to rely on the support with little ability for us to "get under the hood" and look at the issue for ourselves. After switching to Optimizely, having this …
Chose Optimizely Commerce Connect
We considered Optimizely Commerce Connect because it is a flexible dot net stack that is highly rated by analysts.
Chose Optimizely Commerce Connect
Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.
Chose Optimizely Commerce Connect
Optimizely Commerce Connect offers a very wide range of features for admin users. There is less a need for an IT specialist or programmer to be involved when changes need to be made.
Chose Optimizely Commerce Connect
Optimizely is more flexible and more customizable, but also more efficient from a development standpoint. Salesforce Commerce Cloud has more capabilities but is more prone to become complex, and also generally more expensive. Magento is a comparable alternative but with less …
Chose Optimizely Commerce Connect
Just depends on the use case. Some clients are more heavily weighted towards a marketing CMS and don't need a ton of complex technical functions of their eCommerce platform. For these we recommend Episerver.
Chose Optimizely Commerce Connect
Episerver did not have a headless CMS offering when we implemented. They may offer one now, but they are very late to the game in offering an API-based CMS experience. If you use an Angular or React front end, and you want to communicate with this incredibly expensive product …
Chose Optimizely Commerce Connect
Episerver's plug and play architecture is the winning factor comparing to AspDotNetStorefront. We did not choose Magento because it was not built on .Net.
Chose Optimizely Commerce Connect
Coming from a Software Engineering background, Episerver was the preferred system as it was an attractive platform from a developer's point of view. Today, I consult solely on Episerver solutions and still prefer the platform for multiple reasons (some already covered earlier …
Chose Optimizely Commerce Connect
Episerver was by far the most user friendly content platform allowing our business to easily manage the content with ease resulting in an overall productivity increase and time for the team to spend less time doing content management and more time managing the personalization …
Chose Optimizely Commerce Connect
During the evaluation, Episerver was by far the most flexible as far as features and implementation go. Some of the more SaaS-based products don't allow for the level of customization needed for our clients, clientele. While the other platform boasted similar features, they …
Chose Optimizely Commerce Connect
Overall, Episerver seemed easier to use from a user perspective and easier setup. There was also preexisting resources with Episerver experience. Factoring in costs it became an easy solution.
Chose Optimizely Commerce Connect
I did evaluate other products in addition to Episerver. The other finalist was Magento, which has a very robust cart and a large market share. I have used that platform in the past and overall had been happy with it's performance. I ultimately selected Episerver because it was …
webShaper e-commerce

No answer on this topic

Features
MivaOptimizely Commerce ConnectwebShaper e-commerce
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Miva
1.0
Ratings
155% below category average
Optimizely Commerce Connect
8.8
Ratings
12% above category average
webShaper e-commerce
-
Ratings
Product catalog & listings1.00 Ratings9.10 Ratings00 Ratings
Product management1.00 Ratings9.10 Ratings00 Ratings
Bulk product upload1.00 Ratings6.40 Ratings00 Ratings
Branding1.00 Ratings9.10 Ratings00 Ratings
Mobile storefront1.00 Ratings9.10 Ratings00 Ratings
Product variations1.00 Ratings9.10 Ratings00 Ratings
Website integration1.00 Ratings9.10 Ratings00 Ratings
Visual customization1.00 Ratings9.10 Ratings00 Ratings
CMS1.00 Ratings9.10 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Miva
1.0
Ratings
154% below category average
Optimizely Commerce Connect
8.2
Ratings
7% above category average
webShaper e-commerce
-
Ratings
Abandoned cart recovery1.00 Ratings8.20 Ratings00 Ratings
Checkout user experience1.00 Ratings8.20 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Miva
1.0
Ratings
157% below category average
Optimizely Commerce Connect
8.2
Ratings
2% below category average
webShaper e-commerce
-
Ratings
eCommerce security1.00 Ratings8.20 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Miva
1.0
Ratings
154% below category average
Optimizely Commerce Connect
8.8
Ratings
13% above category average
webShaper e-commerce
-
Ratings
Promotions & discounts1.00 Ratings8.20 Ratings00 Ratings
Personalized recommendations1.00 Ratings9.10 Ratings00 Ratings
SEO1.00 Ratings9.10 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Miva
1.2
Ratings
148% below category average
Optimizely Commerce Connect
8.0
Ratings
1% below category average
webShaper e-commerce
-
Ratings
