What users are saying about
8 Ratings
20 Ratings
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Score 5.1 out of 100
8 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

NinjaCat

NinjaCat has been great for getting clients quickly connected to popular advertising platforms like Snapchat, Facebook, and Google. It can blend data together easily to make overall data easy to access. The template designer is easy to use (though careful there is no auto save or undo button) and you can have a client ready report done easily with one of their premade templates or customize it for your needs. The fact that I can build any metric or pull in about any information with the Google Sheet data feature makes the product far and away one of the best products I've had the pleasure of using.
Matthew Stewart | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
NinjaCat
Keyword analysis
Moz Link Explorer
7.0
NinjaCat
Backlink management
Moz Link Explorer
9.4
NinjaCat
SERP ranking tracking
Moz Link Explorer
5.9
NinjaCat
Page grader
Moz Link Explorer
6.0
NinjaCat
Competitive analysis
Moz Link Explorer
7.6
NinjaCat
Site audit / diagnostics
Moz Link Explorer
9.0
NinjaCat
Site recommendations
Moz Link Explorer
5.1
NinjaCat
Task management
Moz Link Explorer
5.2
NinjaCat

SEO Channels

Moz Link Explorer
7.2
NinjaCat
Local SEO
Moz Link Explorer
4.9
NinjaCat
Social SEO
Moz Link Explorer
8.9
NinjaCat
Mobile SEO
Moz Link Explorer
4.9
NinjaCat
Global SEO
Moz Link Explorer
10.0
NinjaCat

SEO Platform & Account Management

Moz Link Explorer
8.2
NinjaCat
Multi-domain support
Moz Link Explorer
9.4
NinjaCat
Integration with web analytics tools
Moz Link Explorer
7.0
NinjaCat

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

NinjaCat

  • It automates Client Reporting for Digital Advertising -- it's time-consuming to set up, but once it is, you don't have to do very much after that.
  • Adding Data Sources to your reporting. NinjaCat integrates with most digital advertising platforms, in particular, Google Ads and Google Analytics.
  • It Manages Client Reporting in one place -- there's no need to send reports from different platforms and stitch the information together. NinjaCat pulls all the data and allows you to customize reports for your clients and send them concise data in an appealing format.
John Kobel | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

NinjaCat

  • The tool does struggle with handling data from tools that aren't particularly clean.
  • Many of the tools are designed to help agencies, so publishers have to jump through a few hoops or ignore certain areas.
  • Portions of the tool don't work as expected but there are work-arounds in almost all situations.
James Arnold | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

NinjaCat

No score
No answers yet
No answers on this topic

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

NinjaCat

NinjaCat 6.6
Based on 2 answers
The platform is in-depth and thorough. The support team is amazing. The ability to do automations and data visualizations are fantastic. However, it does lack integrations fore taking data to the next step. Other platforms let you integrate Python and R scripts for organizing data or even forecasting. If NinjaCat were to add this, I think it would be a 10/10 and best product on the market
Matthew Stewart | TrustRadius Reviewer

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

NinjaCat

Google Analytics is raw data. Reporting has improved, but it is limited to the data available in Google Analytics Only. NinjaCat combines data across all the digital platforms you use.Acquisio and Kenshoo have similar capabilities on the reporting side but are cost prohibitive due to their pricing structure. You can't just us the reporting features of either of these 2 platforms as a stand-alone feature. NinjaCat does one thing and does it well -- Automated Client Reporting of digital marketing and advertising.
John Kobel | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

NinjaCat

  • Improved perception of business by improving reporting
  • Much quicker optimization for clients
  • Stands out ahead of competitors
James Arnold | TrustRadius Reviewer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

NinjaCat

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
NinjaCat
8.6

Likelihood to Renew

Moz Link Explorer
10.0
NinjaCat

Support Rating

Moz Link Explorer
7.5
NinjaCat
6.6

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