mParticle vs. Wunderkind

If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.

Incentivized

BounceX is well suited if you want to boost list/customer base growth, but a tricky aspect of it for me is that I don't know the benefit smaller companies would get from BounceX to accelerate growth without having an existing customer base.

Incentivized

• Collect customer data from multiple sources.
• Integrated with wide breadth of vendors and verticals.
• Helps track unregistered user data into registered user data.

Incentivized

• Personalization in email - they have a great ability to surface products in email directly tied to what a past customer was browsing on the site
• Great account management and fast turnaround times to address evolving needs we have
• Very robust site experience capabilities to accommodate a lot of different use cases

Incentivized

• Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
• Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
• Audiences...definitely not as robust as Amplitude

Incentivized

• Support is awful
• Management will not work with you to make things right
• Tool is buggy. It went down for 50 hours during our Black Friday sale resulting in substantial amount of lost revenue.

It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected

Incentivized

Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.

Incentivized

Beware if you buy from them you are committed for a year. It is too expensive for the offering and they offer no solutions for you to manage the process/tool at a discounted rate. Will not renew my contract, that’s for sure.

mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.

Incentivized

We've used both Emarsys and Klaviyo as our ESP, while using Wunderkind to handle email/SMS acquisition and abandonment emails. Wunderkind has proven to be able to capture more emails and send more behavioral emails with the contact matching technology.

Incentivized

• Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
• Positive: Able to connect to 3rd party tools with small effort (Appsflyer).

Incentivized

• For the email campaigns we had an original agreement for them to produce a 5X return on ad spend and thus far they have produced a greater than 8X return

Incentivized