Moz Pro vs. RankWatch

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Pro
Score 8.2 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…
$99
per month
RankWatch
Score 2.6 out of 10
N/A
RankWatch is the eponymous search engine optimization platform from the company based in India with personnel in the UK as well. RankWatch boasts a rather sizable host of users, marketing agencies in 100 countries, with its straightforward SEO tools offering of rank monitoring and keyword analysis with SERP data, site audit, competitor study, and backlink analysis, all visible from the "CEO/Agency" dashboard. Local SEO, alerts, and the requisite white label reporting are featured as well. A…N/A
Pricing
Moz ProRankWatch
Editions & Modules
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
No answers on this topic
Offerings
Pricing Offerings
Moz ProRankWatch
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
More Pricing Information
Features
Moz ProRankWatch
SEO
Comparison of SEO features of Product A and Product B
Moz Pro
7.7
39 Ratings
RankWatch
3.8
2 Ratings
Keyword analysis8.439 Ratings5.32 Ratings
Backlink management7.734 Ratings1.52 Ratings
SERP ranking tracking8.639 Ratings5.32 Ratings
Page grader8.038 Ratings3.42 Ratings
Competitive analysis8.038 Ratings6.32 Ratings
Site audit / diagnostics8.137 Ratings2.52 Ratings
Site recommendations7.135 Ratings2.52 Ratings
Task management5.621 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Pro
6.8
32 Ratings
RankWatch
2.9
2 Ratings
Local SEO6.427 Ratings8.12 Ratings
Social SEO6.423 Ratings1.01 Ratings
Mobile SEO6.825 Ratings1.01 Ratings
Global SEO7.627 Ratings1.62 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Pro
7.8
31 Ratings
RankWatch
6.2
2 Ratings
Multi-domain support8.227 Ratings8.02 Ratings
Integration with web analytics tools7.528 Ratings4.32 Ratings
User Ratings
Moz ProRankWatch
Likelihood to Recommend
8.7
(76 ratings)
1.6
(3 ratings)
Likelihood to Renew
8.8
(37 ratings)
-
(0 ratings)
Usability
8.5
(2 ratings)
-
(0 ratings)
Availability
10.0
(2 ratings)
-
(0 ratings)
Support Rating
9.5
(14 ratings)
1.9
(3 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
Moz ProRankWatch
Likelihood to Recommend
iContact
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
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RankWatch
GOOD:
  • If you want to track 1000s of keywords and you would take action.
  • If you want to download keyword rank in Excel file.
BAD:
  • Support.
  • Policies.
  • User interface.
  • Several bugs on the platform.
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Pros
iContact
  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
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RankWatch
  • Creates nice pdf reports with all the important information.
  • It indexes the entered keywords from our site within minutes and separates out the text, images, videos, local, etc.
  • The competitor analysis is very detailed.
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Cons
iContact
  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
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RankWatch
  • Lacks powerful knowledge base
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Likelihood to Renew
iContact
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
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RankWatch
No answers on this topic
Usability
iContact
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
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RankWatch
No answers on this topic
Reliability and Availability
iContact
Every time I've ever needed it, it's been there.
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RankWatch
No answers on this topic
Support Rating
iContact
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
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RankWatch
They were not cooperative at all. They just said this is not in our policies, we will get back to you, etc. The mail that comes in is confusing. Should be a support panel or chat on the site instead.
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Alternatives Considered
iContact
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
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RankWatch
- Viralstat is specifically used for YouTube ranking. RankWatch is focused on Google Ranking. - Google Ad Manager is too complicated to use. - RankWatch sends us weekly emails with compact information, with no need to do anything else.
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Return on Investment
iContact
  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
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RankWatch
  • Improving employee efficiency and knowledge
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