Mixpanel vs. Qlik Cloud Analytics (Qlik Sense)

As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.

Incentivized

Qlik Sense is a program whose purpose is to greatly improve all your operations and use of all data in an organic way. The mission will always be to increase the economic and commercial processes of the company in a short time. I recommended it for its high technology, which was Created for this area, the results are successful. We have noticed how it has increased relationships with our clients thanks to the credibility and security that we provide.

Incentivized

• Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
• The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
• I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
• The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.

Incentivized

• Flexibility in data recording, from the app, as well as in handling them. Allowing you to view reports quickly and effectively.
• Easy to generate dynamic graphics according to our needs.
• It is very easy to use, intuitive, so it does not generate costs in the learning process compared to the tool with collaborators

Incentivized

• Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
• A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.

Incentivized

• Scalability is RAM limited, all data is associative and in-memory so server's RAM is directly proportional to performance
• Limitation on advanced analytics capabilities in the form of R integration to perform complex statistical and analytical calculations
• Can have more intuitive interface

Incentivized

It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.

Qlik Sense is a constantly improving it's software and working with its' users to make it better. They are great at keeping their users informed of progress and care about delivering a quality product

Incentivized

Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases

Incentivized

Qlik Sense has a better and easy to learn user interface compared with other analytics tool which always help us to create regular and adhoc reports within the stipulated time frame and can be easily refreshed at a scheduled time and sent to multiple stakeholders for timely update regarding the Key metrics indicator.

Incentivized

We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.

Incentivized

Qlik is great for companies with lots of business domains and departments because it scales well, especially if data that is reported is saved in SQL and similar structures. Its ease of use and good UI enables business units to create and manage their own reports. That removes a great burden of creating and managing/modifying these pages from the IT team. Overall, it's a win-win for both IT and business units.

Incentivized

The instructor was very knowledgeable.

Incentivized

Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.

The online instructor was very knowledgeable.

Incentivized

Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.

Hire Qlik consultants. It's better done by them or with their aid.

Incentivized

• There was not really any other competitors for this specific use case that had a chance
• We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
• Other solutions out there seemed to be too expensive and this was the most recommended
• Heap seemed to be the best OTHER option but didn't take the time to evaluate

Incentivized

The customization of the platform opens up plenty of other options depending on the use cases. The API layer is incredibly rich and makes integration of Qlik based visualization into web pages a simple and effective pattern. It's been very easy to use with a great community made up of professionals. Qlik Sense has introduces artificial Intelligence into my data visualization and reporting activity.

• We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
• We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
• We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.

Incentivized

• Once an app is published and running good, we can quickly see the time we save to analyze data.
• It's hard sometimes to realize the money we save by using this system.
• People start understanding the power of data and asking more questions.

Incentivized