Multi-site management2.00 Ratings9.10 Ratings00 Ratings
Order processing1.00 Ratings7.30 Ratings00 Ratings
Inventory management1.00 Ratings7.30 Ratings00 Ratings
Shipping1.00 Ratings7.30 Ratings00 Ratings
Custom functionality1.00 Ratings9.10 Ratings00 Ratings
Best Alternatives
MivaOptimizely Commerce ConnectwebShaper e-commerce
Small Businesses
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Shopify Plus
Shopify Plus
Score 8.9 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
MivaOptimizely Commerce ConnectwebShaper e-commerce
Likelihood to Recommend
1.0
(0 ratings)
7.0
(0 ratings)
-
(0 ratings)
Likelihood to Renew
9.1
(0 ratings)
4.6
(0 ratings)
-
(0 ratings)
Usability
1.0
(0 ratings)
7.6
(0 ratings)
-
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Support Rating
9.0
(0 ratings)
8.2
(0 ratings)
-
(0 ratings)
Online Training
9.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Implementation Rating
9.1
(0 ratings)
2.7
(0 ratings)
-
(0 ratings)
Product Scalability
10.0
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(0 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(0 ratings)
-
(0 ratings)
-
(0 ratings)
User Testimonials
MivaOptimizely Commerce ConnectwebShaper e-commerce
Likelihood to Recommend
If you are familiar with online retail, you will find it easy to use and love the diverse way of arranging your store and products. If you are brand new to online retail, Miva Merchant has partners that can help you design the perfect present that is easy to maintain.
Read full review
Very strong fit for mid-sized organizations that need more flexibility and customization as compared to canned or template-based offerings, but also want the efficiency and externalization that comes with a pre-existing, cloud-hosted platform (as compared to a full custom offering). Works well with a PIM and more mature catalog data in order to fully leverage the dynamic data capabilities.
Read full review
No answers on this topic
Pros
  • General versatility, though changes commonly require the aid of a true Miva developer to implement
  • Compatible with many payment gateways and a fair assortment of third-party services
  • Developers employed directly by Miva to handle merchant projects are personable and responsive to most requests
Read full review
  • Web content management -- the interface is drag and drop and makes it very easy for business users to create product pages.
  • In site search with Episerver Find -- it is easy to promote attributes and make quick tweaks to fine-tune results.
  • Integrate with other systems -- we have integrated with our ERP, our product information management system, our digital asset management system and our marketing automation system to take advantage of investments we have already made in content and customer data.
Read full review
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Cons
  • Training and documentation. Miva Merchant is fairly complex, and while they continue to make good progress in providing resources for all levels of expertise (beginner to expert), there are still a number of gaps. To take the step beyond the initial levels of online storefront requires expert assistance for most businesses (unless they have some substantial IT/technical resources available).
  • Market for add-on and add-in products. (Note: this is significantly biased by our own business experience selling workflow and feature products for Miva Merchant.) The long-term goal for Miva has been stated to essentially involve having integration partners (selling their time) and larger companion product partners (selling products that work with, but usually NOT within Merchant). There is clearly a gap of potential customer needs that they are attempting to build into the core platform. Of course, no one can cover all needs! While Miva Merchant is not hostile to third-party product companies, neither do they have an explicit place in their long term roadmap. It is my opinion that their strategy of minimizing third-party add-on developers may be throwing the baby out with the bathwater, and I shudder to imagine a time when all significant features only come from the developers within Miva. As good as they are (quite good) they suffer from the inevitable myopia that ALL companies have - they are NOT their customers!
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  • Support. Episerver used to have direct support and access to the tech team to discuss and resolve issues. The new support portal is not enough for developer needs.
  • Quality Assurance. We find issues in the Episerver code that should have been resolved in QA before release.
  • Sales. Episervers sells the framework as a solution while showing Alloy. While it helps Episerver sell more, it puts the implementation partner into trouble as the client thinks they bought the solution. Episerver does not provide a solution. It provides a framework that you can build a solution on.
