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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Usabilla (discontinued)

    Score5.6 out of 10
    N/AUsabilla was a web and app survey tool, developed by the Amsterdam company of the same name, and acquired by SurveyMonkey in March of 2019. The product is no longer available.

    $49

    per month

    Pricing
    MixpanelUsabilla (discontinued)
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    No answers on this topic
    Offerings
    Pricing Offerings
    MixpanelUsabilla (discontinued)
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Community Pulse
    MixpanelUsabilla (discontinued)
    Considered Both Products
    Mixpanel
    No answer on this topic
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    MixpanelUsabilla (discontinued)
    Survey Format & Appearance
    Comparison of Survey Format & Appearance features of Mixpanel and Usabilla (discontinued)
    Feature
    Mixpanel
    -
    Ratings
    Usabilla (discontinued)
    8.0
    4 Ratings
    1% below category average
    Survey templates00 Ratings10.03 Ratings
    Themes00 Ratings6.04 Ratings
    Custom logo/branding00 Ratings7.94 Ratings
    Survey Content
    Comparison of Survey Content features of Mixpanel and Usabilla (discontinued)
    Feature
    Mixpanel
    -
    Ratings
    Usabilla (discontinued)
    8.6
    4 Ratings
    1% above category average
    Changes to live survey00 Ratings7.94 Ratings
    Question design help00 Ratings10.03 Ratings
    Multiple question types00 Ratings7.94 Ratings
    Survey Logic
    Comparison of Survey Logic features of Mixpanel and Usabilla (discontinued)
    Feature
    Mixpanel
    -
    Ratings
    Usabilla (discontinued)
    6.9
    4 Ratings
    19% below category average
    Survey logic flexibility00 Ratings6.94 Ratings
    Survey Reporting & Analytics
    Comparison of Survey Reporting & Analytics features of Mixpanel and Usabilla (discontinued)
    Feature
    Mixpanel
    -
    Ratings
    Usabilla (discontinued)
    5.8
    4 Ratings
    33% below category average
    Response tracking00 Ratings7.03 Ratings
    Data export00 Ratings5.54 Ratings
    Standard reports00 Ratings5.54 Ratings
    Custom reports00 Ratings5.52 Ratings
    Analytics00 Ratings5.54 Ratings
    Survey Administration & Security
    Comparison of Survey Administration & Security features of Mixpanel and Usabilla (discontinued)
    Feature
    Mixpanel
    -
    Ratings
    Usabilla (discontinued)
    7.4
    4 Ratings
    16% below category average
    Access controls00 Ratings7.44 Ratings
    Compliance00 Ratings7.44 Ratings
    Survey Distribution
    Comparison of Survey Distribution features of Mixpanel and Usabilla (discontinued)
    Feature
    Mixpanel
    -
    Ratings
    Usabilla (discontinued)
    8.4
    2 Ratings
    4% above category average
    Vendor-offered crowdsourcing00 Ratings10.01 Ratings
    Respondent restrictions00 Ratings6.92 Ratings
    Best Alternatives
    MixpanelUsabilla (discontinued)
    Small Businesses
    PostHog
    Score8.3 out of 10
    Jotform
    Score8.5 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    Qualaroo
    Score7 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    QuestionPro
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelUsabilla (discontinued)
    Likelihood to Recommend
    9.0
    (50 ratings)
    2.1
    (5 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    2.1
    (3 ratings)
    Support Rating
    1.0
    (8 ratings)
    1.9
    (4 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    MixpanelUsabilla (discontinued)
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    Discontinued Products
    If we could select 0/10 we would... We would not recommend anyone using this product as it excludes a very important user group, disabled users. If you use this product you will be failing ADA and WCAG 2.1 (EU Directive for public sector websites and mobile apps). In my opinion, you will be vulnerable to lawsuits.
    Read full review
    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    Discontinued Products
    • Continuous feedback such as CSAT or NPS score.
    • Monitors feedback trends on recurring surveys through analytics dashboard.
    • In context, in the moment data rather than during a follow up survey.
    Incentivized
    Read full review
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    Discontinued Products
    • Styling and positioning of the 'Feedback' button could be improved with more options provided. Right now it seems very basic.
    • Triggered surveys and popups would also benefit for more styling and control over how the survey is presented to users. Sometimes it can be hard to match your brand to the out-of-box options available. I've seen more flexible versions of this in other providers.
    • Notifications of negative feedback (delivered via email) could be improved. We like to try and take immediate action and the notifications haven't always made this possible. I'd also like to see more notification options added to triggered campaigns and surveys.
    Incentivized
    Read full review
    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
    Read full review
    Discontinued Products
    The interface to configure the questionary is quite easy to use. It helps to give autonomy to marketing teams. Once the initial setup is made (integrating a basic javascript code on your website), you can easily deploy any questionary on any page of your website. Usabilla is a very flexible tool overall.
    Incentivized
    Read full review
    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
    Read full review
    Discontinued Products
    If we could select 0/10 we would... If Usabilla were to fix their accessibility issues we would consider keeping our subscription to them, but as it stands this does not seem possible as Usabilla does not seem interested in making the platform accessible.
    Read full review
    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
    Read full review
    Discontinued Products
    I have Hotjar, Sprig, and Usabilla in my workplace. Usabilla unfortunately has the most limited feature set of the 3 options. The difficulty of administering a Usabilla survey on mobile is a big blocker for my projects. Sprig and Hotjar both allow mobile and allow video recordings (either of a user's screen or a user's webcam for impromptu interviews).
    Incentivized
    Read full review
    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    Discontinued Products
    • Positive - gave us more insight into our user's journey post purchase.
    • Positive - let us know what problems our users were having with our account portal through moment of truth surveys.
    • Positive - gave us numbers to show to leadership that quantified the digital customer experience.
    Incentivized
    Read full review
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.