Monitor Backlinks vs. Moz Pro

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Monitor Backlinks
Score 10.0 out of 10
N/A
Monitor Backlinks, as its name implies, allows users to be notified when websites gain or lose backlinks, and also to understand what links are good for SEO.
$20
per month
Moz Pro
Score 8.1 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…
$99
per month
Pricing
Monitor BacklinksMoz Pro
Editions & Modules
No answers on this topic
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
Offerings
Pricing Offerings
Monitor BacklinksMoz Pro
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Monitor BacklinksMoz Pro
Considered Both Products
Monitor Backlinks
Chose Monitor Backlinks
I used Ahrefs Site Explorer for two years, and it is a really good platform with lots of backlink tools. Ahrefs stacks up well against Monitor Backlinks, and it has slightly more features. I opted for Monitor Backlinks because it has a simple and streamlined dashboard and just …
Moz Pro
Chose Moz Pro
I consider Moz the most accurate service in terms of rankings, links, and authority metrics. More often than not, Moz's information reflects what we see on the search engines while other products have a much larger margin of error.
Top Pros
Top Cons
Features
Monitor BacklinksMoz Pro
SEO
Comparison of SEO features of Product A and Product B
Monitor Backlinks
9.6
2 Ratings
21% above category average
Moz Pro
8.3
40 Ratings
7% above category average
Keyword analysis10.01 Ratings9.940 Ratings
Backlink management10.02 Ratings7.035 Ratings
SERP ranking tracking9.32 Ratings9.940 Ratings
Page grader9.01 Ratings9.939 Ratings
Competitive analysis10.02 Ratings8.039 Ratings
Site audit / diagnostics9.01 Ratings8.938 Ratings
Site recommendations10.01 Ratings7.936 Ratings
Task management00 Ratings5.221 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Monitor Backlinks
9.5
1 Ratings
22% above category average
Moz Pro
5.9
32 Ratings
25% below category average
Local SEO9.01 Ratings5.327 Ratings
Global SEO10.01 Ratings6.827 Ratings
Social SEO00 Ratings5.323 Ratings
Mobile SEO00 Ratings6.325 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Monitor Backlinks
10.0
2 Ratings
17% above category average
Moz Pro
8.9
32 Ratings
5% above category average
Multi-domain support10.01 Ratings7.927 Ratings
Integration with web analytics tools10.02 Ratings9.929 Ratings
Best Alternatives
Monitor BacklinksMoz Pro
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.3 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.7 out of 10
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Score 8.7 out of 10
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User Ratings
Monitor BacklinksMoz Pro
Likelihood to Recommend
10.0
(2 ratings)
9.9
(77 ratings)
Likelihood to Renew
-
(0 ratings)
8.8
(37 ratings)
Usability
-
(0 ratings)
8.5
(2 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
10.0
(1 ratings)
9.5
(7 ratings)
Online Training
-
(0 ratings)
7.0
(1 ratings)
User Testimonials
Monitor BacklinksMoz Pro
Likelihood to Recommend
Monitor Backlinks
Monitor Backlinks is perfect for any small business that has a website. Every website gets hit with spammy backlinks, and being able to identify and remove them is critical to online success, and in preventing the Google penalty. In addition, it helps SEOs locate good backlinks they might not know about, which can then be posted on social networks and social bookmarking sites to generate more referral traffic. I would not recommend Monitor Backlinks for a business that does not have a website, or for a business that only has a blog.
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iContact
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
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Pros
Monitor Backlinks
  • It is highly recommended if you have a high ranking website that is prone to competitors building spam. It makes the process if identifying, tracking and disavowing spam links fast and easy.
  • It is a good tool to track positive mentions of your site as well and does a good job monitoring the reputation of your site by picking up mentions of your website across the web.
  • It's affordable for what it does compared to its competitors and its also very easy to use. But their customer service is always there to help out in case you need it.
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iContact
  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
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Cons
Monitor Backlinks
  • A great option would be to have the ability to create organic keyword ranks for keywords in specific categories, not just keywords for our entire website. Specifically, the ability to create custom lists for keyword groups. This would be a huge time-saver for SEOs whose websites have varied keyword groups.
  • Currently, I get email notifications from Monitor Backlinks once every week or so. These emails show new backlinks and any changes in existing backlink status. I log into the platform each morning to see what is going on, but a great addition would be real-time emails that alert you when a really low-quality backlink is uncovered.
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iContact
  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
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Likelihood to Renew
Monitor Backlinks
No answers on this topic
iContact
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
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Usability
Monitor Backlinks
No answers on this topic
iContact
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
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Reliability and Availability
Monitor Backlinks
No answers on this topic
iContact
Every time I've ever needed it, it's been there.
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Support Rating
Monitor Backlinks
They were fast, eager to help me out on my project and very knowledgeable on how to user their product and helping me to get up and running. This gave me the confidence to purchase the product and execute my projects knowing that I could ask for help whenever needed.
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iContact
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
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Alternatives Considered
Monitor Backlinks
I used Ahrefs Site Explorer for two years, and it is a really good platform with lots of backlink tools. Ahrefs stacks up well against Monitor Backlinks, and it has slightly more features. I opted for Monitor Backlinks because it has a simple and streamlined dashboard and just the right amount of tools and features I need.
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iContact
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
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Return on Investment
Monitor Backlinks
  • It's hard to gauge the effect of negative SEO attacks but they have the power to bring your whole site down, so having a tool like this setup is really priceless.
  • Their cost is also very affordable when compared to similar tools that do not have the same functionality or level of detail that they offer on their analysis so from that perspective is a savings right from the start.
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iContact
  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
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ScreenShots

Moz Pro Screenshots

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