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Likelihood to Renew
Miva Merchant works! It is a stable platform, it uses many standards and when it does break, typically due to database corruption, if you know a little about SQL or have a Miva support package, repairs are typically minutes away Vs. hours or days.
Read full review
Really want to be able to spend more time and resources on rolling out new things with Episerver but at the moment we seem to be fixing alot of issues and pain points with the way our system was setup.
Read full review
No answers on this topic
Usability
Miva Merchant allow individual of various skills to create the perfect online store! The wizards inside Miva Merchant that has step by step allow someone with little or no programming skills to a skilled programmer who can customize to his or her heart content.
Read full review
The job functionality is one of the strongest benefits Optimizely offers. It allows a savvy user to quickly go in to a given job, see the job history to find errors and then even take the steps of a job, copy the code and paste it back into your source to diagnose a potential issue.
Read full review
No answers on this topic
Reliability and Availability
I work with multiple Miva sites daily, and uptime is fantastic. Outages are rare from my experience, and any issues have generally been short and handled quickly.
Read full review
No answers on this topic
No answers on this topic
Support Rating
An overwhelming majority of the support technicians are top-notch. One or two key exceptions stand out, but even those are typically fine - just occasionally wrong or unhelpful. Overall I seem to get quick and useful support, whether it's for the software or a web hosting-based need.
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We had an incredible team at Episerver Supporting us with the go live, reviewing our integration, and pushing our integration partner to deliver a quality product
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Implementation Rating
Creating the Miva store originally took a reasonable amount of time, 2-3 months, but we were unable to migrate our orders and customer accounts from the old platform. Additional refinements were required over the following 6 months to refine the functionality and features so that they worked properly for our store and fulfillment process.
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Fully understand what is OOTB feature of the platform before proceeding to develop. Then implement a customization of key features once you can prove they are working as OOTB to make them more user friendly and productive for the business. Eg pre order and e gift card
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Alternatives Considered
BigCommerce, Shopify and Shopware are all superior to Miva. They allow you more power to personalize, power your store, and better B2B options. They have all solved the issues that Miva has with categorizing and subcategorizing products, which Miva doesn't allow that creates issues with duplicating subcategories, duplicate keywords and canibalization. Miva isn't mobile first, mobile friendly, the other sites are.
Read full review
Stibo STEP MDM was a powerhouse. It seems we could do anything we could dream up, but we also had an in-house IT dev team to support it. The cost was the reason we went with Optimizely Commerce Connect. We did not explore HubSpot for this project.
Read full review
No answers on this topic
Scalability
Miva has proven to be a great solution for smaller mom-and-pop stores through large enterprise-class businesses with tens of thousands of products. Performance is just as strong on enterprise-class stores as on considerably smaller stores, and an increasing number of marketing/sales tools are continually being added to the core Miva functionality to keep up with current marketplace demands.
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No answers on this topic
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Return on Investment
  • We have lost some business due to lack of easy MIVA connectivity with popular POS systems.
  • For the most part, focussing on MIVA as the primary eCommerce platform my company offers has been very positive choice for me and my clients. The choice of MIVA has allowed me to focus on learning a singular platform where I have the ability to modify the look & feel as well as the function of the store. For my clients, MIVA presents an easy to use administrative interface (Magento, by comparison, is a nightmare) with plenty of functionality.
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  • Positive: We have a usable website - better than what we had before and we are seeing a constant increase in adoption.
  • Positive: Counter associates are using the website to help customers.
  • Negative: Too much time being spent QCing previous work.
Read full review
No answers on this topic
ScreenShots

Optimizely Commerce Connect Screenshots

Screenshot of the customizable checkout workflow, used to tailor the customer checkout experience.Screenshot of where catalogs, custom attributes, UOM, catalog restrictions, and multiple sites are managed at once.Screenshot of an example of a personalized promotion based on user web activity, used to drive conversion and increase average order value.Screenshot of customized recommendations reportingScreenshot of Optimizely Commerce Connect's personalizationScreenshot of Optimizely Opal, available within Commerce Connect to automate promotion creation by mapping products and variants from your existing product data. Turn tedious campaign work into high velocity scalable promotions.